Items tagged with Activision

A report from videogame industry analyst Michael Pachter indicates that EA is investigating new revenue streams, particularly digital revenues that might entice players to buy into an extended game demo and follow up with a full game purchase once the title was available. That's the noninflammatory version of this story's lede; the inflammatory version is that EA wants to charge users $10-$15 for traditional downloadable game demos. EA has clarified that this is not in the cards; EA's Jeff Brown told Kotaku that "EA SPORTS, EA Games and EA Play are each experimenting with download strategies that deliver fresh game content in formats players want to experience...None of the proposals call for... Read more...
Last weekend, Activision CEO Bobby Kotick gave details on what he believes represents the future of gaming—and managed to become the poster child for unhappy workplaces. We'll talk gaming first. Current-generation consoles like the PS3, XBox 360, and Wii have been very kind to Activision and its lucrative Guitar Hero franchise, but Kotick doesn't seem inclined to pay much attention to them over the next couple years. Rather than picking one console to support above the other two, Kotick plans to develop games that bypass consoles altogether and are playable on TV media hubs or equivalent technologies. This could broaden the spectrum of gamers, and bring others into the fold, but it's a rather... Read more...
For the longest time, we've felt that Sony's baseline $399 price tag on its PlayStation 3 console was simply too high. Nintendo's Wii is just $299, and Microsoft's Xbox 360 can be had easily for $199. Aside from Blu-ray playback, what does the console really offer to persuade gamers to purchase it over the other, cheaper options?Obviously, we aren't the only ones wondering why a PS3 price drop wasn't announced recently at E3, with major game developer Activision even wondering if it will continue to support the console in the near future. Specifically, Activision Blizzard Chief Executive Bobby Kotick stated that it may end up dropping support for Sony's console due to high development costs and... Read more...
File this one under "news of the weird." In a completely strange and unexpected twist of events, Activision has filed a lawsuit that could prevent a Jack Black-based video game from becoming a reality. The aforementioned company sued game developer Double Fine Productions this past week in order to halt the impending release of "Brutal Legand" by Electronic Arts. The suit was filed in Santa Monica, California, and it alleges that Double Fine failed to deliver the game "on time." Furthermore, it claims that the outfit then offered the completed (albeit late) game to EA instead. Failing to meet a deadline is one thing, but offering up the work to a rival firm is just downright crazy. (If true,... Read more...
The game industry often relies on sequels as opposed to new ideas to bring in big profits. With a game like Guitar Hero, however, there’s not a whole lot you can do except add new songs to the playlist or offer a band sequel such as the Van Halen edition. Even though these new additions are great because the game concept sells well in general and because people have a certain liking to specific bands, Guitar Hero hasn’t seen a lot of new innovations. At least it hasn’t until now. Activision has officially announced that Guitar Hero 5 will be coming to the Xbox, PS2 and PS3, and Wii this fall. This latest version of Guitar Hero will offer some thrilling new features that set it apart from the... Read more...
Surprising to get news this huge on a Sunday, but here we are.  Activision and Blizzard are very successful on their own, and today they announced they would merge to form a company with a rather long name -- Activision Blizzard -- as well as a firm with large aspirations.Activision and Blizzard have said they will form "the world's most profitable games business" in a deal worth $18.8bn (£9.15bn).US-based Activision also makes hit console games such as the Tony Hawk series and Guitar Hero.Nine million people pay a monthly subscription to play World of Warcraft.Vivendi will be the largest single shareholder in the merged company.  With the new company's expanded resources, can... Read more...
In many ways, the video game business is a zero-sum game. The amount of time that gamers can spend going virtual places and killing imaginary things is huge, but it is limited. So video game producers always keep one eye on the competition and one on the market. Electronic Arts is the largest independent video game maker in the world, but they forgot to look over their shoulder for Activision, which raced past them to become the largest game developer, at least in North America. BusinessWeek talked to CEO Robert Kotick about how Activision did it. It's been a remarkable ride for Activision, which was the first independent video game producer, making games for the Atari system back... Read more...
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