Items tagged with AR

Amazon has become a sort of one-stop-shop when it comes to buying just about anything you can imagine from clothing to furniture to electronics to food to car parts. The company is really looking to enhance the shopping experience by allowing customers to see how certain products will look in their home before they purchase them. To achieve this, Amazon has launched a new feature for its iOS app that is called AR View. AR View works in a myriad of product categories including furniture, electronics, toys, games, home décor, and others. This new AR View feature is much better than the AR Stickers... Read more...
VR and AR are two of the biggest growth areas in computing today. So far, much of that growth has been focused on gaming, like the new Lenovo and Disney tie up for Star Wars AR content. The future will also see wider use of VR and AR in the workplace. To support this business use of VR hardware, HP has announced a new wearable computer called the HP Z VR Backpack PC. The wearable VR rig is designed from the ground up to break workers free of wires and tethers so they can move around crowded locations without restrictions. The systems are meant for all sorts of business uses from demonstrations... Read more...
Anyone who was around and watching MTV back in 1985 (the first release of the song was in 1984) will remember A-Ha and the music video for the band's song Take On Me. The music video was notable because it looked like part of the video was drawn and mixed in with real life on the other side of a window to another world (apparently there was a first music video that lacked the awesome animation). This was the first time this sort of video technique had been used and it blew minds back in the day. Fast forward 32 years and someone has created the Take On Me world using Apple ARKit and minds are blown... Read more...
For most folks, VR (Virtual Reality) and AR (Augmented Reality) may sound like all fun and games. However, at Dell EMC World in Las Vegas this week, Nike demonstrated with the help of Dell Technologies, why AR, VR and supportive input technologies like Haptics, will be the future of industrial design. Shoe design may not sound like rocket science but let’s just say the "cobbler has evolved," so to speak and actually it's rather cutting-edge these days.Dell EMC Executive VP and CMO Jeremy Burton took to the stage in a keynote session on the second day of the show, sporting a fresh pair of Nike... Read more...
The “leaked” photo of Magic Leap’s prototype “PEQ0” may just be all smoke and mirrors. Magic Leap CEO Rony Abovitz claims that the leaked photo is of a test rig they use in their office, not its rumored AR product. Abovitz tweeted that the photo demonstrated a “R&D test rig where we collect room/space data for our machine vision/machine learning work.” He noted that the rig is intended to help developers better understand lighting, texture, and surfaces. Abovitz insisted that the actual AR glasses and accompanying machinery are much sleeker than the “leaked” photo. No photos have been released... Read more...
Magic Leap’s mythical mixed reality hardware was just recently spotted in a leaked photo. The photo comes just a week before an important board meeting that could make or break the mysterious company’s future. First off, who is Magic Leap? The Florida-based company is purportedly developing head-mounted augmented reality (AR) retinal displays. It is unclear exactly how Magic Leap plans to make its mark in an ever-growing VR and AR market, but one researcher who studied the company’s patent suggested that Magic Leap is utilizing stacked silicon waveguides. The company unfortunately released several... Read more...
Do you really need a $3,000 device to keep track of your keys, your shoes, or to tell you if your milk jug is near empty? Well, if Microsoft has its way, you’ll be using devices like the HoloLens to keep track of everyday items that might otherwise be misplaced during your daily routines. A newly uncovered Microsoft patent filing describes a system in which an augmented reality (AR) headset is used to track items, be they at home or at work. In addition, the company believes that AR could be used to monitor the status of consumable goods like your orange juice or even eggs: For example, searching... Read more...
Lenovo introduced the Google Project Tango Augmented Reality-infused Phab 2 Pro smartphone back in June and the product marked a number firsts for both the manufacturer and the industry as a whole. The Phab 2 Pro is the first consumer retail device to support Google Project Tango AR technology, with a multi-camera and sensor array that gives the smartphone the ability to sense and "see" the environment around it, and then map and render virtual augmentations in the environment for the user. The Lenovo Phab 2 Pro is also one of the largest Android smartphones on the market currently, with a ginormous... Read more...
After a brief musical number featuring virtual instruments powered by Intel Curie and RealSense technologies, Intel CEO Bryan Krzanich took to the stage at the Moscone Center in San Francisco to kick off this year’s Intel Developers Forum. His opening keynote revolved around four themes: Redefining The Computing Experience, Building A World Of Virtual Intelligence, A Cloud Designed For Innovation, and Empowering The Next-Generation Of Innovators. To solidify those themes and demonstrate Intel’s commitment to advancing the technologies necessary to enable them, Kyrzanich unveiled a number of new... Read more...
Apple CEO Tim Cook recently celebrated his five-year anniversary as CEO and the one billionth iPhone sold. Cook argues that his job, however, is not always a bucket of lollipops and rainbows. The self-proclaimed “lonely” CEO recently sat down with The Washington Post to discuss the difficult and controversial topics like the future of iPhones, AI, the Chinese market, possible tax evasion in Europe, Project “Titan”, and the importance of AR. Perhaps the biggest surprise in the interview was the love Cook showed for augmented reality. Apple has largely stayed away from augmented reality, however,... Read more...
On Thursday, Lenovo summoned the tech press to San Francisco where it took the wraps off two new mobile phone platforms that could both be game changers. It unveiled the world’s first Project Tango-enabled phone in the Phab2 Pro, and introduced an all-new type of modular smart phone with the Moto Z. The Moto Z has the ability to be upgraded via things Lenovo calls Moto Mods. We got some hands-on time with all of the new gear after the keynote, which we'll be presenting to you here. Lenovo's event was dubbed Tech World and drew over 400 media attendees from across the globe. Lenovo CEO Yang... Read more...
VR and AR companies might have a huge focus on gaming right now, but both technologies can be extremely useful in many other practical, real-world applications as well. The Navy underscored this recently with the unveiling of a new augmented reality heads-up display that doesn't look quite as sleek at consumer VR kits, but it has a job that's of a far more critical nature than shooting zombies or putting shaped blocks in correct holes. Straight out of the Naval Surface Warfare Center Panama City Division comes the Divers Augmented Vision Display, a smart helmet of sorts that divers wear underwater... Read more...
Facebook recently acquired virtual reality (VR) company Two Big Ears in order to promote high-quality VR audio. Together they released Facebook 360: Spatial Workstation, a free software suite for designing spatial audio for 360 video and cinematic VR. Two Big Ears developers will keep working alongside Oculus employees, which is also owned by Facebook.Two Big Ears stated, “By joining with a company that shares our values and our vision, we will be able to scale our technology even quicker as we continue powering immersive audio experiences. Our mission is to make VR audio succeed across all... Read more...
With a just-launched Indiegogo campaign, the Google Glass competitor rollout continues. This time around, it's "Icis" in the hotseat, aiming to right Glass' wrongs - and, compared to other solutions I've seen in recent months, I am swaying towards the belief that this is one project worth watching. Icis is dubbed "Fashion Friendly Smart Glasses", with aesthetics being focused-on as much as the software and features. After all, no one wants to stand out of a crowd because of their odd-looking eyewear. Instead, they want to blend in, and perhaps even enhance their look. The current iteration of what... Read more...
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