Items tagged with Study

Worried about today's youth? You damn well should be. According to a new study by Harris Interactive, Macs are cooler than PCs among teens 13-24 years old. Whether you're talking about computers, tablets, or mobile phones, kids are all about Apple, the brand that ranked highest among American teens in their respective categories. This is part of the legacy that Steve Jobs leaves behind, an entire generation infatuated with Apple devices who will one day be adults shaping the electronic landscape. "This is very good news for Apple and indicates that their masterbrand is very strong," said Jeni Lee Chapman, Executive Vice President of Harris' Brand and Communication Consulting practice shares.... Read more...
Are you a fan of television? A big, big fan of television? If so, we have to ask: when is the last time you watched a full commercial? For years now, media companies have been running around with great concern that viewers were using DVRs to simply bypass commercials, making those pricey advertisements that much less valuable. But is the DVR the real problem? That's a question addressed by a new survey cited in Ad Age, and the results may shock you. The IPG Media Lab in Los Angeles pulled together some rather interesting data surrounding ad skipping. They found that the vast majority of viewers both online and offline used some other device to augment their viewing; that other device, more often... Read more...
According to a recent study commissioned by Crucial.com, consumers frequently replace their personal computers after four and a half years of use. Although replacing a PC as often as three years may be common, 58% of survey respondents thought their computer should last much longer than three years. Despite wanting to use their PCs for longer, computer users often find themselves unhappy with their current machine. In fact, 47% of respondents said they disliked something about their computer. Slow speed was among the top complaints users had against their computers. With this study, Crucial hopes to show users how a simple memory upgrade could help increase performance and give an older system... Read more...
Solid State Drives are popular among power users and are commonly used in high-end machines but by and large, they're absent from the average Joe's computer due to their higher price tag. Gartner expects this could change in 2012 however as the price of SSDs decreases. By the second half of 2012, Gartner predicts that mainstream PC SSDs will decrease to $1 per gigabyte. Once SSDs reach this lower price, Gartner expects more and more consumers will begin to use SSDs. Although SSDs offer many benefits, including a smaller form factor, faster performance, and additional power efficiency compared to traditional hard drives, their higher price has largely kept them from the majority of consumers'... Read more...
A recent study may show another reason why AT&T is interested in purchasing T-Mobile: According to research, AT&T stands to get a more loyal customer base with the purchase of T-Mobile. The survey from Vocal Laboratories shows that T-Mobile customers are 11% more likely to resubscribe than AT&T customers. Vocal Laboratories cited statistics from telephone interviews that were conducted right after a customer service call. Those statistics showed that 73% of T-Mobile customers said they would subscribe again to T-Mobile's service, compared to only 62% of AT&T customers. AT&T To Benefit from T-Mobile Customer Loyalty T-Mobile Customers Are 11 Percentage Points More Likely to... Read more...
Resent research reported in Stroke: Journal of the American Heart Association shows virtual reality and other video games could lead to significant improvement in the arm strength of patients after a stroke. As a result, video games could prove to be an affordable as well as an enjoyable and effective way to help stroke victims as they're going through treatment. Studies show that training designed to maximize the brain's ability to repair itself should be challenging, repetitive, task-specific, motivating and novel. These qualities are part of playing video games, especially virtual reality type games, so it makes sense that gaming could actually help stroke victims. Virtual Reality May Lead... Read more...
VIZIO has become the number one brand for LCD HDTVs in North America, the company said recently. When considering last year's sales numbers, VIZIO held the No. 1 spot for LCD HDTVs in the US with over 21% market share. In the final quarter of 2010, VIZIO's share of the market was 28%. VIZIO also boasts of being the leading shipper of LED backlit HDTVs in North America in Q4. Consumers Make VIZIO the #1 LCD HDTV in North America VIZIO #1 in US LCD HDTV for the full 2010 year with over 21% market share VIZIO’s share for Q4 US LCD HDTVs was 28% - the highest share any brand in the industry has achieved since 2004 VIZIO led the top brands in the industry with 55% Y/Y LCD HDTV sales growth,... Read more...
Vendors shipped a record volume of smartphones in the fourth quarter of 2010. In all, a total of 100.9 million smartphones were shipped, representing an increase of 87.2% from 53.9 million smartphones shipped during the fourth quarter of 2009. Android continues to enjoy great success, while the newest mobile operating systems—Symbian^3 and Windows Phone 7—also enjoyed growth. Nokia shipped 5 million Symbian^3 units and Windows Phone 7 vendors shipped more than 1.5 million units in the fourth quarter of 2010. Android Rises, Symbian^3 and Windows Phone 7 Launch as Worldwide Smartphone Shipments Increase 87.2% Year Over Year, According to IDC FRAMINGHAM, Mass.--(BUSINESS WIRE)--The worldwide... Read more...
In the final quarter of 2010, Google's Android operating system finally overtook Nokia's Symbian platform as the most popular smartphone platform. Previously, Nokia had reigned supreme since the birth of the industry 10 years ago. Phone makers sold 32.9 million Android-powered smartphones last quarter according to research firm Canalys. This number represents significant growth for Android—in fact, the figure is nearly seven times greater than the number of Android handsets sold a year ago. According to Canalys, the overall smartphone market grew 89 percent from a year ago; a total of 101.2 million smartphones were sold in the final quarter of 2010. Although Nokia's Symbian platform sold... Read more...
We've all heard stories of people doing stupid things while using their cell phone. Just how attached are we to our phones? Many people would argue we're too attached. After all, numerous people have seriously injured or nearly killed themselves by accidentally walking into traffic or simply tripping and falling down while distracted by their phone. In addition, most of us have probably been bumped by someone who wasn't paying attention to where they were walking because they were too busy texting, checking email, or talking. Recently, David Bauder from the Associated Press decided to conduct an experiment to see just how many people he encountered during a 25-minute daily walk that were immersed... Read more...
For the first time, Facebook has surpassed Google to become the most visited website in the U.S. for the majority of 2010. According to online measurement service Experian Hitwise, Facebook topped Google with 8.9 percent of all U.S. visits between January and November 2010. Google came in a close second with 7.2 percent of all visits. In 2008 and 2009, Google.com dominated the top spot as the most visited website. In 2007, MySpace, another social networking website, enjoyed the top spot. MySpace is currently ranked No. 7. Facebook's move to become the most visited site in the U.S. shows just how much the site has gained in popularity. In just six years, Facebook has become the world's largest... Read more...
If your New Year's resolution is to lose weight and get fit, you might want to invest in fitness technology. According to a new study by the Consumer Electronics Association, fitness technologies are a key tool that helps users stay motivated and keep their resolutions to get fit. According to CEA’s research study entitled Getting Fit With Consumer Electronics, 54 percent of consumers cite lack of motivation as the main reason not to exercise. In addition, the study found that 76 percent exercise alone without the direction from exercise professionals, and 74 percent of consumers exercise at home. Fitness technologies can help users gauge their fitness level, monitor calorie intake, and... Read more...
For years, parents have punished misbehaving kids by banning them from watching TV. Now, a new report shows that Internet access is on the same playing field as TV in many parents' eyes. According to a report from researchers at the University of Southern California, more and more parents are limiting Internet access as a form of punishment as well. Really, this should come as no surprise given the amount of TV shows and other entertainment-related activities we enjoy over the Web. Among the parents surveyed, two-thirds restrict access to the TV as punishment. This number has remained fairly static for 10 years. By contrast, the number of parents who limit Internet access has nearly doubled in... Read more...
Attention all kids: if you're trying to drop hints to your mom about what to get you for Christmas, you might want to try dropping those hints on Facebook or another social networking site. According to a recent study by Child's Play Communications from The NPD Group, 23% of moms with children under the age of 18 who are active in social media have purchased a children's product as a result of a recommendation from a social networking site or blog. Unless your mom is one of the 21% of moms who are still holding out and don't use social media, your hint should be received loud and clear. 1 in 4 U.S. Social-Media Moms Report Purchasing Kids' Products Based on Online Recommendations --79% of All... Read more...
Steve Jobs and the entire Cupertino gang can officially stick out their tongues and waggle their tail ends in the direction of Adobe. Why? Even without Flash support, Apple's magical tablet will account for three times as much Internet traffic in December, 2011, as it does today, according to Chitika Research, the market research arm of Chitika, a full-service online advertising network. Chitika has been keeping a close eye on the iPad ever since it launched, and if the company's numbers are to be trusted, Apple's flash-less slate now accounts for 0.83 percent of all Internet traffic. By this time next year, the company reckons that number will increase almost three-fold to 2.32 percent. That... Read more...
Although many people will agree a broadband connection is valuable, a recent study tells us just how valuable it really is. The study, released by the broadband advocacy group Internet Innovation Alliance (IIA), claims the value a broadband connection is about $7,700 per year. Compared to the expected cost of a broadband connection ($490), this savings is significant. This savings comes from various places, including bargain hunting online. The study claims an average U.S. family can save more than $2,700 each year in entertainment and more than $1,500 in travel costs. Other savings include nearly $1,000 per year by shopping for rental listings online and more than $950 in food by shopping online.... Read more...
A new study from Oxford University shows playing Tetris a few hours after being exposed to trauma can help prevent flashbacks associated with post-traumatic stress disorder. If you're wondering how playing a video game such as Tetris could actually help reduce flashbacks, researchers explain that participation in a visually oriented task such as a puzzle-like game will interfere with other visual memories. The research shows the opposite is also true—if you perform a verbal task such as playing a quiz game after a traumatic event, you'll likely experience more trauma flashbacks. The study is based on two experiments with 60 participants. In the first experiment, participants watched a film... Read more...
Is the boob tube your child's best friend? Although the American Academy of Pediatrics recommends that preschool-age children watch no more than two hours of TV a day, a recent study shows that many children exceed this limit. According to researchers at the Seattle Children's Research Institute and the University of Washington, 66 percent of the 8,950 children the team studied watched more TV than the recommended limit. This study was based on data that included children 5 and younger between 2001 and 2006. As a result, the results are already dated—they do not include time spent watching or playing video games or being on a computer. They also exclude any time spent watching video on... Read more...
If you're looking to buy a 3D TV this holiday season, you may find Consumer Reports recent report helpful. Consumer Reports recently evaluated 14 3D TV models and found that plasma TVs are better at displaying 3D images than LCD sets. One of the key reasons behind this is that plasma displays exhibit less ghosting when wearing 3D glasses. Panasonic was the big winner in the Consumer Reports findings—three models from the company's lineup were said to exhibit the best 3D picture quality and the least ghosting of all the sets tested. Plasma TVs from LG and Samsung had slightly more ghosting than the Panasonic plasma sets. In terms of LCD TVs, Sony's line came the closest to matching the experience... Read more...
A new report from ABI Research shows what many of us have suspected for some time: the smartphone market is HOT, HOT, HOT. According to ABI's Smartphone Market Data report, smartphones made up 19% of all handsets shipped in the second quarter. Compared to the same quarter a year earlier, this represents an increase of 50%. Because many carriers are now offering relatively inexpensive (and highly subsidized) handsets, the initial cost of the smartphone is no longer the main barrier. Instead, the cost of the monthly data plan seems to be the main factor that is deterring users from making the switch. If you're curious as to which smartphone manufacturers are enjoying the success the most, it's... Read more...
Between the recent eBook Reader price war that broke out, the flurry of tablets just around the corner, and the recession finally starting to let up, you would think this holiday shopping season is gearing up to be busier than ever. You'd also be wrong, according to new data by market research firm The NPD Group. The NPD Group just finished its ninth annual survey of consumers' holiday spending interests, and if you're a retailer banking on strong sales for the holidays, go ahead and stop reading now. Almost a third (30 percent) of respondents said they plan to spend less this year than last. Just 9 percent said they plan to spend more, which is down from 11 percent in 2009. "Even though the... Read more...
So you're driving along minding the rules of the road when all of a sudden some moron in the other lane weaves in front of you. Is he drunk? Did he suffer a stroke? Nope, he's just firing off a text message. You could flip him off, but unless you have an appropriate emoticon for that, and his cell phone number, he'll never see it. Because of situations like this -- and worse -- most states have had the good sense to ban texting while driving. It'd be naive to think a law prohibiting an activity would stop it altogether, but surely it's helping, right? Maybe not. According to a new study by researchers at the Highway Loss Data Institute (HLDI), laws against texting while driving have done nothing... Read more...
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