Items tagged with project helix
Microsoft has quietly added an "Xbox Handheld" logo to its official game store pages, sparking intense speculation about the company’s hardware roadmap.
Eagle-eyed fans noted the new badge on the landing pages for major upcoming and...
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Microsoft’s Xbox gaming division is being transformed under the leadership of new CEO Asha Sharma. The company is rethinking all aspects of its business as it attempts to reinvigorate the Xbox brand in preparation for the launch of its...
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Just days after Microsoft unveiled an exciting slate of games and celebrated the 25th anniversary of Xbox, the gaming division’s CEO, Asha Sharma, addressed its next-generation console. In an interview with Fortune, Sharma discussed the...
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Asha Sharma, executive vice president and chief executive officer of Xbox, has gone on record saying that yes indeed, "memory costs will impact pricing" of Microsoft's next-generation game console. Not maybe, not might, but will. Not that...
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In a statement originally made to GameSpot, Xbox Chief Content Officer Matt Booty has confirmed that Project Helix is a direct collaboration between Xbox's hardware and software teams, stating that "We're there every step of the way as...
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In yet another sign that Microsoft is going all-in with its renewed focus on Xbox and the brand's transformation back to its console roots, the controversial 'This is an Xbox' marketing campaign is being scrubbed from its website. It...
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It's been a wild, news-packed week so far, with lots of announcements coming out of the 2026 Game Developers Conference (GDC). Besides NVIDIA's news yesterday and Intel's new CPUs today, Microsoft's new Xbox CEO, Asha Sharma, officially...
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Microsoft’s Xbox gaming division has been in a bit of freefall as of late, with its longtime CEO Phil Spencer departing the company alongside heir apparent Sarah Bond. New CEO Asha Sharma is quickly trying to steady the ship, having unveiled the gaming brand's upcoming console last week...
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Xbox has been in tumultuous times as of late. Within a week of the retirement of Phil Spencer, and passing of the torch to former Windows AI head Asha Sharma, Microsoft announced its new Project Helix console. As we've covered previously...
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Microsoft's new CEO of Gaming and head of Xbox, Asha Sharma, shared the first concrete details about the company's next-generation game console, essentially confirming reports that it will be a hybrid system of sorts, focusing on both...
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