Items tagged with Ads

Let's be honest: even if you use a PC you have to admit the Apple "Get a Mac" ads are hip, funny, and clever. Despite our PVR, we will stop in the middle of a commercial skip and watch a new "Get a Mac" ad. The latest "Get a Mac" ad, "Off the Air," ratchets up the rhetoric somewhat by saying that "fear of switching is the foundation of customer... Read more...
If you have any doubt that cloud computing is the next wave of remote and distributing computing and is poised to make major inroads into both the enterprise and consumer markets, then don't tell HP, Intel, or Yahoo!--who all just joined together in an initiative to create a "global, multi-data center, open source test bed for the advancement... Read more...
In the latest results from market research company, Ipsos's quarterly study of the U.S. online video market, Ipsos found that most users are willing to accept advertising within free, online video content. The percentage of folks who find the inclusion of advertising in their free streaming or downloaded videos acceptable, however, depends... Read more...
Despite running into a few glitches at the start of the record-setting attempt for the most software downloaded in 24 hours, approximately 8.3 million full copies of Firefox 3 were downloaded during the first 24 hours of its availability. The Mozilla folks are working with the blokes from Guinness World Records to determine if in fact a true... Read more...
You probably remember the Megan Meier case, in which a teenage girl committed suicide after a MySpace romance went bad. The romance itself and the boy involved were in fact fictional, perpetrated as a vindictive prank by the mother of a former friend who lived down the street.A Missouri woman who prosecutors say drove a 13-year-old neighbour... Read more...
Hot on the heels of a study released by Microsoft subsidiary and in-game advertising firm Massive, Inc. which indicated that in-game ads "enhanced the realism of the game," comes the news from Sony that it is opening its gaming platform to in-game ads from outside companies.In-game ads firm IGA Worldwide has secured a multi-year deal with... Read more...
Why give them the opportunity to get used to an ad-free experience?  Twitter Japan is launching, but unlike the U.S.-based version, with ads from Day One.In a conversation Tuesday evening, Joi Ito of Digital Garage, the Japanese company Twitter tasked with some of the Japanese localization, told me that Twitter decided to launch in Japan... Read more...
How about that?  Microsoft gave Yahoo! a hard deadline, and Yahoo! fires back, outsourcing Search Ads to Google.  Granted, it's a limited trial.The test will last up to two weeks and involve no more than 3% of Yahoo's Web search queries, the Sunnyvale, Calif., Internet company said. It is designed for Google and Yahoo to evaluate... Read more...
Nine Inch Nails has released its new album, Ghosts I-IV, online and in a somewhat Radiohead-eque way. You'll recall Radiohead released its In Rainbows album with "you" naming the price. Nine Inch Nails doesn't go quite that far, but it's still the sort of experimentation more bands should be trying with digital distribution becoming more popular.Nine... Read more...
San Francisco-based Emotiv has developed a headset that that can read and interpret brainwave activity and translate it into video game commands. It's called the Epoc. It is hoped that the device will make the emotional responses of characters to situations in games and virtual worlds more realistic. "If you laughed or felt happy after killing... Read more...
When Amazon.com opened its software download service in early January, it seemed curious that they would create a downloader app if they didn't have something larger in mind. A job posting on Gamasutra suggests Amazon will soon start a PC game download store to compliment Unbox, its video-on-demand service, and the site's MP3 download store.... Read more...
IDC reports that Internet advertising revenue grew by 27%  in 2007 from the same period the previous year, totaling a whopping  $25.5 billion overall. One interesting tidbit in the report is that Google's net market share in the United States declined  0.5 percentage points, the first decline in two years for teh industry leader.... Read more...
Don't get your hopes up; it's not Universal Music or even EMI.  It's a small label  from Germany, and it's already folded. Nonetheless, a few days ago Dependent records’ CEO Stefan Herwig decided to upload all the albums from his label -which mainly features aggrotech, electro-industrial and futurepop artists- onto The Pirate Bay.In... Read more...
This is even worse than a pay toilet! In Finland, you'd better have a cell phone if nature calls. As a result of continued and endemic vandalism, the Finnish Road Administration has developed a system which allows travellers to open the doors to roadside toilets only by sending a SMS message to the number given by the Road Administration.The... Read more...
There's been a lot of interest among users, the media, and potential investors about social networks like MySpace, Facebook, and others recently. But there seems to be one class of people losing interest very quickly in social networks: advertisers.There was a time when Mark Seremet considered MySpace one of the best things to happen to his... Read more...
Online video games are serious business, with millions playing games around the world. Usually the pwning occurs in the virtual world, but sometimes as in this case, the line gets blurred and it crosses into the real world.It all started when two clans - the Coo-clocks, made up of mostly students, and the so-called Platanium with more experienced... Read more...
We received some news from Lenovo that we thought would interest you all.  Lenovo representatives informed us that Novell SLED 10 is now available on the ThinkPad T61 and R61 14-wide notebooks based on Intel Centrino processor technology, giving customers yet another opportunity to select a system with an operating system that will best... Read more...
We're not referring to just any keyword ad. But 1-800-Contacts is suing Lensworld for buying search link advertising using the keyword: 1-800-Contacts. The downstream effect of a win for 1-800-Contacts would essentially make buying keyword ads that feature things like your competitor's name or trademarks illegal. Google, call your lawyers.... Read more...
Ever since Lenovo took over IBM's mobile division, the company has produced a steady stream of ThinkPad-branded notebooks, that fit essentially the same mold.  ThinkPads have been highly regarded almost as the defacto notebook of choice for corporate or professional types, but they didn't always appeal to mass market, mainstream... Read more...
Lenovo just announced their second fiscal quarter results, ending Sept. 30th. Quarterly revenue jumped 20% to $4.4 billion, with pre-tax income of 125 million, up 177%. With results like these, Lenovo is convinced it no longer needs to rely on IBM branding for their Think series of products, and they plan to drop it two years earlier than... Read more...
Monday Verizon unveiled a new new, symmetrical Verizon FiOS Internet service for consumers, featuring an upload and download speed of up to 20Mbps. Yes, you read that right, 20Mbps upload. The service went live in parts of New York, New Jersey and Connecticut on Monday.The 20/20 service is first launching in New York, New Jersey and Connecticut,... Read more...
Don't bother to try this on your iPhone as it's tied to iTunes (naturally), but for other phones, AT&T has announced the  Napster Mobile via AT&T Mobile Music service.  Starting in mid-November customers will be able to browse 5 millions songs in the Napster catalog and download them directly to their phones.Songs will cost... Read more...
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