Items tagged with googl

Google is the the most powerful brand name in the world according to survey firm Millward Brown, with an estimated value of $86 billion. Google is one of those companies whose name becomes synonymous with the product or service it provides, and even becomes a verb. If you don't believe me, just Google it. Google beat General Electric to the top spot, with the NBC Universal owner's brand value estimated at $71.4.The next most valuable brands are Microsoft at $70.89m, Coca-Cola at $58.2m and China Mobile at $57.2m, according to Millward Brown."Google's rank has been driven by fantastic financial performance and equity value," said Peter Walshe, the global account director at Millward Brown.The... Read more...
How about that?  Microsoft gave Yahoo! a hard deadline, and Yahoo! fires back, outsourcing Search Ads to Google.  Granted, it's a limited trial.The test will last up to two weeks and involve no more than 3% of Yahoo's Web search queries, the Sunnyvale, Calif., Internet company said. It is designed for Google and Yahoo to evaluate the revenue potential of a broader search ad sales outsourcing arrangement, according to people familiar with the matter. They have been discussing such an arrangement as part of Yahoo's pursuit of alternatives to Microsoft's unsolicited acquisition offer. Yahoo views the latest test partly as a way to demonstrate its belief that it is worth more than Microsoft... Read more...
Here's a way to peruse the globe while getting regional updates.New York Times "placemarks" will appear on maps where there's relevant news, and showing the New York Times layer in the software will show a window with a month's worth of headlines, Google's LatLong blog said.Google spokeswoman Kate Hurowitz said the company is open to partnerships with other media outlets and that extending such a feature to Google Maps--a much more widely used service than the Google Earth software--"would be a logical progression," though the company has nothing to announce right now. Google's interest in extending this to Google Maps is not only natural, it's a lot more exciting.  Naturally if you want... Read more...
What's one of the biggest nits with Google Docs? For many, it's the same thing that also allows collaboration and access to files anywhere: the online nature of it. That's going to start disappearing soon, however.Here's why I'm excited about this development. My migration from the desktop to 'the cloud' started with my Gmail account. I could access my mail from anywhere, search it all in one place, and never need to migrate to a new account. It was great. Then I started using Google Calendar to organize my schedule all in one place.So now I find myself with this drive to make my desktop as sparse as possible, both in data and software. I want to move it all into the cloud. There are still times... Read more...
Comscore measures paid clicks for US users of all the major search engines. Google has recently been on a fairly big slide in paid clicks. Google investors were hoping to see some improvement in January's 0 percent increase in year-over-year performance. The good news? Paid clicks were up 3% in February. The bad news? There were 3% more days in February this year.Google had 515mm US paid clicks in February, which is up only 3% year over year. At first glance, this appears to be a slight--slight--improvement from the horrific January report, which was flat y/y at 532mm clicks. However, Comscore did not adjust for the Leap Year (29 days vs 28), so this likely accounted for the entire increase.*... Read more...
Google has cleared the final hurdle, the OK of anti-trust regulators in the EU, and will take over DoubleClick. DoubleClick is well-positioned to help Google consolidate its position in Internet marketing, advertising, and tracking customer surfing habits; and they specialize in multimedia ads that could possibly draw advertising revenue away from television. So the good news at DoubleClick is you're soon to be part of the most successful search company ever. For a lot of people, the bad news will be: you're fired. Besides opening up new opportunities, Google's takeover of DoubleClick will create more challenges for a management team already grappling with concerns about how the slowing... Read more...
Google's Street View has been at the center of privacy concerns, so this is just the latest story in that chain ... but why would guards let them onto a base in the first place?A person familiar with the matter at Fort Sam Houston said a base official twice granted Google access, but only after he was assured that Google would not videotape or photograph the historic base, which serves as a medical-training and support post. The official had believed an online map would be useful to guide visitors. "Unfortunately, Google didn't follow the rules," said the person, who requested anonymity because he was not authorized to discuss the situation. Google spokesman Larry Yu said the driver in question... Read more...
Google Calendar is great, but wouldn't it be great if you could sync your Google Calendar events with your Outlook calendar at work? Well, maybe not, it might give an idea of just how busy your life really is.I've suffered major headaches trying to sync all my calendars. I used the Microsoft Outlook calendar on my desktop computer at home, but since I wanted to be able to access my schedule from anywhere, I also kept a copy of it on Google Calendar. When I traveled, I'd import my Google Calendar data into my laptop's Outlook calendar so I could access it offline. This was not only annoying to maintain, but also quite error-prone. If I made updates on any of the copies of my calendar, I had to... Read more...
A new twist on search by Google, though one that Yahoo! already has, at least to some extent, is secondary search boxes within search results.Google has started offering search boxes within their search results. In the example above, a search box is offered for Amazon. The new service seems to be restricted to larger sites with a slant towards retails sites. Borders, BestBuy and OfficeMax offer the secondary box, as does a search for Wikipedia and The NY Times. On the surface it would appear to be yet another dilution of Google’s famed simple interface, the very interface that helped put Google where it is today. And yet, some my find it useful.It's a quick way to search within a site, but aside... Read more...
You might find this unusual, and think it useless, but for those without the lifeline of a phone number, this is a boon.Since the acquisition of Grand Central last year, Google has been participating in periodic Project Homeless Connect events in which it has been providing the homeless with free phone numbers and voicemail accounts that they can access from any phone. More than 4,000 phone numbers and voicemail accounts have been distributed this way, Craig Walker, a senior product manager of voice products for Google, told the San Francisco Chronicle.On Wednesday, Google announced that it would expand Grand Central's project and partner directly with homeless shelters that will now be able... Read more...
We recently reported that Google offered Yahoo unspecified aid to fight off a potential hostile takeover from Microsoft.  What we didn't know was the reasoning behind that, but we were able to speculate.  Now we're getting answers straight from Google co-founder Sergey Brin:"The Internet has evolved from open standards, having a diversity of companies," Brin told The Associated Press after the event. "And when you start to have companies that control the operating system, control the browsers, they really tie up the top Web sites, and can be used to manipulate stuff in various ways. I think that's unnerving."Microsoft has a lot riding on their various software products, especially Office. ... Read more...
Google's unofficial motto is "don't be evil." It's an ambiguous, almost loopy thing to say. But when you get on that high horse, people expect you to ride it. Users have interpreted the motto all sorts of ways, and in the Internet world it's come to be mean: don't be like a real live business and assault me with advertising. But Google is a real live business, and it's striving to make money any way it can. Now they've decided to end the practice that made them the industry leader in websearch in the first place: instead of a chaste, text-only format, they're going to put video advertising on the results pages of their searches.  At first, users will barely notice the change because the... Read more...
There's a big dust-up today over the latest Google Toolbar beta. However, it's not like the "feature" was a secret. More on this later.According to reports at DigitalPoint forums, the latest beta release of Google Toolbar hijacks 404 pages as shown in the image above.It’s not clear from the reports as to whether this occurs only when no customized 404 page is available on a specific site, or with every 404 page. I also can’t test the theory, least the only beta version of Google Toolbar I could find was for Internet Explorer.A little research by the writer would have shown this "feature" was unveiled in a Google post in December - and it only affects non-customized 404 pages.  A big bruhaha... Read more...
IDC reports that Internet advertising revenue grew by 27%  in 2007 from the same period the previous year, totaling a whopping  $25.5 billion overall. One interesting tidbit in the report is that Google's net market share in the United States declined  0.5 percentage points, the first decline in two years for teh industry leader. You can parse out the likely market share that the merger of Microsoft and Yahoo would enjoy if the unsolicited buyout offer by Microsoft is accepted. It's big, but still just a respectable number two:"If a merger between Microsoft's new media business and Yahoo! would come to pass, the combined entity would have a net U.S. advertising market share of... Read more...
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