Our Summary and Conclusion
Performance Summary: Considering the similarities between the GeForce GTX 770 and GeForce GTX 680, it is no surprise that their performance characteristics are also very similar. Due to the GeForce GTX 770’s higher default GPU clocks and the use of significantly faster 7Gbps memory, the GeForce GTX 770 outperforms the GeForce GTX 680 across the board. The GeForce GTX 770’s higher clocks also allow it to overtake the Radeon HD 7970 GHz Edition in a couple of instances whereas the GeForce GTX 680 could not. But the deltas separating the GeForce GTX 770 and GTX 680 aren't very big.
Our thoughts on the GeForce GTX 770 are somewhat mixed. On one hand, the card is clearly faster than a GeForce GTX 680, the GeForce GTX 770 is outfitted with a quieter more efficient cooler, and it offers support for NVIDIA’s GPU Boost 2.0. On the other hand, the GeForce GTX 770 behaves much like a factory overclocked GeForce GTX 680 would. There are clear distinctions between reference models, and we’d obviously consider reference GeForce GTX 770 cards to be more attractive than reference GeForce GTX 680s in virtually every respect. The lines are somewhat blurry between the custom GeForce GTX 770 cards like those from MSI and Gigabyte, though. The differences between factory overclocked GeForce GTX 680s and GeForce GTX 770s are far more difficult to spot.
GeForce GTX 770 cards should be available immediately at a variety of price points. References models with 2GB of memory are expected to be priced at $399, with factory overclocked 2GB cards falling in the $410 - $450 price range. 4GB GeForce GTX 770 cards are expected to be priced about $50 higher than 2GB models, with similar increases for factory overclocked products. With GeForce GTX 680s currently selling for $400 or so and Radeon HD 7970 cards in the $370 - $440 range, NVIDIA is pricing the GeForce GTX 770 fairly well. We’d obviously prefer the GeForce GTX 770 to be even more affordable, of course, but as it stands today, the card is faster, quieter and cheaper than a GeForce GTX 680 and Radeon HD 7970, so we won’t be complaining.