Apple Leads Customer Satisfaction Survey for 8th Straight Year
We're not sure if Apple users are just incredibly easy to please or if the Cupertino company simply knows how best to cater to its consumer base. In the end it doesn't really matter, because either way, Apple users are more satisfied with their PCs than anyone else, according to a new report by the American Customer Satisfaction Index (ASCI). This is the 8th straight year Apple has led the PC category in customer satisfaction, so one thing you can't chalk it up to is a fluke.
"In the eight years that Apple has led the PC industry in customer satisfaction, its stock price has increased by 2,300 percent," remarks Claes Fornell, founder of the ACSI and author of The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference. "Apple’s winning combination of innovation and product diversification—including spinning off technologies into entirely new directions—has kept the company consistently at the leading edge."
That's fine and dandy for Apple users, but what about the Windows crowd? There hasn't been much movement among Windows-based PC vendors, and the playing field appears fairly even. HP scored 78 on a 100 point scale, Dell and Acer both scored 77, and Compaq scored 75 (Apple scored 87, in case anyone was wondering).
You can view all the numbers here.
"In the eight years that Apple has led the PC industry in customer satisfaction, its stock price has increased by 2,300 percent," remarks Claes Fornell, founder of the ACSI and author of The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference. "Apple’s winning combination of innovation and product diversification—including spinning off technologies into entirely new directions—has kept the company consistently at the leading edge."
That's fine and dandy for Apple users, but what about the Windows crowd? There hasn't been much movement among Windows-based PC vendors, and the playing field appears fairly even. HP scored 78 on a 100 point scale, Dell and Acer both scored 77, and Compaq scored 75 (Apple scored 87, in case anyone was wondering).
You can view all the numbers here.
