Apple revs up Mac attacks on Vista

by Marco Chiappetta — Thursday, February 01, 2007, 03:40 PM EDT

You had to know this was going to happen. CNN is reporting that Apple plans to step up their attacks on Windows Vista and the PC in general with new ads featuring recurrent "Mac-Guy" Justin Long. Has anyone ever asked that guy if he's actually a Mac user?

"For nearly a year, television and Internet audiences have been seeing a familiar string of ads from Apple Inc. attacking rival Windows-based computers. With this week's release of Windows Vista, the newest jabs aren't any friendlier. In one ad, the character personifying the PC is dressed in hospital patient garb, talking about how he's set to undergo major surgery to upgrade to Vista. He then saunters off, telling the Mac character that if he doesn't come back, Mac can have his peripherals."

And after all the dust settles, and both companies are done spending millions and millions of dollars in an attempt to convince the masses their product is better than the competition's, Macs will still account for a miniscule sliver of the market, and Windows will be the dominant OS worldwide.

Tags: Apple, Vista, ATT, App, Mac, attack, pple, AC, appl, AP, K

Marco Chiappetta

Marco's interest in computing and technology dates all the way back to his early childhood. Even before being exposed to the Commodore P.E.T. and later the Commodore 64 in the early ‘80s, he was interested in electricity and electronics, and he still has the modded AFX cars and shop-worn soldering irons to prove it. Once he got his hands on his own Commodore 64, however, computing became Marco's passion. Throughout his academic and professional lives, Marco has worked with virtually every major platform from the TRS-80 and Amiga, to today's high end, multi-core servers. Over the years, he has worked in many fields related to technology and computing, including system design, assembly and sales, professional quality assurance testing, and technical writing. In addition to being the Managing Editor here at HotHardware for close to 15 years, Marco is also a freelance writer whose work has been published in a number of PC and technology related print publications and he is a regular fixture on HotHardware’s own Two and a Half Geeks webcast. - Contact: marco(at)hothardware(dot)com