Items tagged with Study

Attention all kids: if you're trying to drop hints to your mom about what to get you for Christmas, you might want to try dropping those hints on Facebook or another social networking site. According to a recent study by Child's Play Communications from The NPD Group, 23% of moms with children under the age of 18 who are active in social media have purchased a children's product as a result of a recommendation from a social networking site or blog. Unless your mom is one of the 21% of moms who are still holding out and don't use social media, your hint should be received loud and clear. 1 in 4 U.S. Social-Media Moms Report Purchasing Kids' Products Based on Online Recommendations --79% of All... Read more...
Steve Jobs and the entire Cupertino gang can officially stick out their tongues and waggle their tail ends in the direction of Adobe. Why? Even without Flash support, Apple's magical tablet will account for three times as much Internet traffic in December, 2011, as it does today, according to Chitika Research, the market research arm of Chitika, a full-service online advertising network. Chitika has been keeping a close eye on the iPad ever since it launched, and if the company's numbers are to be trusted, Apple's flash-less slate now accounts for 0.83 percent of all Internet traffic. By this time next year, the company reckons that number will increase almost three-fold to 2.32 percent. That... Read more...
Although many people will agree a broadband connection is valuable, a recent study tells us just how valuable it really is. The study, released by the broadband advocacy group Internet Innovation Alliance (IIA), claims the value a broadband connection is about $7,700 per year. Compared to the expected cost of a broadband connection ($490), this savings is significant. This savings comes from various places, including bargain hunting online. The study claims an average U.S. family can save more than $2,700 each year in entertainment and more than $1,500 in travel costs. Other savings include nearly $1,000 per year by shopping for rental listings online and more than $950 in food by shopping online.... Read more...
A new study from Oxford University shows playing Tetris a few hours after being exposed to trauma can help prevent flashbacks associated with post-traumatic stress disorder. If you're wondering how playing a video game such as Tetris could actually help reduce flashbacks, researchers explain that participation in a visually oriented task such as a puzzle-like game will interfere with other visual memories. The research shows the opposite is also true—if you perform a verbal task such as playing a quiz game after a traumatic event, you'll likely experience more trauma flashbacks. The study is based on two experiments with 60 participants. In the first experiment, participants watched a film... Read more...
Is the boob tube your child's best friend? Although the American Academy of Pediatrics recommends that preschool-age children watch no more than two hours of TV a day, a recent study shows that many children exceed this limit. According to researchers at the Seattle Children's Research Institute and the University of Washington, 66 percent of the 8,950 children the team studied watched more TV than the recommended limit. This study was based on data that included children 5 and younger between 2001 and 2006. As a result, the results are already dated—they do not include time spent watching or playing video games or being on a computer. They also exclude any time spent watching video on... Read more...
If you're looking to buy a 3D TV this holiday season, you may find Consumer Reports recent report helpful. Consumer Reports recently evaluated 14 3D TV models and found that plasma TVs are better at displaying 3D images than LCD sets. One of the key reasons behind this is that plasma displays exhibit less ghosting when wearing 3D glasses. Panasonic was the big winner in the Consumer Reports findings—three models from the company's lineup were said to exhibit the best 3D picture quality and the least ghosting of all the sets tested. Plasma TVs from LG and Samsung had slightly more ghosting than the Panasonic plasma sets. In terms of LCD TVs, Sony's line came the closest to matching the experience... Read more...
A new report from ABI Research shows what many of us have suspected for some time: the smartphone market is HOT, HOT, HOT. According to ABI's Smartphone Market Data report, smartphones made up 19% of all handsets shipped in the second quarter. Compared to the same quarter a year earlier, this represents an increase of 50%. Because many carriers are now offering relatively inexpensive (and highly subsidized) handsets, the initial cost of the smartphone is no longer the main barrier. Instead, the cost of the monthly data plan seems to be the main factor that is deterring users from making the switch. If you're curious as to which smartphone manufacturers are enjoying the success the most, it's... Read more...
Between the recent eBook Reader price war that broke out, the flurry of tablets just around the corner, and the recession finally starting to let up, you would think this holiday shopping season is gearing up to be busier than ever. You'd also be wrong, according to new data by market research firm The NPD Group. The NPD Group just finished its ninth annual survey of consumers' holiday spending interests, and if you're a retailer banking on strong sales for the holidays, go ahead and stop reading now. Almost a third (30 percent) of respondents said they plan to spend less this year than last. Just 9 percent said they plan to spend more, which is down from 11 percent in 2009. "Even though the... Read more...
So you're driving along minding the rules of the road when all of a sudden some moron in the other lane weaves in front of you. Is he drunk? Did he suffer a stroke? Nope, he's just firing off a text message. You could flip him off, but unless you have an appropriate emoticon for that, and his cell phone number, he'll never see it. Because of situations like this -- and worse -- most states have had the good sense to ban texting while driving. It'd be naive to think a law prohibiting an activity would stop it altogether, but surely it's helping, right? Maybe not. According to a new study by researchers at the Highway Loss Data Institute (HLDI), laws against texting while driving have done nothing... Read more...
Text messaging has been a popular form of communication for teens for quite some time now, but adults are catching the craze as well. A new study from the Pew Research Center’s Internet & American Life Project reveals that 72 percent of adult cell phone users now send and receive text messages. This represents an increase from 65 percent in September 2009, and 58 percent in December 2007. The Cell Phones and American Adults report also shows that 87 percent of teens use their phones for text messaging.  Although adults may be catching the texting bug, teens still send and receive the most messages: teens average 50 messages a day compared to the 10 messages most adults send and... Read more...
It already happened in the home, and now it's happening on college campuses everywhere: landline phones are vanishing. With the proliferation of cellphones, it has made it harder and harder for landline services to prove necessary. Even VoIP-based services such as digital phone from a cable company or Vonage seem limited in use, with the only true benefit being cheap/free calling overseas. But with the iPhone able to handle cheap Skype Out calls now, even that point is becoming moot. There's no question that landline use has been declining in the home while mobile use has been on the rise, and it's only a matter of time before the landline as we know takes a very secondary position in our hierarchy... Read more...
According to J.D. Power and Associates' recently released eighth annual U.S. Wireless Customer Care Performance Study, T-Mobile tops other top U.S. wireless carriers in overall customer care. T-Mobile received a ranking of 777 out of a possible 1,000 points. The study is based on a survey of 9,690 wireless customers who contacted their carrier's customer service department over the past six months. AT&T followed T-Mobile with a score of 757, followed by Verizon Wireless (749) and Sprint (734). According to the survey, the industry average is 753. The report is based on how well the carriers were able to assist their customers via telephone, through in-store visits, or on the Web. Although... Read more...
AT&T revealed that many US companies are showing a great deal of interest in Apple's iPad. According to the wireless carrier, some businesses are even considering replacing employee laptops with the tablet computer. When the iPhone debuted three years ago, many businesses were reluctant to adopt the phone. Today however, businesses seem to be showing no hesitation when it comes to the iPad said AT&T chief financial officer Richard Lindner. As with the iPhone, AT&T is the exclusive 3G carrier for the iPad in the United States. In a conference call with analysts, Lindner said, "When we first introduced the iPhone, businesses and CIOs of our business customers were reluctant….They... Read more...
According to a recent wireless study by the Nielsen Co., the typical smartphone user consumes less than 300MB of data each month. This figure represents an increase of about 230 percent compared to last year's figure. Considering the increasing popularity of data-intensive mobile services such as video chat and Hulu streaming services, we have to expect that mobile data use will continue to rise. The Nielsen Co. sorted through about 60,000 mobile bills to discover that the average smartphone user was consuming about 298MB of data each month. As you may recall, AT&T recently unveiled new, tiered data plans. The lowest tier offers only 200MB of data for $15 per month. Although this allotment... Read more...
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