Items tagged with Survey

Attention all kids: if you're trying to drop hints to your mom about what to get you for Christmas, you might want to try dropping those hints on Facebook or another social networking site. According to a recent study by Child's Play Communications from The NPD Group, 23% of moms with children under the age of 18 who are active in social media have purchased a children's product as a result of a recommendation from a social networking site or blog. Unless your mom is one of the 21% of moms who are still holding out and don't use social media, your hint should be received loud and clear. 1 in 4 U.S. Social-Media Moms Report Purchasing Kids' Products Based on Online Recommendations --79% of All... Read more...
It's not hard to believe that mobile phone users prefer unlimited data plans, nor do we really need a survey to tell us that. But to all you telecoms out there, listen up -- a new report by financial research firm Sanford Bernstein discovered that not only do mobile phone users like unlimited data, but they ranked it as the most important preference when it comes to deciding on carriers and devices. "Unlimited data plans could become a major source of differentiation, attracting customers and giving still-unlimited carriers a subscribership boost," said Sandford Bernstein analyst Craig Moffett. "At the same time, however, carriers who maintain unlimited pricing in the face of AT&T's move... Read more...
There are a few facts of life for Americans: life, death and taxes. Outside of those, here are a few more facts gathered by a new survey conducted on behalf of Duracell. The IPSOS poll found that Americans love gadgets and parents in particular have more electronic devices in their households than the general adult population, with 75% of parents relying on mobile devices to "help them accomplish things they need to do during the day." With the explosion in popularity surrounding smartphones (and cellphones in general), that's not a shocker. But the 75% number may be. What fascinates us about this poll is just how engaged in portable electronics adults are. We'd expect this much from tweens or... Read more...
Between the recent eBook Reader price war that broke out, the flurry of tablets just around the corner, and the recession finally starting to let up, you would think this holiday shopping season is gearing up to be busier than ever. You'd also be wrong, according to new data by market research firm The NPD Group. The NPD Group just finished its ninth annual survey of consumers' holiday spending interests, and if you're a retailer banking on strong sales for the holidays, go ahead and stop reading now. Almost a third (30 percent) of respondents said they plan to spend less this year than last. Just 9 percent said they plan to spend more, which is down from 11 percent in 2009. "Even though the... Read more...
A recent survey may serve as a wakeup call to broadcast networks and cable companies that their subscriber base may soon be slipping away. According to a Credit Suisse survey, approximately 30 percent of Netflix users between the ages of 18 and 24 are using Netflix's Watch Instantly service to watch TV and movies instead of paying for cable or satellite TV service. The survey also revealed that 37 percent of Netflix subscribers between the ages of 25 and 34 are doing the same. “Netflix’s low cost, subscription streaming service (with improving content) is our biggest worry and could become ‘good enough’ for consumers with moderate income and TV usage to use as a substitute... Read more...
Surveys. Boy, how we love surveys. You never really know what people will say or how they'll react to a crazy question, but it's oftentimes hilarious to see the results. A survey taught us that people prefer airport Wi-Fi to good airport food selections (hey, we can't argue!), and now a survey has found that consumers trust the Internet more than their own friends and family. Wait, really?! The Digital Influence Index  event, presented by Fleishman-Hillard International in partnership with Harris Interactive, is to thank for this crazy revelation, as it found that "for the average UK consumer, the Internet outweighs all other channels in terms of influencing purchasing decisions." Involuntary... Read more...
It seems we can't go a month without talking about privacy concerns surrounding one of today's popular social networking sites. Whether it's a new Facebook setting or other security breach, keeping one's private information private isn't always easy. A recent poll by the Marist Institute for Public Opinion claims that half of all US residents who use a social-networking site are concerned about privacy. Of this group, close to half describe themselves as very concerned. As one might expect, fears concerning privacy increased as the age of survey respondents went up: only 43 percent of respondents between 18 and 29 said they were concerned compared to 63 percent of those over 60. In terms of gender,... Read more...
Reports have recently been published looking at the effect of the iPad on the shipment of netbooks, and while the early data seemed to be less than conclusive, more modern data seems to have a different look on things. Apple managed to sell two million iPad devices in just two months, and while many million netbooks have been sold worldwide, they have the benefit of being available in nearly every country. But will tablets as a whole hurt the sales of netbooks as a whole? Maybe. According to a new Forrester report on the subject, the tablet industry as a whole, which will gain a lot of new players between now and this time next year, could soar to sell 20.4 million units in 2015. That's compared... Read more...
We've all heard the horror stories from people traveling overseas, only to return home to a wireless bill that's more expensive than their mortgage payment. You're probably thinking "that would never happen to me!," but the reality is that it happens a lot more than you may expect. A new inquiry into this matter by the FCC has found that one in six American cell phone users have experienced "bill shock," which is described as "a sudden increase in their monthly bill when they have not changed their service plan." All told, 17% of American adults with a personal cell phone said that they've been shocked by their wireless bill at least once, despite not changing anything about their plan. According... Read more...
Another day, another survey that's not surprising at all to anyone in the technology field. Try as they may, most administrators and IT workers can't go 24 hours without being hit with at least one complaint that isn't link to malware, or other software that should not have been on a worker's machine to begin with. And now, there's some actual data to back that up. Bit9 has published results from a recent study they did on this very topic, with the title being "2010: What's Running On Your Users' Desktops?" They surveyed over 1200 IT professionals, and 68% of them said that "they have software restrictions in place, but 45% said they still found unauthorized software on more than half of their... Read more...
It doesn't seem like cell phone owners ever have anything positive to say about customer service when it comes to mobile carriers, but if there's a worst offender of the bunch, it would be AT&T, a new survey suggests. Looking at trends in customer satisfaction and loyalty, market research firm ChangeWave found that only 23 percent of the 4,040 respondents said they were "very satisfied" with AT&T, compared to 49 percent for Verizon. To be fair, AT&T tied T-Mobile in the customer satisfaction portion of the survey, but when the topic switched to dropped calls, AT&T was alone at the back of the line. Once again, Verizon ranked No. 1, with customers reporting only 1.5 percent of... Read more...
We've seen this problem before. Internet addiction has become a serious issue in some of the more well-connected nations, with South Korea, the UK and even China setting up Internet addiction therapy clinics in order to help people curb their use of the Web and re-connect with the real humans around them. So far, there hasn't been too much talk of a similar epidemic in the United States, but a new study is shedding light on what some would say is an obvious problem. Today, U.S. college students are more connected than ever, with near-everywhere Wi-Fi, always-on smartphones and a good excuse to be online most of the day (studying, of course!). Researchers at the University of Maryland surveyed... Read more...
At last. We were beginning to wonder when a full-scale, no-holds barred cell phone study would be launched to investigate the pros (but mostly cons) of using a mobile long-term, and it seems that 2010 is the year. Small-scale studies have been conducted ever since wireless phones became a commodity, but up until now, no company had decided to study things long-term. It's being called the biggest study on cell phone health effects ever, and any study that will take three decades to complete probably qualifies for "biggest." The Cohort Study on Mobile Communications (COSMOS) has begun a thirty year look on how the long-term use of cell phones effects disease and health, with cancer and neurological... Read more...
If we were to ask you what percentage of Americans do you think own a cell phone, what would you say? 35 percent? 50 percent? 75 percent!? If you said 75 percent, pat yourself on the back for picking the most obvious answer, but you're still wrong. The answer is D, 91 percent of Americans carry a cell phone.That's according to the CTIA, which recently released the results of its semiannual U.S. wireless industry survey for the last half of the 2009. According the CTIA, there are over 285 million Americans who are mobile subscribers, which is 15 million more than one year prior.That's great for wireless service providers, who benefited from $77 billion in total revenue for the last half of the... Read more...
When you think of Apple's iPad, you probably think of a large iPod touch, or maybe a portable e-mail machine for your couch. Or maybe you think of something that you'd love to have if it only supported Flash and Hulu. Or maybe you think it'd be a great replacement for a netbook. But would you consider it seriously for work? That's the question that a Sybase survey recently asked, and evidently more people than not consider that the iPad would be useful for helping them to get work done. That's sort of amazing to us; one of the biggest issues we saw on the iPad was the inability to multi-task, despite the fact that it has a 1GHz processor. We understand that some light-duty work tasks could be... Read more...
Including room and board, it now costs over $50,000 per year to attend Stanford University. That's a lot of cash to cough up to send your son or daughter to the second ranked university in the world (according to the Academic Ranking of World Universities), but money well spent when you consider your offspring will be tackling the tough issues, like iPhone addiction.Huh? Believe it or not, a new Stanford study set out to discover just how attached college kids are to their Apple-inspired smartphone, and as it turns out, the results are pretty creepy.Out of the 200 students with iPhones who participated in the survey, 75 percent fessed up to being bed mates with their handheld gadget. Think about... Read more...
If you've been led to believe that Mobile TV and Web-based programming aren't going anywhere fast, you've been lied to. If you've been led to believe that traditional TV viewing is rapidly declining, we'd also say that you're off in the wrong direction. A new report stemming from Horowitz Associates' annual Broadband Content and Services (BCS) survey has dug up some interesting conclusions about how people of today consume television content, and it definitely sheds light on both sides of argument.On one hand, the fact that four in ten of those surveyed watch broadband or mobile TV at least once monthly speaks volumes about the power of new content channels. 40% of people admit to watching a... Read more...
It seems, sometimes, that a new phishing scam crops up every day, no matter how much security is improved.That's not just your imagination.IBM today released its annual IBM X-Force 2009 Trend and Risk Report, which showed threats that include phishing and document format vulnerabilities, among others, are on the rise.The areas are of most concern, the report showed:Malicious Web links, which result in malware or viruses being downloaded onto the clicker's computerPhishing scams, where messages from a seemingly legit organization or company fool users into turning over sensitive informationVulnerabilities in document readers and editors, particularly in PDFsIn 2009, the report showed, more than... Read more...
According to the online survey of Web users and experts, more than three-quarters believe the Internet will make people smarter in the next 10 years. Additionally, most respondents thought the Internet would improve reading and writing skills by 2020. The survey was conducted by the Imagining the Internet Center at Elon University in North Carolina and the Pew Internet and American Life project. "Three out of four experts said our use of the Internet enhances and augments human intelligence, and two-thirds said use of the Internet has improved reading, writing and the rendering of knowledge," said study co-author Janna Anderson, director of the Imagining the Internet Center. The survey gathered... Read more...
While netbooks have become more popular and helped set new pricing standards for portable computers, they're unlikely to replace laptops anytime soon, according to a new survey.  The study was done by PriceGrabber.com, a division of Experian, which is perhaps best known for its credit reporting arm.One of the key findings was that even among netbook users, perhaps only a quarter consider a netbook to be an acceptable replacement for a laptop. Some other main points:Online consumers who owned a netbook in December 2008 increased from 10 percent to 15 percent in December 2009. And 11 percent plan to purchase one in 2010, though it's not clear if that was an additional 11 percent.65 percent... Read more...
We would take these figures with a certain grain of salt, but based on our own experiences with texting and the societal changes that have followed, we actually tend to find the numbers quite believable. MocoSpace is a social network that strives based not on web views, but mobile views. Thus, most anyone involved in MocoSpace is a heavy mobile user, and their members are certainly apt to text quite frequently.With Valentine's Day being today, the survey seems quite timely. Reportedly, MocoSpace surveyed nearly 20,000 of their 10.3 million members for this report, when asked if they had ever used a mobile phone to break up with someone, 57% admitted that they had. There's no data explaining which... Read more...
Unlimited plans seem to be all the rage these days, particularly with wireless carriers. But we've always viewed them as things that should be treated with skepticism. "Unlimited" sounds great in theory, but the high prices that accompany them mean that you best be taking advantage of that "unlimited" allowance.Over a year ago, Sprint shook up the wireless world with their "Simply Everything" plan, which allowed smartphone owners to access unlimited data, texting and calling for a flat $99.99 per month. The great news is that you always know what your bill will be, but the bad news is that you're paying $100 per month for services you may not really be using.Earlier in the month, both AT&T... Read more...
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