Items tagged with AR

Back in 2015, Microsoft announced the HoloLens to the world as an augmented reality (AR) headset that has mainly been used in industrial applications for training and design. Although it's doubtful that HoloLens is setting sales records for Microsoft, its impact in some critical industries has Google itching to provide its own competitive offering. According to WinFuture, the AR headset will be fully self-contained without needing to be tethered to a PC. The device will reportedly be powered by a Qualcomm processor, although it wouldn’t be a Snapdragon processor as we've see... Read more...
There has been a lot of cool technology shown off at Google I/O, including Google Duplex and the Google Assistant having the ability to book appointments for us. But that's not all that Google announced at its annual conference. Google Maps will be getting some cool new features that will make the app more useful for everyday users. One of those new features is augmented reality directions that give a Street View mode with directions that you can follow in real time. The AR direction feature is a mash-up of the existing Street View tech and Maps data that feeds live video from your phone's... Read more...
Playing with Hot Wheels cars and tracks use to involve linking simple pieces of orange plastic together and hoping the cars could make it through the various loops and curves you created without flying off into the air. Hot Wheels tracks have come a long way since those old school models hit the scene, however. One of the highest tech toys to ever wear the Hot Wheels badge is the new Hot Wheels Augmoto track. Augmoto takes those classic tracks we all remember from back in the day and amps things up with some fun augmented reality tech. The Augmoto track allows the racers to control the track... Read more...
Word surfaced late last year that the Magic Leap One AR headset would be launching in 2018. At the time, one of the key details missing about the Magic Leap One headset was exactly how much it would cost. CEO Rony Abovitz wouldn’t specifically announce a price during an interview he gave recently, but he did say that the AR headset would have pricing comparable to a "premium computer." That's far from an exact price but presumably, that means over $1,000. Abovitz also stated during the interview that the company would likely have multiple tiers of headsets to reach different buyers.... Read more...
HP has peeled the covers off some more cool gear at CES 2018 and one of the coolest things in the mix is the Omen X 65 Big Format Gaming Display (BFGD). This is a gigantic 65-inch 4K UHD HDR-10 monitor for you to get your game on in the living room, or your man/woman cave.  The display has a 120Hz refresh rate, ultra-low latency, is designed for gaming with NVIDIA G-SYNC and features NVIDIA SHIELD integration. HP is mum on pricing right now, but the launch is set for fall 2018. HP also has a new camera that it says is intended to "help reinvent creative workflows and spark... Read more...
Magic Leap just announced today that its Magic Leap One Creator Edition headset will start shipping in 2018, although it stopped short of disclosing an exact date when customers will be able to purchase. The company wrote a message on its blog that says: I am so excited to share with all of you a first look at Magic Leap One, Creator Edition. We will be shipping in 2018, so stay tuned for more events, info on how to buy, the opening of our creator/developer portal, and just more cool and fun stuff. In early 2018, please also look for "Origins" - a bit of a fun backstory on how we got here and where... Read more...
Snap Inc has debuted a new self-serve platform called Lens Studio that will allow people, marketers, and developers to create their own augmented reality objects. Snap has combined its forces with seven marketing partners including MediaMonks, Fishermen Labs, Haus, Avatar Labs, North Kingdom, Trigger Global, and VidMob who will work to make AR for brands and agencies. However, anyone can use Lens Studio. Lens Studio is a website that designers can login to that is tied to the Snapchat ad platform. With the website, user can create, publish, and share AR characters. Snapchat says that over 3,000... Read more...
Tech loving Star Wars fans have something new to lust after this holiday season courtesy of Lenovo and Disney, the unique Star Wars: Jedi Challenges. This is an augmented reality gaming system featuring the Lenovo Mirage AR headset (which works with a number of smartphones), a fancy "collector quality" Lightsaber, and a lighted, spherical beacon that looks somewhat like Epcot Center. Oh, Lord Vader... That Lightsaber The Lightsaber included in the kit looks fantastic and really is collector quality. It looks and feels like something you might pay big bucks for at a convention... Read more...
Amazon has announced a new service that is meant to enable developers to build VR, AR, and 3D applications for what it calls "popular hardware" platforms. The preview for the new service, called Amazon Sumerian, starts today. Sumerian allows developers to build realistic virtual environments and then populate them with 3D objects and animated characters. Amazon writes, "With Amazon Sumerian’s editor, developers can build realistic virtual environments, populate them with 3D objects and animated characters, and script how they interact with each other and the application’s users. VR... Read more...
Amazon has become a sort of one-stop-shop when it comes to buying just about anything you can imagine from clothing to furniture to electronics to food to car parts. The company is really looking to enhance the shopping experience by allowing customers to see how certain products will look in their home before they purchase them. To achieve this, Amazon has launched a new feature for its iOS app that is called AR View. AR View works in a myriad of product categories including furniture, electronics, toys, games, home décor, and others. This new AR View feature is much better than the AR Stickers... Read more...
VR and AR are two of the biggest growth areas in computing today. So far, much of that growth has been focused on gaming, like the new Lenovo and Disney tie up for Star Wars AR content. The future will also see wider use of VR and AR in the workplace. To support this business use of VR hardware, HP has announced a new wearable computer called the HP Z VR Backpack PC. The wearable VR rig is designed from the ground up to break workers free of wires and tethers so they can move around crowded locations without restrictions. The systems are meant for all sorts of business uses from demonstrations... Read more...
Anyone who was around and watching MTV back in 1985 (the first release of the song was in 1984) will remember A-Ha and the music video for the band's song Take On Me. The music video was notable because it looked like part of the video was drawn and mixed in with real life on the other side of a window to another world (apparently there was a first music video that lacked the awesome animation). This was the first time this sort of video technique had been used and it blew minds back in the day. Fast forward 32 years and someone has created the Take On Me world using Apple ARKit and minds are blown... Read more...
For most folks, VR (Virtual Reality) and AR (Augmented Reality) may sound like all fun and games. However, at Dell EMC World in Las Vegas this week, Nike demonstrated with the help of Dell Technologies, why AR, VR and supportive input technologies like Haptics, will be the future of industrial design. Shoe design may not sound like rocket science but let’s just say the "cobbler has evolved," so to speak and actually it's rather cutting-edge these days.Dell EMC Executive VP and CMO Jeremy Burton took to the stage in a keynote session on the second day of the show, sporting a fresh pair of Nike... Read more...
The “leaked” photo of Magic Leap’s prototype “PEQ0” may just be all smoke and mirrors. Magic Leap CEO Rony Abovitz claims that the leaked photo is of a test rig they use in their office, not its rumored AR product. Abovitz tweeted that the photo demonstrated a “R&D test rig where we collect room/space data for our machine vision/machine learning work.” He noted that the rig is intended to help developers better understand lighting, texture, and surfaces. Abovitz insisted that the actual AR glasses and accompanying machinery are much sleeker than the “leaked” photo. No photos have been released... Read more...
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