Items tagged with augmented reality
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Thiago Trevisan - Thu, May 15, 2025
Apple's Vision Pro headset has had an interesting trajectory since its launch, and not necessarily for the better. As someone who owned it early, it was certainly an intriguing experience. First, let me give it credit where credit is due...
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Thiago Trevisan - Mon, Feb 03, 2025
The virtual and augmented reality space is an interesting corner of the technological world. It's at once impressive for most who experience it, but it also ends up being a challenging segment to develop a consistent user base. We thought...
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Tim Sweezy - Wed, Sep 18, 2024
Snap has announced its next generation Spectacles, a new see-through, standalone pair of AR glasses. The glasses are powered by Snap OS, the company’s new operating system designed to enhance how people naturally interact with the...
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Ben Funk - Mon, Jun 05, 2023
Apple's 2023 Worldwide Developer Conference got underway this morning at 10am Pacific time with a keynote full of product announcements like the M2 Ultra featured in an updated Mac Studio and the new Mac Pro. The most exciting news...
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Nathan Wasson - Mon, Feb 07, 2022
Last week, we wrote about a report that Microsoft recently ditched its plans for the device that would have launched as the HoloLens 3, according to three insiders. However, the claim of these insiders goes against Microsoft’s official...
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Paul Lilly - Tue, Nov 09, 2021
Still waiting for that killer AR (augmented reality), VR (virtual reality), or MR (mixed reality) application to propel the collective XR category into mainstream adoption? There are a few that have come close, but to truly elevate XR out...
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Paul Lilly - Fri, May 21, 2021
Snap is making a big play in the land of augmented reality by agreeing to acquire WaveOptics for a bit over $500 million when all is said and done. News of the pending acquisition comes just a day after Snap introduced its next-gen...
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Paul Lilly - Tue, Apr 20, 2021
Sometimes you have to step back and not take life so serious, as challenging as that might be with everything going on these days. In an effort to help, Google is providing a "bit of escapism" by injecting pop culture characters into its...
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Paul Lilly - Wed, Feb 10, 2021
Rumors have been swirling that Apple is working on a mixed reality or augmented reality headset, potentially with dual 8K resolution displays and eye-tracking technology. The simple act of Apple releasing an AR/VR product is a potential...
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Paul Lilly - Tue, Jul 21, 2020
OnePlus is getting ready to launch the OnePlus Nord during a livestream event, and while we already know several details about the upcoming handset, there's a good reason to check it out—augmented reality. As in, if you own an Android or...
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Paul Lilly - Mon, Nov 11, 2019
There are have been multiple reports and predictions by analysts that Apple will soon launch an augmented reality headset, or perhaps a set of AR glasses. And maybe it will. However, a new report based on supposed inside information states...
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Paul Lilly - Thu, Nov 07, 2019
During a presentation at the Microsoft Inspire 2019 event, Julia White, CVP of Azure Marketing, announced "the future is here" following a nifty demonstration of the HoloLens 2. And indeed it is, with regards to Microsoft's...
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Paul Lilly - Mon, Oct 21, 2019
Is Apple on the cusp of a hardware renaissance? The answer depends, in part, on how much stock you put into various leaks and rumors. One of the persistent rumors we have been hearing for quite some time is Apple making a transition to its...
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Paul Lilly - Mon, Sep 02, 2019
A recent report suggests Apple has scrapped its plans of releasing a set of augmented reality (AR) glasses, but there are clues the company is still interested in AR hardware in some capacity. More specifically, the documentation for an...
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Paul Lilly - Fri, Aug 30, 2019
Minecraft Earth has begun rolling out to Android devices as part of a closed beta period. So far, developer Mojang has flipped the switch in five cities, including Seattle, London, Tokyo, Stockholm, and Mexico City. More will be added, and...
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Shane McGlaun - Fri, May 31, 2019
Although companies like Microsoft and Google have targeted the augmented reality glasses market with the HoloLens/HoloLens 2 and Google Glass respectively, a company called nReal has announced AR glasses aimed directly at the consumer...
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Paul Lilly - Fri, May 03, 2019
Microsoft unveiled its second-generation HoloLens augmented reality headset a few months, and at the time, it carried a hefty price tag—$3,500 for any enterprise customers who might be eager to order the commercial version. Now Microsoft has announced a Developer Edition of the HoloLens 2, but...
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Brandon Hill - Fri, Apr 05, 2019
Google is no stranger to the augmented reality (AR) field, having helped introduce many people to the concept with its original Google Glass wearable. Although Google found some success in the enterprise market with Google Glass, it wasn’t...
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Paul Lilly - Fri, Mar 30, 2018
Magic Leap has kept a tight lid on its augmented reality headset, the One, though it still plans on shipping the product to consumers later this year. In the meantime, it has begun sending out units to developers. In keeping with its veil...
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Paul Lilly - Mon, Dec 18, 2017
Google announced that it is closing the door on Project Tango, the augmented reality platform it introduced in 2014 in effort to bring AR experiences to mobile devices, particularly smartphones. Though as the saying goes, when one door...
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Paul Lilly - Tue, Sep 12, 2017
Owners of the ASUS ZenFone AR may be tempted to ask their friends and co-workers, "Do you even AR, bro?" Actually asking that question is a surefire way to solicit puzzled (and perhaps annoyed) looks, but once they see what the ZenFone AR...
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Paul Lilly - Tue, Jul 18, 2017
While the history books are still being written, we may one day look back on Google Glass and determine that it was ahead of its time. That will depend on how the next few years play out, especially now that companies are making a major push into virtual reality, augmented reality, and mixed...
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