Whoopee! PS3 to Get Dynamic In-Game Ads
Hot on the heels of a study released by Microsoft subsidiary and in-game advertising firm Massive, Inc. which indicated that in-game ads "enhanced the realism of the game," comes the news from Sony that it is opening its gaming platform to in-game ads from outside companies.
In-game ads firm IGA Worldwide has secured a multi-year deal with Electronic Arts to provide advertising for its sports and racing titles.
The two year deal will cover EA Sports franchises Madden NFL, NBA Live, NASCAR and the NHL series, as well as racers Need for Speed and Burnout.
"We are thrilled at this opportunity to expand our strong relationship with EA and are pleased to have been selected to support EA and Sony on this new venture," commented Justin Townsend, CEO of IGA Worldwide.
While Massive had its own survey, we would like our readers to chime in: do you like in-game ads and do you agree they add "realism?" Or is it simply a way to line the pockets of corporations with more of our hard-earned cash, despite the fact that games usually cost an arm and a leg already?
