Reinventing BlackBerry: BlackBerry Z10 Review
Is the BlackBerry Z10 a good smartphone? In short, yes. Should you buy one? That depends. If you’re a loyal BlackBerry user who has been waiting a long time for a new handset, the Z10 is a great step in the right direction. In addition, customers who place a high value on both personal and corporate security will likely appreciate the Z10’s security features. However, if you have already made the switch to Android, iOS, or Windows Phone, there may not be enough compelling features on the Z10 to entice you to switch platforms. In addition, although the BlackBerry World store is growing, it still lags behind the other more established platforms from Apple and Google.
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Once we overcame the learning curve associated with picking up a new OS, we were very comfortable with the Z10. Performance was responsive and nimble. We also appreciate the fact that BlackBerry lets heavy users swap batteries if necessary. All in all, the Z10 is a good phone that delivers some of BlackBerry’s most-loved functionality in a modern package but unfortunately the Z10 doesn’t offer anything that really knocks our socks off in terms of features, function, or performance.
The BlackBerry Z10 has been a long time coming. The company has had many ups and downs through the years and there’s a lot riding on the Z10. Over the past year, BlackBerry, formerly Research in Motion, has made some big changes. Some of those changes have helped the company return to profitability in its most recent quarter. Still, the company has a long road ahead with the Z10 and other BB10 handsets it if wants to remain a viable competitor in the smartphone market. The Z10 feels like a good start at least.
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