Items tagged with augmented-reality

At last year's Google I/O conference, there was much talk about augmented reality (AR) enhancements that would be coming to the huge popular Google Maps navigation app. We haven't heard much else since the feature was first talked up, but Google is now letting a select few testers see how AR navigation works in the real world. In this case, The Wall Street Journal was given early access to a test build, which uses a combination of your phone's current location (pinpointed via GPS) and your smartphone's camera to get a "live view" of the environment around you. The upper two-thirds of... Read more...
Anyone who was ever tired to buy prescription eyeglasses or sunglasses online knows that it's hard to find something that looks good on your face without having the frames in your hands. A new app from Warby Parker is using augmented reality to solve the dilemma of trying on glasses without actually having the frames there to put on your dome. AR certainly hasn't taken off like Apple or Snap hoped with its Spectacles, but this virtual try-on feature in the updated Warby Parker app is very cool. The app uses AR to overlay glasses in whatever frame style you choose on your face. Warby Parker has... Read more...
Snap Inc. wants its wearable cameras to be a big deal, and it keeps refining the design to make them more appealing to consumers. So far, the existing Snap Spectacles haven't exactly taken off with respect to sales. Two new Spectacles unveiled in September were essentially the same as the brightly colored and strange looking original Spectacles from 2016 in sleeker frames.  Snap Inc.'s Original Spectacles Snap Inc. is reportedly set to launch another Spectacles style by the end of 2018 with new tech crammed inside. Reports claim that the new Spectacles are known internally as Newport, and... Read more...
When a hurricane bears down on heavily populated coast areas, rain and high winds aren't the only major concerns. Hurricanes can push water very far inland into areas that normally never see water. One of the deadliest aspects of a hurricane approaching a populated area is the storm surge. Storm surge is when the hurricane pushes water well inland, and in the case of Hurricane Florence bearing down on the Carolinas, The Weather Channel is predicting that the storm surge could be 13-feet or more in some areas. Meteorologists with The Weather Channel are predicting that storm surge flooding will... Read more...
Playing with Hot Wheels cars and tracks use to involve linking simple pieces of orange plastic together and hoping the cars could make it through the various loops and curves you created without flying off into the air. Hot Wheels tracks have come a long way since those old school models hit the scene, however. One of the highest tech toys to ever wear the Hot Wheels badge is the new Hot Wheels Augmoto track. Augmoto takes those classic tracks we all remember from back in the day and amps things up with some fun augmented reality tech. The Augmoto track allows the racers to control the track... Read more...
Word surfaced late last year that the Magic Leap One AR headset would be launching in 2018. At the time, one of the key details missing about the Magic Leap One headset was exactly how much it would cost. CEO Rony Abovitz wouldn’t specifically announce a price during an interview he gave recently, but he did say that the AR headset would have pricing comparable to a "premium computer." That's far from an exact price but presumably, that means over $1,000. Abovitz also stated during the interview that the company would likely have multiple tiers of headsets to reach different buyers.... Read more...
Magic Leap just announced today that its Magic Leap One Creator Edition headset will start shipping in 2018, although it stopped short of disclosing an exact date when customers will be able to purchase. The company wrote a message on its blog that says: I am so excited to share with all of you a first look at Magic Leap One, Creator Edition. We will be shipping in 2018, so stay tuned for more events, info on how to buy, the opening of our creator/developer portal, and just more cool and fun stuff. In early 2018, please also look for "Origins" - a bit of a fun backstory on how we got here and where... Read more...
Snap Inc has debuted a new self-serve platform called Lens Studio that will allow people, marketers, and developers to create their own augmented reality objects. Snap has combined its forces with seven marketing partners including MediaMonks, Fishermen Labs, Haus, Avatar Labs, North Kingdom, Trigger Global, and VidMob who will work to make AR for brands and agencies. However, anyone can use Lens Studio. Lens Studio is a website that designers can login to that is tied to the Snapchat ad platform. With the website, user can create, publish, and share AR characters. Snapchat says that over 3,000... Read more...
Lenovo and Disney have announced that they are rolling out a new Star Wars product that sounds very cool and uses augmented reality to bring parts of the Star Wars universe to life in a way we've never seen before. The new product is called Star Wars: Jedi Challenges and the system includes a Lenovo Mirage AR Headset, a sweet Lightsaber Controller, Tracking Beacon, and hour of Star Wars gameplay. Lenovo says that the Jedi Challenges system will be available this holiday season and is up for pre-order now at Best Buy and Lenovo online for $199. The system is compatible with both Android phones and... Read more...
Android is easily the largest mobile platform in the world far surpassing Windows Mobile with its scant 0.1% market share globally. Android also easily dominates iOS, which holds 14.7% market share according to research firm IDC. There are over two billion active Android devices and Google has announced that its ARCore SDK is now ready for the limelight and will bring augmented reality to the masses using existing and future Android smartphones. The SDK is available for devs to start experimenting with right now. David Burke, VP, Andorid Engineering, wrote, "We've been developing the fundamental... Read more...
Anyone who was around and watching MTV back in 1985 (the first release of the song was in 1984) will remember A-Ha and the music video for the band's song Take On Me. The music video was notable because it looked like part of the video was drawn and mixed in with real life on the other side of a window to another world (apparently there was a first music video that lacked the awesome animation). This was the first time this sort of video technique had been used and it blew minds back in the day. Fast forward 32 years and someone has created the Take On Me world using Apple ARKit and minds are blown... Read more...
For those looking for a relatively inexpensive way to step into virtual reality (VR) technology with their Samsung smartphone, the $99 Gear VR is pretty safe buy. A new report confirms that Samsung is not only working on the successor to the Gear VR, but also a new augmented reality (AR) headset that will go toe-to-toe with Microsoft HoloLens. According to the Wearable Zone, the next generation Gear VR “will be presented in a short time,” perhaps as early as the Mobile World Congress, which will take place in February 2017. Samsung last refreshed the Gear VR back in August with the launch... Read more...
We've been hearing about modern virtual reality (VR) for what seems like forever, but with some leading headsets soon to launch, 2016 is shaping-up to be a pivotal year for the technology. That being the case, if you think you've been hearing about VR quite a bit up to this point, to quote Bachman Turner Overdrive, "You ain't seen nothing yet." The biggest concern most VR enthusiasts have currently is the lack of content, or at least the lack of high-quality content. It's hard right now to find the great stuff amongst all the lackluster demos and use cases, although the situation will of course... Read more...
News on the Oculus front has been coming in at a rapid pace in recent weeks. We’ve learned that the Oculus Rift will ship to consumers in early 2016, we’ve seen a look at the device in its final form, and we’ve learned about minimum system requirements (OS X and Linux users are SOL at this point). Today, we’re learning that Oculus’ deep-pocketed parent company Facebook has purchased British firm Surreal Vision, whose software can map our real world and turn it into a “living” virtual environment. “We are overhauling state-of-the-art 3D scene reconstruction algorithms to provide a rich, up-to-date... Read more...
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