Items tagged with Study

Nearly four out of 10 iPhone users (38 percent) have gone out and updated their smartphones to iOS 5, representing the highest adoption rate of any iDevice, according to data provided by Chitka Insights. iPad owners proved the next most anxious to upgrade, with almost a third -- 30 percent -- now rocking Apple's latest and greatest mobile operating system. Coming in a distant third is the iPod crowd, with only 12 percent of users choosing to install iOS 5 so far. What gives? "Evidently those using the iPod aren’t interested in upgrading to the latest software, most likely because their iPod’s are mainly used for media or on the go purposes," Chitka Insights explains. "While the iPad... Read more...
Worried about today's youth? You damn well should be. According to a new study by Harris Interactive, Macs are cooler than PCs among teens 13-24 years old. Whether you're talking about computers, tablets, or mobile phones, kids are all about Apple, the brand that ranked highest among American teens in their respective categories. This is part of the legacy that Steve Jobs leaves behind, an entire generation infatuated with Apple devices who will one day be adults shaping the electronic landscape. "This is very good news for Apple and indicates that their masterbrand is very strong," said Jeni Lee Chapman, Executive Vice President of Harris' Brand and Communication Consulting practice shares.... Read more...
Are you a fan of television? A big, big fan of television? If so, we have to ask: when is the last time you watched a full commercial? For years now, media companies have been running around with great concern that viewers were using DVRs to simply bypass commercials, making those pricey advertisements that much less valuable. But is the DVR the real problem? That's a question addressed by a new survey cited in Ad Age, and the results may shock you. The IPG Media Lab in Los Angeles pulled together some rather interesting data surrounding ad skipping. They found that the vast majority of viewers both online and offline used some other device to augment their viewing; that other device, more often... Read more...
According to a recent study commissioned by Crucial.com, consumers frequently replace their personal computers after four and a half years of use. Although replacing a PC as often as three years may be common, 58% of survey respondents thought their computer should last much longer than three years. Despite wanting to use their PCs for longer, computer users often find themselves unhappy with their current machine. In fact, 47% of respondents said they disliked something about their computer. Slow speed was among the top complaints users had against their computers. With this study, Crucial hopes to show users how a simple memory upgrade could help increase performance and give an older system... Read more...
Solid State Drives are popular among power users and are commonly used in high-end machines but by and large, they're absent from the average Joe's computer due to their higher price tag. Gartner expects this could change in 2012 however as the price of SSDs decreases. By the second half of 2012, Gartner predicts that mainstream PC SSDs will decrease to $1 per gigabyte. Once SSDs reach this lower price, Gartner expects more and more consumers will begin to use SSDs. Although SSDs offer many benefits, including a smaller form factor, faster performance, and additional power efficiency compared to traditional hard drives, their higher price has largely kept them from the majority of consumers'... Read more...
A recent study may show another reason why AT&T is interested in purchasing T-Mobile: According to research, AT&T stands to get a more loyal customer base with the purchase of T-Mobile. The survey from Vocal Laboratories shows that T-Mobile customers are 11% more likely to resubscribe than AT&T customers. Vocal Laboratories cited statistics from telephone interviews that were conducted right after a customer service call. Those statistics showed that 73% of T-Mobile customers said they would subscribe again to T-Mobile's service, compared to only 62% of AT&T customers. AT&T To Benefit from T-Mobile Customer Loyalty T-Mobile Customers Are 11 Percentage Points More Likely to... Read more...
Resent research reported in Stroke: Journal of the American Heart Association shows virtual reality and other video games could lead to significant improvement in the arm strength of patients after a stroke. As a result, video games could prove to be an affordable as well as an enjoyable and effective way to help stroke victims as they're going through treatment. Studies show that training designed to maximize the brain's ability to repair itself should be challenging, repetitive, task-specific, motivating and novel. These qualities are part of playing video games, especially virtual reality type games, so it makes sense that gaming could actually help stroke victims. Virtual Reality May Lead... Read more...
VIZIO has become the number one brand for LCD HDTVs in North America, the company said recently. When considering last year's sales numbers, VIZIO held the No. 1 spot for LCD HDTVs in the US with over 21% market share. In the final quarter of 2010, VIZIO's share of the market was 28%. VIZIO also boasts of being the leading shipper of LED backlit HDTVs in North America in Q4. Consumers Make VIZIO the #1 LCD HDTV in North America VIZIO #1 in US LCD HDTV for the full 2010 year with over 21% market share VIZIO’s share for Q4 US LCD HDTVs was 28% - the highest share any brand in the industry has achieved since 2004 VIZIO led the top brands in the industry with 55% Y/Y LCD HDTV sales growth,... Read more...
Vendors shipped a record volume of smartphones in the fourth quarter of 2010. In all, a total of 100.9 million smartphones were shipped, representing an increase of 87.2% from 53.9 million smartphones shipped during the fourth quarter of 2009. Android continues to enjoy great success, while the newest mobile operating systems—Symbian^3 and Windows Phone 7—also enjoyed growth. Nokia shipped 5 million Symbian^3 units and Windows Phone 7 vendors shipped more than 1.5 million units in the fourth quarter of 2010. Android Rises, Symbian^3 and Windows Phone 7 Launch as Worldwide Smartphone Shipments Increase 87.2% Year Over Year, According to IDC FRAMINGHAM, Mass.--(BUSINESS WIRE)--The worldwide... Read more...
In the final quarter of 2010, Google's Android operating system finally overtook Nokia's Symbian platform as the most popular smartphone platform. Previously, Nokia had reigned supreme since the birth of the industry 10 years ago. Phone makers sold 32.9 million Android-powered smartphones last quarter according to research firm Canalys. This number represents significant growth for Android—in fact, the figure is nearly seven times greater than the number of Android handsets sold a year ago. According to Canalys, the overall smartphone market grew 89 percent from a year ago; a total of 101.2 million smartphones were sold in the final quarter of 2010. Although Nokia's Symbian platform sold... Read more...
We've all heard stories of people doing stupid things while using their cell phone. Just how attached are we to our phones? Many people would argue we're too attached. After all, numerous people have seriously injured or nearly killed themselves by accidentally walking into traffic or simply tripping and falling down while distracted by their phone. In addition, most of us have probably been bumped by someone who wasn't paying attention to where they were walking because they were too busy texting, checking email, or talking. Recently, David Bauder from the Associated Press decided to conduct an experiment to see just how many people he encountered during a 25-minute daily walk that were immersed... Read more...
For the first time, Facebook has surpassed Google to become the most visited website in the U.S. for the majority of 2010. According to online measurement service Experian Hitwise, Facebook topped Google with 8.9 percent of all U.S. visits between January and November 2010. Google came in a close second with 7.2 percent of all visits. In 2008 and 2009, Google.com dominated the top spot as the most visited website. In 2007, MySpace, another social networking website, enjoyed the top spot. MySpace is currently ranked No. 7. Facebook's move to become the most visited site in the U.S. shows just how much the site has gained in popularity. In just six years, Facebook has become the world's largest... Read more...
If your New Year's resolution is to lose weight and get fit, you might want to invest in fitness technology. According to a new study by the Consumer Electronics Association, fitness technologies are a key tool that helps users stay motivated and keep their resolutions to get fit. According to CEA’s research study entitled Getting Fit With Consumer Electronics, 54 percent of consumers cite lack of motivation as the main reason not to exercise. In addition, the study found that 76 percent exercise alone without the direction from exercise professionals, and 74 percent of consumers exercise at home. Fitness technologies can help users gauge their fitness level, monitor calorie intake, and... Read more...
For years, parents have punished misbehaving kids by banning them from watching TV. Now, a new report shows that Internet access is on the same playing field as TV in many parents' eyes. According to a report from researchers at the University of Southern California, more and more parents are limiting Internet access as a form of punishment as well. Really, this should come as no surprise given the amount of TV shows and other entertainment-related activities we enjoy over the Web. Among the parents surveyed, two-thirds restrict access to the TV as punishment. This number has remained fairly static for 10 years. By contrast, the number of parents who limit Internet access has nearly doubled in... Read more...
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