Items tagged with augmented-reality

Are you ready to take your Minecraft skills to the next level? The creators of Minecraft, are releasing a new augmented reality mobile game, Minecraft Earth. The Minecraft Earth beta will be available this summer and arrives just in time for Minecraft’s tenth anniversary. Minecraft Earth will allow players to make life-size creations and place them in the real world through augmented reality (AR). Players will be able to discover new mobs, collect resources, complete challenges, and fight off enemies. They will also be able to craft items with other Minecraft Earth players and share their creations through the game. Minecraft Earth will be free to play and available on iOS and Android devices.... Read more...
Hardware and game makers thought years ago that the next big thing for gamers was virtual reality (VR) and augmented reality (AR) gaming. That has failed to happen, but adoption in the business sector is coming along much faster. Microsoft unveiled its Hololens 2 at MWC 2019 and aimed it at enterprise users. The software giant signed a big contract with the U.S. military to provide Hololens headsets for training in a deal that is worth $479 million, something some employees were against. Despite a recent patent application from Microsoft that showed an AR app for smartphones, a company executive has now admitted we are years away from consumer adoption of the tech. Microsoft's director of communications,... Read more...
Is Apple working on an augmented reality (AR) device? Apple analyst Ming-Chi Kuo recently reported that consumers should expect AR glasses from Apple sometime next year. The device will supposedly be marketed as an iPhone accessory. Apple’s AR glasses will serve primarily as an iPhone display while the actual computing, internet connectivity, and location services will be provided by the iPhone. Although users will need to carry their iPhone around with them to use the AR glasses, the glasses themselves will supposedly be smaller, more lightweight, and more comfortable to wear. It is also likely that the AR glasses will pair with other devices like the Apple Watch. Kuo believes that the... Read more...
Microsoft unveiled the HoloLens 2 augmented reality headset at MWC 2019, and as cool as the hardware is, it is aimed at the commercial market and carries the price tag to go with it. Consumers aren't the market Microsoft's fancy new headset targets, but a new patent filing shows how the software giant plans to bring virtual and mixed reality to the consumer masses via an AR smartphone app. Credit: Microsoft via USPTO A patent application has surfaced that outlines part of what Microsoft plans to do for consumers with mixed reality technology on smartphones. The patent document states that in a virtual reality experience, virtual imagery is displayed in the field-of-view of the user, to provide... Read more...
At last year's Google I/O conference, there was much talk about augmented reality (AR) enhancements that would be coming to the huge popular Google Maps navigation app. We haven't heard much else since the feature was first talked up, but Google is now letting a select few testers see how AR navigation works in the real world. In this case, The Wall Street Journal was given early access to a test build, which uses a combination of your phone's current location (pinpointed via GPS) and your smartphone's camera to get a "live view" of the environment around you. The upper two-thirds of the display within the app shows you the live feed from your camera; then overlays for street names,... Read more...
Anyone who was ever tired to buy prescription eyeglasses or sunglasses online knows that it's hard to find something that looks good on your face without having the frames in your hands. A new app from Warby Parker is using augmented reality to solve the dilemma of trying on glasses without actually having the frames there to put on your dome. AR certainly hasn't taken off like Apple or Snap hoped with its Spectacles, but this virtual try-on feature in the updated Warby Parker app is very cool. The app uses AR to overlay glasses in whatever frame style you choose on your face. Warby Parker has offered a successful in-home try on feature where they send up to five frames to your home for you to... Read more...
Snap Inc. wants its wearable cameras to be a big deal, and it keeps refining the design to make them more appealing to consumers. So far, the existing Snap Spectacles haven't exactly taken off with respect to sales. Two new Spectacles unveiled in September were essentially the same as the brightly colored and strange looking original Spectacles from 2016 in sleeker frames.  Snap Inc.'s Original Spectacles Snap Inc. is reportedly set to launch another Spectacles style by the end of 2018 with new tech crammed inside. Reports claim that the new Spectacles are known internally as Newport, and will feature an all-new design that has a premium frame made of aluminum. So far, all versions of Spectacles... Read more...
When a hurricane bears down on heavily populated coast areas, rain and high winds aren't the only major concerns. Hurricanes can push water very far inland into areas that normally never see water. One of the deadliest aspects of a hurricane approaching a populated area is the storm surge. Storm surge is when the hurricane pushes water well inland, and in the case of Hurricane Florence bearing down on the Carolinas, The Weather Channel is predicting that the storm surge could be 13-feet or more in some areas. Meteorologists with The Weather Channel are predicting that storm surge flooding will easily reach 3-foot depths in many areas and some areas could go up to six feet or higher. The network... Read more...
Playing with Hot Wheels cars and tracks use to involve linking simple pieces of orange plastic together and hoping the cars could make it through the various loops and curves you created without flying off into the air. Hot Wheels tracks have come a long way since those old school models hit the scene, however. One of the highest tech toys to ever wear the Hot Wheels badge is the new Hot Wheels Augmoto track. Augmoto takes those classic tracks we all remember from back in the day and amps things up with some fun augmented reality tech. The Augmoto track allows the racers to control the track rather than the vehicles themselves. The track is controlled by an app that allows players to recharge... Read more...
Word surfaced late last year that the Magic Leap One AR headset would be launching in 2018. At the time, one of the key details missing about the Magic Leap One headset was exactly how much it would cost. CEO Rony Abovitz wouldn’t specifically announce a price during an interview he gave recently, but he did say that the AR headset would have pricing comparable to a "premium computer." That's far from an exact price but presumably, that means over $1,000. Abovitz also stated during the interview that the company would likely have multiple tiers of headsets to reach different buyers. If you want hard numbers for pricing and a more exact launch date than the vague "2018" date we have... Read more...
Magic Leap just announced today that its Magic Leap One Creator Edition headset will start shipping in 2018, although it stopped short of disclosing an exact date when customers will be able to purchase. The company wrote a message on its blog that says: I am so excited to share with all of you a first look at Magic Leap One, Creator Edition. We will be shipping in 2018, so stay tuned for more events, info on how to buy, the opening of our creator/developer portal, and just more cool and fun stuff. In early 2018, please also look for "Origins" - a bit of a fun backstory on how we got here and where we are going. The Magic Leap team and I look forward to co-creating the future with you. Have a... Read more...
Snap Inc has debuted a new self-serve platform called Lens Studio that will allow people, marketers, and developers to create their own augmented reality objects. Snap has combined its forces with seven marketing partners including MediaMonks, Fishermen Labs, Haus, Avatar Labs, North Kingdom, Trigger Global, and VidMob who will work to make AR for brands and agencies. However, anyone can use Lens Studio. Lens Studio is a website that designers can login to that is tied to the Snapchat ad platform. With the website, user can create, publish, and share AR characters. Snapchat says that over 3,000 lenses have been created in the last year including graphics for sponsors like Warner Bros., Bud Light,... Read more...
Lenovo and Disney have announced that they are rolling out a new Star Wars product that sounds very cool and uses augmented reality to bring parts of the Star Wars universe to life in a way we've never seen before. The new product is called Star Wars: Jedi Challenges and the system includes a Lenovo Mirage AR Headset, a sweet Lightsaber Controller, Tracking Beacon, and hour of Star Wars gameplay. Lenovo says that the Jedi Challenges system will be available this holiday season and is up for pre-order now at Best Buy and Lenovo online for $199. The system is compatible with both Android phones and iPhone devices. The system presents players with Star Wars themed augmented reality experience with... Read more...
Android is easily the largest mobile platform in the world far surpassing Windows Mobile with its scant 0.1% market share globally. Android also easily dominates iOS, which holds 14.7% market share according to research firm IDC. There are over two billion active Android devices and Google has announced that its ARCore SDK is now ready for the limelight and will bring augmented reality to the masses using existing and future Android smartphones. The SDK is available for devs to start experimenting with right now. David Burke, VP, Andorid Engineering, wrote, "We've been developing the fundamental technologies that power mobile AR over the last three years with Tango, and ARCore is built on that... Read more...
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