It Was The Best Of Times, It Was The Worst Of Times - Apple TV

Apple has started shipping their much anticipated wireless set top box for showing downloaded content from its iTunes store. Here, take your pick:

It's going to take over the industry.

They wont be able to give them away.

Apple is hoping that its set-top box will be able to transform the market for internet television in much the same way that its iPod music player transformed the market for digital music. Like the iPod, Apple TV will rely on iTunes music store for downloads of films and TV shows. "Apple's offering is an end-to-end solution," said Michael Gartenberg. "ITunes is really becoming a platform for other devices."

Or you can just read about it on a news service with Microsoft right in its name, and make up your own mind. That would be thinking different.

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