AMD Radeon HD 6970M Review w/ Eurocom

Update, February 3, 2011 – This article has sparked some discussion between HotHardware and a few of the companies involved, whether directly or indirectly. NVIDIA has taken issue with the comparisons made in the article and voiced concerns regarding Eurocom’s current price structure as it relates to their GPU configurations and to competing notebook offerings. So, we’re posting this update to make some clarifications.
As for the performance comparisons--which pit AMD’s current top-of-the-line mobile GPU against NVIDIA’s third-best performing GPU--it is exceedingly rare to have the opportunity to test a single notebook platform with multiple GPUs. In the vast majority of circumstances, different notebooks are used to test different GPUs, and it’s rare that the different notebooks have the same specifications. It’s also uncommon to have the notebooks in-house at the same time, outfitted with the same software and drivers, etc. Presented with the opportunity to test a single notebook with multiple GPUs, plain and simple, we jumped at the chance. We clearly state that NVIDIA has two higher-end mobile GPUs currently available (the GTX 480 and GTX 485) and know HotHardware readers are smart enough to understand that a GTX 480 or GTX 485 will likely perform better than the GTX 470.
NVIDIA also voiced some concerns regarding Eurocom’s current pricing. If you price out similarly configured Eurocom Panther 2.0 machines with Radeon HD 6970s, GTX 470s, or GTX 485s, the Radeon-equipped machine will be the least expensive (at least currently) option. Where NVIDIA takes issue, though, is that Eurocom’s GeForce-equipped configurations are significantly more expensive than some competing offerings built around a similar chassis, to the tune of hundreds of dollars. For example, the Eurocom Panther 2.0 with GTX 470 SLI comes in around $4,811, whereas a Sager machine built around a similar chassis with the same CPU, memory and drive configuration comes in at $3,849. Similar price differences were noted between machines from Origin, AVA Direct, and some others. Unfortunately, no price comparisons can be made between Eurocom’s Radeon HD 6970 CrossFire-equipped configurations because it is currently the only company to offer the setup. Origin PC, however, offers the option for a single 1GB Radeon HD 6970, and the price difference between it and the identical machine with a GTX 470 is only $22 in the GeForce’s favor. Just for reference, moving to a GTX 480 at Origin PC’s site adds $275 to the price, over and above the price of the GTX 470. And the GTX 485 adds $235. (Yes, the 485 is currently less expensive than the 480 at Origin)
We got on the line with representatives from Eurocom to discuss their current pricing structure and were told that the additional engineering and qualification done on their machines, the additional features, and the additional costs involved with supporting more configurations results in higher prices. While others sell notebooks based on Clevo’s X7200 chassis, the additional engineering done by Eurocom and their partners currently makes Eurocom’s product unique in the market. The Panther 2 offers a more capable cooling solution, support for up to 4 drives (others support 3), embedded HDMI input, and component level changes that reportedly enhance stability and longevity. Eurocom has also done work to customize various BIOS and firmwares and offers support for XP, Linux, and Win7 whereas some others do not support as many OSes.
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