Items tagged with Ads

Hey, good news everyone, Google is going to be serving up more ads through YouTube in between music videos! Isn't that awesome? Wait, you're not stoked? Well then, that is unfortunate, because apparently the video streaming site will forge ahead with showing a greater number of ads to some users. It's part of an effort to get more people to subscribe to YouTube's music service. Lyor Cohen, YouTube's head of music, told Bloomberg that the ad campaign will primarily target people who mostly use YouTube as a music service. These are people who passively listen to music on YouTube for long periods of time, as opposed to those who fire up the streaming service to watch other types of content. "You're... Read more...
We've all been there, you look at a product that catches your eye and add it your cart to see what shipping would be. You decide the product isn't for you and move on with your day. The problem is that the reminder ads that pop up on every website you visit for the foreseeable future trying to lure you back to buy the product you know you don’t want get really annoying. Google feels our pain and has rolled out some new Ads Settings features to help us break up with these ads once and for all. Google has new additions to "Ads Settings" and "Mute This Ad" tools that give more control over the ads we see on Google, on websites, and in apps. If you don’t want to see those reminder ads... Read more...
Becoming a YouTube star is not just good for your ego, it can be financially rewarding. In some cases, that is an understatement—look at megastars such as Felix Kjellberg (better known as PewDiePie) and famed prankster Roman Atwood, both of which have earned millions through YouTube. If you have an interesting shtick, you can also make money on YouTube, though your videos will need to amass at least 10,000 hits before Google's video service will pay out. YouTube's change in policy regarding channel views and payouts is a direct result of its massive growth. According to YouTube, it is seeing cases where people are re-uploading original content that belongs to someone else in an effort to earn... Read more...
When Microsoft announced that it would provide Windows 10 as a free upgrade for Windows 7 and Windows 8.x users during the first year of availability, you knew that there had to be some strings attached. As we’ve seen over the past year and a half, Microsoft has come under fire for its privacy policies, allegations of “spying” on users and its penchant for placing advertising within Windows 10. It’s that last point that is once again rearing its ugly head for Windows 10 users. A redditor has noticed that Microsoft is now placing ads within the oft-used Windows File Explorer interface. It’s one thing to see ads pop into view when you’re browsing the internet with Microsoft Edge or Google Chrome,... Read more...
It was a pretty big deal when Facebook amassed 1 billion active monthly users a little over four years ago. Of the achievement, company co-founder Mark Zuckerberg said it was "humbling and by the far the thing I am most proud of in my life." Now just a few short years later, Facebook is on the cusp of doubling the number of people who connect with others through the world's largest social playground, the company revealed in an earnings report. Facebook capped off 2016 with 1.86 billion monthly active users, an increase of 17 percent year-over-year. Most of the people using Facebook are now connecting through mobile devices. By Facebook's tally, on average there were 1.15 billion mobile users... Read more...
When it comes to Windows 10, Microsoft is that like that annoying friend that's seen a movie you haven't and keeps asking when you're going to watch it (by the way, check out Deadpool if you haven't already). The journey from Windows 8/8.1 to Windows 10 has been filled with aggressive attempts to get users to upgrade, and even after you do, you might still receive popup ads. For what, you ask? Microsoft's Edge browser. Tech journalist Brad Chacos posted to Twitter a screen grab of a popup ad imploring him to earn free movies and games with Edge. It was basically pointing Brad in the direction of Bing Rewards, an incentive program that rewards users for searching the web with Bing. What is this... Read more...
Do you like advertisements every where you turn? If you own an iPhone, Apple is now opening up one of its more used apps to advertising. Apple will start including ads in its App Store searches in the United States. The addition of ads in the App Store is not entirely a new concept. Users who tested the beta version of iOS 10 have seen these ads for months. The corporation first announced App store adds this past June before the Worldwide Developers Conference (WWDC). The ads will pop up on top of the search results on iOS 10 devices and will only be related to a user’s search queries. For example, if a customer looked up Pokémon Go, other Pokémon apps would be suggested. Apple also claims that... Read more...
One of the first things many people do when buying and activating a new smartphone is see which of the pre-installed apps can be uninstalled. Some are useful, of course, and those end up staying, but wireless carriers are notorious for shoving a bunch of unwanted third-party applications onto smartphones. That's not likely to change, and if Verizon gets its way, Android device owners will see even more bloatware. Verizon's courting potential clients with an offer to install branded apps on its customers' Android homescreens. The cost for doing so would be somewhere between $1 and $2 per affected handset, according to unnamed agency executives who collectively made AdvertistingAge privy to Verizon's... Read more...
For nearly a decade, Verizon ran a series of ads featuring actor Paul Marcarelli delivering the tagline, "Can you hear me now?" It's still a phrase that's familiar to many people, but in case you haven't heard, it's 2016 and apparently "every network is great," or so says the former Verizon pitchman who's made the switch to Sprint, the fourth largest carrier in the U.S. High profile defections in advertising sometimes happen, though it's not an everyday thing. For one, it requires a successful initial ad campaign, which Verizon certainly had. It also requires that the initial company that used a recurring pitch person maintain relevance long after the ad campaign has run its course, and again... Read more...
It's been said time and again that if you're not paying for something, then you're the product. That's an oversimplification of how things work, but there's also some truth to the statement, especially in the social media world where services like Twitter and Facebook are free to use. Be that as it may, Facebook insists that it hasn't crossed the line by tapping into people's microphones to deliver targeted ads. "Facebook does not use your phone’s microphone to inform ads or to change what you see in News Feed. Some recent articles have suggested that we must be listening to people’s conversations in order to show them relevant ads. This is not true. We show ads based on people’s interests and... Read more...
Two years ago Mark Zuckerberg and the gang introduced an advertising platform called Facebook Audience Network. It was designed to help publishers and developers support their services through targeted ads, which are ads that are determined to be relevant and of interest to the person viewing them. Up until now the Facebook Audience Network was used only to show ads to people with Facebook accounts who visit specific websites and apps, but now they'll follow you across the web. The Facebook Audience Network is also expanding to include those who don't use or aren't connected to Facebook. Through the use of browser cookies, integrated Like buttons, and various plug-ins on non-Facebook portals,... Read more...
Like it or not, the web and advertising go together like peanut butter and jelly. It's the reason Google is worth billions of dollars. That's the way it is, though it doesn't mean ads have be intrusive or automatically skipped. Case in point, Google is experimenting with different types of ads for local businesses in Maps that might appeal to both consumers and business owners. "For example, Maps users may start to see promoted pins for nearby coffee shops, gas stations or lunch spots along their driving route. Local business pages are also getting a brand new look -- to encourage consumers to explore your store before they even arrive, we’re adding new features like special offers and the ability... Read more...
We've all seen shady pitches to sell software and services that purport to fix our PCs, restore system performance, recover lost passwords, and so forth. The problem is many of them are outright scams. Rather than try to wade through them all and let only the good ones through, Microsoft has decided to ban all online technical support services from advertising on Bing. Microsoft's concern is over the "serious quality issues that can impact user safety," which is a polite way of calling scam services out on their shenanigans. There is no magic software elixir to turn a dilapidated PC into a smoking fast hotrod, and unfortunately there are many third-party tech support services that outright lie... Read more...
Can I get an “Amen” from the congregation? The planets are aligning and it appears that more heavy-hitters are throwing support behind taking down one the Internet’s greatest villains: Adobe Flash. Back in June, we brought you news that Google would be introducing a new “Intelligent Pause” function to Chrome that would disable all Flash content by default (or give Chrome the option to choose what Flash content is deemed worthy). If for some reason you actually need to access a blocked Flash element on a site, you will have the option to click on the element to re-enable it. Google favors HTML5 over Flash Google today confirmed that Chrome will block Flash elements by default starting on September... Read more...
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