comScore Reveals Continued Growth For Android, Samsung Leading Manufacturer

comScore's latest data from the comScore MobiLens service revels that Google now has half of the smartphone market share with 50.9 percent of smartphone subscribers using an Android phone. Unsurprisingly, Apple still has a stronghold in the market as well with 31.9 percent of the market share.

As of the end of May, nearly 110 million people in the U.S. use a smartphone, which represents an increase of 5 percent compared to February. The study also found Samsung to be the top manufacturer of smartphones with 25.7 percent of the market share. comScore's data was collected during the three month average period ending May 2012. The study surveyed more than 30,000 U.S. mobile subscribers.

comScore Reports May 2012 U.S. Mobile Subscriber Market Share

Apple’s Market Share Approaches 1 in Every 3 Smartphone Subscribers

RESTON, VA, July 2, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending May 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.7 percent market share. Google Android continued to grow its share in the U.S. smartphone market, accounting for 50.9 percent of smartphone subscribers, while Apple captured 31.9 percent.

OEM Market Share

For the three-month average period ending in May, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.7 percent of U.S. mobile subscribers (up 0.1 percentage points), followed by LG with 19.1 percent share. Apple continued to grow its share in the OEM market, ranking third with 15.0 percent (up 1.5 percentage points), followed by Motorola with 12.0 percent and HTC with 6.1 percent.

Smartphone Platform Market Share

Nearly 110 million people in the U.S. owned smartphones during the three months ending in May, up 5 percent versus February. Google Android ranked as the top smartphone platform with 50.9 percent market share (up 0.8 percentage points). Five years after the release of the first iPhone, Apple’s share of the smartphone market reached 31.9 percent in May (up 1.7 percentage points). RIM ranked third with 11.4 percent share, followed by Microsoft (4.0 percent) and Symbian (1.1 percent).

Mobile Content Usage

In May, 74.8 percent of U.S. mobile subscribers used text messaging on their mobile device. Downloaded applications were used by 51.1 percent of subscribers (up 1.6 percentage points), while browsers were used by 49.8 percent (up 0.6 percentage points). Accessing of social networking sites or blogs increased 0.6 percentage points to 36.7 percent of mobile subscribers. Game-playing was done by 33.5 percent of the mobile audience (up 1.3 percentage points), while 27.0 percent listened to music on their phones (up 2.2 percentage points).