Items tagged with appl

It has only been a few days since the first shipments left the factory and there are already a number of hacks for the Apple TV device, from swapping out the hard drive to installing unsupported codecs. The game at Gizmodo have compiled a list of what they think are the top 5 hacks for Apple TV, complete with a video and explanations. "On the fence as to whether or not you should buy an Apple TV for your living room? Feeling a little constrained by the device's restrictions? From upping your unit's hard drive to getting it to run unsupported video codecs, these hacks will make your $299 purchase worth the splurge."... Read more...
Apple has started shipping their much anticipated wireless set top box for showing downloaded content from its iTunes store. Here, take your pick: It's going to take over the industry. They wont be able to give them away. Apple is hoping that its set-top box will be able to transform the market for internet television in much the same way that its iPod music player transformed the market for digital music. Like the iPod, Apple TV will rely on iTunes music store for downloads of films and TV shows. "Apple's offering is an end-to-end solution," said Michael Gartenberg. "ITunes is really becoming a platform for other devices." Or you can just read about it on a news service with Microsoft right... Read more...
Apple's newest advertising strategy alleges that Macs are superior to PCs, in that they'll save users money. The company claims that Mac's aren't only cheap, but that they're also good for business because they are easy to use and are not prone to viruses. Apple has also proven its value as a company, as some analysts expect its stocks to have double by 2010. Ironically, only a few years ago some experts predicted the company's failure. The recent money conscious shift in Apple's advertising strategy is not only meant to increase sales, but also to change the way that the public perceives the company. There's been a distinct sea change in the way people think about... Read more...
The rumors of an AMD based Apple PC have been going around since at least the time of the original Athlon launch, and possibly even earlier. To date that is all they are, rumors. However, with ATI being a long-time Apple supplier, and now part of AMD, anything is possible. Do keep in mind while you're reading this, that Apple has often used rumors of switching CPU to negotiate better prices with existing vendors. Isn't it about time for bulk orders of Santa Rosa? "The tale runs that Apple wants to have a second source for its CPUs, and use a company that will build "platforms" for all. Even humble Nvidia is hot in the running for making... Read more...
If you've been thinking about purchasing an Apple TV, then you might want to look at the new EVA8000 from Netgear first. Here's a snip from their product release announcement: "The Digital Entertainer HD automatically discovers HD movies, TV shows, music files, and personal photos on a home network, across multiple computers, and organizes these into a single media library displayed on a TV without the need for media server software running on the computer. Users of the innovative Digital Entertainer HD can play HD movie downloads, including those from BitTorrent's new online marketplace, as well as stream HD movies and Internet videos to their TV from Web sites such as YouTube.... Read more...
The Register is reporting that Apple's first sub-notebook in almost a decade might very well come with a flash drive: "Rumours that Apple is working on a sub-notebook computer were given weight this week when a Wall Street analyst claimed the ultra-compact MacBook will use Flash storage. American Technology Research analyst Shaw Wu wrote and told investors: "This is a new sub-notebook form factor that will use NAND Flash as primary storage. Our sources indicate that Apple would like to introduce the product in H2 2007." It won't be the first computer to do so. Sony, for example, is already shipping its Vaio UX1, a compact tablet form-factor... Read more...
Microsoft recently shipped a new version of Windows so its time for some industry analysts to map out the plan for Microsoft's eventual decline and Apple's surge back to predominance after roughly two decades in niche-ville. Interesting reading... "In 2000, Microsoft Windows was still a poor product, but it had replaced DOS on hundreds of millions of PCs, and was strong competition to the ten year old operating system that Apple was still trying to sell. When Windows 2000 shipped, Apple's efforts to sell Mac OS 9 and its delayed attempts to deliver Mac OS X similarly appeared laughably behind the times. It was Microsoft that wasn't... Read more...
Steve Jobs is discovering that in Japan at least, they like the guy on the left. A lot. Aside from the UK, Apple also re-shot the commercials for Japan. And just as any smart person would expect, Apple is facing a little bit of a backlash there as well. It's a pretty commonly accepted axiom among the advertising world that direct comparisons of products - especially when made in a disparaging way - are often looked down upon in Japan. Information Architects Ltd. (a Tokyo-based brand consultant agency) founder Oliver Reichenstein told the WSJ that "In Japan you're considered particularly dumb and obnoxious if you're caught bragging about your... Read more...
Corsair Launches Mac Memory DDR2-667 SODIMM Product Family for Apple PCs -- Memory Upgrades Available for MacBook, MacBook Pro, and Intel-based versions of iMac -- Fremont, CA (February 5, 2007) - Corsair, a worldwide leader in high performance computer products, today launched Mac Memory, their first memory DDR2-667 SODIMM products to support Apple PCs. Three products were announced today, the 1GB upgrade module, the 2GB upgrade kit (two 1GB modules) and the 3GB upgrade kit (one 1GB module and one 2GB module). The 1GB upgrade module and 2GB upgrade kit are compatible with the MacBook family, MacBook Pro family, and Intel-based versions of the iMac. The 3GB upgrade kit is compatible only with... Read more...
Now this is my kind of stuff. Earlier in the week we reported on Apple's new ads attacking Vista and the PC in general. It's Microsoft's turn to throw a few stones, and the company's leader himself has some things to say about Apple's assertions... Are you bugged by the Apple commercial where John Hodgman is the PC, and he has to undergo surgery to get Vista? I've never seen it. I don't think the over 90 percent of the [population] who use Windows PCs think of themselves as dullards, or the kind of klutzes that somebody is trying to say they are. How about the implication that you need surgery to upgrade? Well, certainly we've done a better job letting you upgrade... Read more...
You had to know this was going to happen.  CNN is reporting that Apple plans to step up their attacks on Windows Vista and the PC in general with new ads featuring recurrent "Mac-Guy" Justin Long. Has anyone ever asked that guy if he's actually a Mac user? "For nearly a year, television and Internet audiences have been seeing a familiar string of ads from Apple Inc. attacking rival Windows-based computers. With this week's release of Windows Vista, the newest jabs aren't any friendlier. In one ad, the character personifying the PC is dressed in hospital patient garb, talking about how he's set to undergo major surgery to upgrade to Vista. He then saunters off, telling the Mac... Read more...
Well this did not take long at all.  Right on the heals of Tuesday's big Apple announcement for their version of the iPhone, the BBC is now reporting that Cisco will be filling suit soon for trademark infringement.  Cisco has in fact owned the iPhone name since 2000 when it acquired the name from Infogear who had originally trademarked it in 1996. Cisco, which has owned the trademark since 2000, said it thought Apple would agree to a final document and public statement regarding the trademark. "Cisco entered into negotiations with Apple in good faith after Apple repeatedly asked permission to use Cisco's iPhone name," said Mark... Read more...
I saw the nifty iPhone rollout yesterday, and wondered: Am I the only one that doesn't think this is a phone? It's a PDA you can talk on the phone with. It's a nifty tablet PC you can talk on the phone on. It's an iPod you can call people with. But it's the phone is the add-on, not the other way around. It's twice the size of even my old non-folding brick phone. So who's going to want one? The iPhone takes aim at high-end cell phones from Motorola Inc., Nokia Oyj, Samsung Electronics Ltd. and Sony Ericsson, and dampens the prospects of RIM's Blackberry or Palm's Treo in the wider consumer market. "This (iPhone) does have the potential to shake up the competitive landscape... Read more...
Capping literally years of speculation on perhaps the most intensely followed unconfirmed product in Apple's history -- and that's saying a lot -- the iPhone has been announced today. Yeah, we said it: "iPhone," the name the entire free world had all but unanimously christened it from the time it'd been nothing more than a twinkle in Stevie J's eye (comments, Cisco?). Sweet, glorious specs of the 11.6 millimeter device (that's frickin' thin, by the way) include a 3.5-inch wide touchscreen display with multi-touch support and a proximity sensor to turn off the sensor when it's close to your face, 2 megapixel cam, 8 GB of storage, Bluetooth with EDR, WiFi that... Read more...
There's a fun article posted over at CNET today outlining what they thing are the Top 10 Apple rumors of all time.  Some light reading for you folks still recovering from the Christmas Holiday. "What do you get when you cross a notoriously tight-lipped computer company with rabidly fanatical users? A whole lot of gossip, speculation and hearsay, that's what. Thirty years of Apple Computer has seen the company rise, fall and rise again like a kind of technological Jesus Christ -- there's been plenty to talk about." What about the one about Apple switching to Intel processors?  Oh,... Read more...
DigiTimes reports that Foxconn will be handling the production of Apple's first handset which is slated to debut sometime in the first half of 2007. Although the cellphone has been a hot rumor for the last year or so, overseas component vendors are supposedly receiving orders and a BOM has obviously been created which seems to provide concrete proof that the product's launch is eminent. Should the new phone be even remotely as successful as the iPod, Apple will surely have another winner on their hands. Foxconn Electronics (the registered trade name of Hon Hai Precision Industry) will manufacture Apple's first handset with shipments... Read more...
Apple has just released the latest version of the new MacBook notebooks with complete support for Intel's latest Core 2 Duo processor. Initially only available on the MacBook Pro, the more economical MacBooks can now enjoy the benefits of Intel's latest and greatest mobile architecture. Starting as low as $1099, you can now purchase a MacBook with a Core 2 Duo processor and be able to reap all the benefits of the faster processor without having to pay the premium for the MacBook Pro. If price was the only thing keeping you on the fence in terms of buying a Core 2 Duo equipped Apple notebook, you might not be sitting on that fence much longer. The most advanced and affordable Mac notebook... Read more...
AMD Brings Next-Generation Graphics to the AppleTM Power Mac G5(R) Quad SUNNYVALE, CALIF. -- November 6, 2006 --AMD (NYSE: AMD) today announced the ATI Radeon(R) X1900 G5 Mac(R) Edition, a next-generation graphics card that combines workstation-class creative productivity and cutting-edge 3D game performance. The ATI Radeon X1900 G5 Mac Edition represents a high-performance PCI Express graphics upgrade card for the Power Mac G5 Quad and Power Mac G5 Dual. Upgrading to the ATI Radeon X1900 G5 Mac helps pro-application users maximize their creative potential with the powerful PCI Express-based Power Mac G5 Quad and Power Mac G5 Dual.  READ MORE...... Read more...
It looks like Apple just won a patent for a new speech recognition technology, and the news has spurred analysts into speculating that Jobs' and crew have a new mobile phone in the works. NEW YORK (CNNMoney.com) -- Apple Computer Inc. won a patent for a speech-recognition technology earlier this week, fueling speculation that the iPod-maker is laying the groundwork for a future "iPhone." The patent, approved Tuesday by the U.S. Trademark and Patent Office, allows Apple to assign "meanings to spoken utterances in a speech recognition system." The Apple-focused blog Mac News Network, which first reported the news, suggested that the patent,... Read more...
Maybe you saw it coming, maybe you didn't, but the music world has seen a drastic change since the birth of Apple's iPod. Five years old on monday, Apple has forever changed the way we listen to music, the way we buy music, and the way music is advertised. Apple has seen enormous growth in its company because of the iPod, and rivals have yet to release a contender that can effectively steal iPod's thunder. Of course, Microsoft is not one to stand by and watch, as they are expected to release their "Zune" music player next month. Here's hoping we see more creativity and competition in the next five years. "So far,... Read more...
Who's got the hottest hardware? That's hard to say of course, but Apple certainly causes a buzz whenever they release a product of any kind. Steve Jobs definitely makes a commanding figurehead for Apple, as iconic as Bill Gates over at Microsoft. But who's doing the heavy lifting, design-wise, over at Apple? Business Week highlights Jonathan Ive: But the headliner of the show made a decidedly less showy impression. Shambling onto the stage with a nearly shaved head and dark T-shirt, Apple Computer (AAPL ) Senior Vice-President for Industrial Design Jonathan Ive looked like grad student who had gotten lost on the way to Starbucks... Read more...
Anandtech has just posted a follow-up article to their initial preview of Apple's new Mac Pro flagship desktop / workstation. Here, Anand focuses primarily upon the Mac Pro's upgrade path as well as overall performance when running Windows XP. Although there are relatively few GPU options at this time for the system, the Mac Pro still turns in a respectable performance in the latest and greatest titles. Now if Apple would just release a Core2Duo (Conroe) equipped desktop system with NVIDIA and ATI's latest GPU's available as options, we would likely see a healthy volume of users running to jump over the fence from the bland standard" PC. The upgrade path offered by the... Read more...
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