Items tagged with Survey

Seen one of those fancy new Surface commercials? How about one of Microsoft's vivid new retail stores? In an age where tech-savvy is becoming the norm, and catching people early is a way to ensure brand loyalty throughout a life, Microsoft seems to be doing fairly well according to a new report. A Reuters/Ipsos poll found that just under half of 853 respondents between the age of 18 and 29 viewed Microsoft -- the company responsible for Windows 95, the Zune, the Kin, the Xbox, Office, and even the Surface RT -- is hipper now than it was just a year or two ago. That may strike some as surprising. In fact, many view Microsoft is the stodgy, old guy in a world full of spunky Silicon Valley startups.... Read more...
Give it some time and when Grand Theft Auto V is released this Spring, underage gamers who somehow manage to get their hands on the title will be stuffing people in trunks in real life, right? You know that's nonsense, and I know that's nonsense, but there's a general consensus among parents that violent video games are leading to real-world violence. It's an argument we've heard a million times before, one that ignores the horrible things people have done to one another throughout history, from the rarely mentioned Tulsa Race Riot of 1921, to the twisted medieval torture devices that were invented long before the Xbox 360, or even the Atari 2600, for that matter. Lest I go off on a tangent here,... Read more...
Each year, it seems as if Amazon outdoes itself in terms of holiday sales. As brick-and-mortar stores lose their luster, traffic becomes more annoying, and fuel prices continue to soar, kicking back and handling holiday shopping online just seems entirely more reasonable. And evidently, Amazon has become a role model for every other online e-tailer to follow. A recent survey has cited Amazon as the best, most preferred place for shopping online, while JC Penney suffered the largest fall in customer satisfaction of any major online retailer. Up-and-coming flash sites like Gilt.com and RueLaLa.com were also panned, according to ForeSee's Holiday E-Retail Satisfaction Index. "The importance of satisfying... Read more...
Will there or won't there be an iPad Mini? And if Apple is planning to launch a smaller size tablet, when will it launch? Those are both good questions, and unfortunately all we have to go on are rumors and speculation. One thing we can tell you, however, is that original iPad owners are the most likely to purchase an iPad Mini device, while Kindle Fire owners are the least likely. So says newly released results from an August survey by deals site TechBargains.com, which went out and pinged over 1,300 respondents. Surprisingly, only 18 percent of those surveyed said they're interested in purchasing the iPad Mini, and half of all respondents said flat out they have no plans to pick one up. Nearly... Read more...
Other than a two-year contract, what reasons do you have for sticking with your wireless carrier? For some, that two-year contract can't expire soon enough. Others are perfectly happy with their wireless carrier. On which side of the spectrum do you fall? Although no carrier is immune to unhappy customers and all carriers loose customers and gain new ones regularly, Verizon Wireless has had the lowest churn rate in the industry for nine consecutive quarters.  To put some numbers to this claim, Verizon Wireless had a postpaid turnover of 0.84 percent in the second quarter of 2012 while three of the other major wireless carriers in the US had churn rates of 0.97, 1.79, and 2.10 percent for... Read more...
There was a time not too long ago when the perception amongst many young computer users that only old people, stiffs, rubes, and nerds owned non-Apple products; the iPod trumped the Zune, MacBooks became something of a cool-kid status symbol, and the iPhone was--well, no other phone would do. At some point along the way that’s changed, at least according to a survey from YouGov. Its BrandIndex survey indicates that Apple’s popular perception among the 18-34 demographic has dipped somewhat--actually, it’s been sliding fairly steadily downward--since 2008. Right around September 2011, however, positivity towards the Cupertino company rose among users aged 35 years+, for the first... Read more...
Online shopping is one of the many things made more convenient with a tablet, which allows owners to sit back on their couch or recliner, or sunbathe by the pool and surf the Web's many e-commerce destinations. And as it turns out, nearly two-thirds of tablet owners find that online shopping is their favorite activity. That figure comes from a survey conducted by CouponCabin.com, which obviously has a vested interested in e-commerce. According to the survey, one-in-five (20 percent) of U.S. adults own and use a tablet, with adults between the ages of 35 and 44 representing the highest instances of tablet ownership. Among them, 32 percent said their favorite activity is to shop online. "Tablets... Read more...
One of the side effects of Steam becoming the dominant online distribution platform for PC games is that it gives us a glimpse of what types of hardware computer users are wielding these days. Steam just released its latest collection of hardware stats, and there are some interesting trends taking place. For one, reliance on integrated graphics is on the rise. That isn't terribly surprising considering that both Intel and AMD now feature GPU cores embedded in their latest processors, but the jump is significant. Around 11 percent of surveyed PCs play games using integrated graphics, compared to previous averages that typically fell in the 3 to 4 percent range. Image Source: Valve The survey also... Read more...
Which company do you loathe more to do business with, Electronic Arts or Bank of America? They're two very different operations, but nevertheless, both companies advanced to a 'championship' round of sorts in an annual poll by The Consumerist to determine the Worst Company in America. When the dust settled from more than 250,000 votes, Electronic Arts emerged victorious, if you want to call it that, winning the comically titled '2012 Golden Poo' award (we're guessing it doesn't smell like roses). "To those who might sneer at something as 'non-essential' as a video game company winning the Worst Company In America vote: It's that exact kind of attitude that allows people to ignore the complaints... Read more...
Say what you want about the new iPad's propensity to run a little bit warmer than previous generation models, iPad owners don't appear to be all hot and bothered over what some have dubbed 'heatgate." On the contrary, a new survey suggests that nearly every single iPad 3 owner is at least partially satisfied with their tablet, and more than 8 out of 10 owners are simply thrilled. To be fair, these statements are based on a rather small sample size of 200 new owners, which is how many people ChangeWave pinged about their 3rd generation iPad purchase. Nevertheless, the results are encouraging for Apple. Remarkably, not a single person said they were "Very Unsatisfied" with their iPad, and only... Read more...
Not even a year ago, in May 2011, Pew found that 35% of Americans had smartphones; in February, after conducting the same study again, that number is up to 46%. Thus, almost half of all cell phone-owning American adults now have a smartphone. What is perhaps more significant is that for the first time, there are more smartphone users (48%) than users of other types of cell phones (41%). The other major finding is that the percentage of adults without any cell phone dipped from 17% in May 2011 to 12% in February 2012. As expected, the percentage of younger adults with smartphones is still far higher than that of older adults, although the 45-54 and 55-64 age groups saw a big uptick in adoption.... Read more...
Best Buy recently sent out a consumer survey that, among other things, asked participants a series of questions about a 42-inch Apple TV for $1,499 with iOS baked in. This being the age of the Internet and all, it didn't take long for a screenshot of the survey to leak online, which prompted speculation that such a TV not only exists, but might be nearing release. After all, we've been hearing rumors about an Apple brand HDTV for some time now, but a Best Buy survey ranks as the strongest indicator yet that it's going to happen. Or so it seemed. Best Buy says the Internet community shouldn't read too much into the survey. "The customer survey was a routine offer effectiveness survey conducted... Read more...
Have you ever tried talking your Apple-loving buddy into getting an Android smartphone or a Windows Phone 7 device? You'd have a better chance of selling ice to an Eskimo, a point that's underscored in a new international survey conducted by the GfK Group. According to the survey, nearly one in five consumers who own both an iPad and an iPhone believe that it's more difficult to switch smartphones than it is to change bank accounts, gas companies, or electric providers. This feeling of brand loyalty grows as the number of installed apps increases, and it applies to all ecosystems, not just Apple's. "As consumers build digital ecosystems and their own world of content on handsets, the study shows... Read more...
What's the first thing that comes to your mind when you hear "TV Intimacy?" On second thought, don't answer that. The good news is that Sony's idea is quite different than most of our minds would guess, as the company has just published results from its first-ever TV Intimacy Poll. Conducted online in November 2011 by Harris Interactive among more than 2,000 U.S. adults, the survey shows that 62 percent of Americans spend three hours or more per day with their TVs, but many are ready to break up because they are unsatisfied, citing their TV’s size as the top factor. The poll shows that more than half of Americans (53 percent) would ‘break up’ with their current TV for one with... Read more...
Nearly four out of 10 iPhone users (38 percent) have gone out and updated their smartphones to iOS 5, representing the highest adoption rate of any iDevice, according to data provided by Chitka Insights. iPad owners proved the next most anxious to upgrade, with almost a third -- 30 percent -- now rocking Apple's latest and greatest mobile operating system. Coming in a distant third is the iPod crowd, with only 12 percent of users choosing to install iOS 5 so far. What gives? "Evidently those using the iPod aren’t interested in upgrading to the latest software, most likely because their iPod’s are mainly used for media or on the go purposes," Chitka Insights explains. "While the iPad... Read more...
We're not sure if Apple users are just incredibly easy to please or if the Cupertino company simply knows how best to cater to its consumer base. In the end it doesn't really matter, because either way, Apple users are more satisfied with their PCs than anyone else, according to a new report by the American Customer Satisfaction Index (ASCI). This is the 8th straight year Apple has led the PC category in customer satisfaction, so one thing you can't chalk it up to is a fluke. "In the eight years that Apple has led the PC industry in customer satisfaction, its stock price has increased by 2,300 percent," remarks Claes Fornell, founder of the ACSI and author of The Satisfied Customer: Winners and... Read more...
Netflix is in the business of making money, not friends, and it's a good thing too. If Netflix were trying to make friends, it would be safe to say the hybrid DVD-by-mail rental / streaming service failed miserably when it jacked up prices by as much as 60 percent earlier this week. News of the updated pricing tiers sent immediate shock waves through the online community, and in a recent poll, some 41 percent of Netflix subscribers said they plan to cancel. Business Insider pinged its readers on how they plan to change their Netflix plan with the updated prices, and 41 percent of the 1,327 respondents said they're going to outright cancel. Another 35 percent said they plan to drop to the $7.99/month... Read more...
Are you a fan of television? A big, big fan of television? If so, we have to ask: when is the last time you watched a full commercial? For years now, media companies have been running around with great concern that viewers were using DVRs to simply bypass commercials, making those pricey advertisements that much less valuable. But is the DVR the real problem? That's a question addressed by a new survey cited in Ad Age, and the results may shock you. The IPG Media Lab in Los Angeles pulled together some rather interesting data surrounding ad skipping. They found that the vast majority of viewers both online and offline used some other device to augment their viewing; that other device, more often... Read more...
According to a recent study commissioned by Crucial.com, consumers frequently replace their personal computers after four and a half years of use. Although replacing a PC as often as three years may be common, 58% of survey respondents thought their computer should last much longer than three years. Despite wanting to use their PCs for longer, computer users often find themselves unhappy with their current machine. In fact, 47% of respondents said they disliked something about their computer. Slow speed was among the top complaints users had against their computers. With this study, Crucial hopes to show users how a simple memory upgrade could help increase performance and give an older system... Read more...
It may strike some of you as shocking, but it's really not too much of a surprise: more smartphones were sold in the last quarter than actual PC computers. Even three years this would have been a huge, huge deal, but these days? Smartphones are everywhere, and they're still becoming more and more important and in-demand. PCs, meanwhile, aren't nearly as "hot" of an item, and many people are learning that they can delay new PC purchases and continue using the machine they already own to check email, check up on news and compose Word documents. Phones, however, are more like an accessory. Something that has style and fashion attached to it, and something that people are just more willing and ready... Read more...
Even those of you who really have been living under a rock or in a cave are undoubtedly aware that Apple's iPhone is coming to Verizon. Some of you already have February 10, 2011 circled on your calendar, the day this long-anticipated partnership between Apple and Verizon will finally take place (existing Verizon customers can get their preorder in starting February 3, 2011). Others could care less. So how do AT&T subscribers feel? According to a new survey by ChangeWave, many of AT&T's iPhone subscribes are ready to make the switch. Say what you want about Verizon's CDMA iPhone versus AT&T's GSM variant, some 26 percent of AT&T's Apple toting smartphone owners say they plan to... Read more...
For years, parents have punished misbehaving kids by banning them from watching TV. Now, a new report shows that Internet access is on the same playing field as TV in many parents' eyes. According to a report from researchers at the University of Southern California, more and more parents are limiting Internet access as a form of punishment as well. Really, this should come as no surprise given the amount of TV shows and other entertainment-related activities we enjoy over the Web. Among the parents surveyed, two-thirds restrict access to the TV as punishment. This number has remained fairly static for 10 years. By contrast, the number of parents who limit Internet access has nearly doubled in... Read more...
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