Our Summary and Conclusion
Performance Summary: The new GeForce GTX 760 performed well throughout our entire battery of tests, especially considering its relatively mainstream price point. As its model number suggests, the GeForce GTX 760 offers better overall performance than the GeForce GTX 660 / 660 Ti it is supplanting in NVIDIA’s product stack, though it can’t keep pace with the more powerful GeForce GTX 770. Versus AMD’s current offerings, the GeForce GTX 760 clearly outperforms the Radeon HD 7870 GHz Edition and it can easily hang with and occasionally outperform the Radeon HD 7950 Boost.
According to NVIDIA, the GeForce GTX 760 will be the last update to their desktop graphics card line-up for a while. We suspect new products may hit for the holidays or in the CES 2014 time frame, but for now and through the fall, NVIDIA’s graphics card line-up looks like this:
The GeForce GTX 660 Ti will be going away in favor of the GTX 760, though the lower-end GeForce GTX 600 series cards will remain.
With an expected starting price point of $249, the GeForce GTX 760 targets the “sweet spot” of the PC graphics market and it does so quite well. At that price, the GeForce GTX 760 is more affordable than the GTX 660 Ti and the Radeon HD 7950, though AMD is offering some excellent games as part of their “Never Settle Reloaded” bundle that sweeten the deal. With that said, NVIDIA has still raised the bar in terms of performance per dollar, which is what we think most gamers consider when upgrading or purchasing a new graphics card. It doesn’t’ feature any whiz-bang new technology and leverages last year’s flagship GPU, but the GeForce GTX 760’s represents a good value for gamers looking for the best bang for their buck.