Roughly One-Third of Tablet Owners are Shopaholics, Survey Finds
Online shopping is one of the many things made more convenient with a tablet, which allows owners to sit back on their couch or recliner, or sunbathe by the pool and surf the Web's many e-commerce destinations. And as it turns out, nearly two-thirds of tablet owners find that online shopping is their favorite activity.
That figure comes from a survey conducted by CouponCabin.com, which obviously has a vested interested in e-commerce. According to the survey, one-in-five (20 percent) of U.S. adults own and use a tablet, with adults between the ages of 35 and 44 representing the highest instances of tablet ownership. Among them, 32 percent said their favorite activity is to shop online.
"Tablets are such a popular device for shoppers, we wanted to make sure we were providing an optimal shopping experience for those who want to use CouponCabin to save money," said Jackie Warrick, President and Chief Savings Officer at CouponCabin.com. "Our tablet app is a great complement to our smartphone app that is already in-market. In fact, our research shows that 55 percent of those who own a smartphone and tablet would be more likely to use a tablet to make a purchase."
Sure, it's a self-serving survey, and you always have to take these thihngs with a grain of salt, but it's not terribly surprising that tablet owners like to shop. In fact, Amazon built its Kindle Fire device with that very concept in mind, tethering the tablet to its online ecosystem and even (reportedly) selling devices at a loss (early on), knowing it would more than make up the difference in online sales.
That figure comes from a survey conducted by CouponCabin.com, which obviously has a vested interested in e-commerce. According to the survey, one-in-five (20 percent) of U.S. adults own and use a tablet, with adults between the ages of 35 and 44 representing the highest instances of tablet ownership. Among them, 32 percent said their favorite activity is to shop online.
"Tablets are such a popular device for shoppers, we wanted to make sure we were providing an optimal shopping experience for those who want to use CouponCabin to save money," said Jackie Warrick, President and Chief Savings Officer at CouponCabin.com. "Our tablet app is a great complement to our smartphone app that is already in-market. In fact, our research shows that 55 percent of those who own a smartphone and tablet would be more likely to use a tablet to make a purchase."
Sure, it's a self-serving survey, and you always have to take these thihngs with a grain of salt, but it's not terribly surprising that tablet owners like to shop. In fact, Amazon built its Kindle Fire device with that very concept in mind, tethering the tablet to its online ecosystem and even (reportedly) selling devices at a loss (early on), knowing it would more than make up the difference in online sales.
