Items tagged with Magic Leap
There have been lots of ups and down over at Magic Leap, a company that jumped onto the primetime stage a few years ago with an outrageous augmented reality demo that featured over-the-top weapons, killer robots, and tanks blasting through an office complex. As it turns out, that demo was too good to be true. Since that time, the company has gone on to release its first-generation Magic Leap 1 AR headset and controller, and has embarked on a journey to satiate the needs of both consumer and enterprise markets. Now, we're learning that the company is once again finding itself in troubled waters. In a blog post entitled "Charting a New Course", CEO Rony Abovitz announced that the company...
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Palmer Luckey is the founder of the company that created the Oculus Rift VR headset, so he is a bit biased when it comes to VR hardware. On his blog, Luckey penned a new post titled "Magic Leap is a Tragic Heap," and he goes on to say that he carefully chose the title. Luckey writes that the Magic Leap headset is a "tragedy in the classical sense" and then notes that the device is a flashy hype vehicle that no one can use in any meaningful way. Luckey seems to be most angry because the hype surrounding the Magic Leap headset "monopolized" funding in the AR investment community, yet the headset fails to deliver on "almost any" of the promises it made to raise that funding. There are some...
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We might be seeing a Magic Leap One launch before the day is over, or if not, perhaps by the end of the week. Magic Leap founder Rony Abovitz has taken to Twitter with a series of tweets suggesting a launch is imminent, including more than one reference to a rocket ship. He also recent said that "Day 1" is coming soon. "I want to thank the whole Magic Leap for the endless hours everyone is putting in in [sic] this last phase before we ship," Abovitz stated a couple of weeks ago. He followed that up by saying, "And for everyone following us, we know we have to earn our place in this world. Our Day 1 is coming soon, and we are going to share with you what we have built, we will listen, we will...
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Magic Leap has kept a tight lid on its augmented reality headset, the One, though it still plans on shipping the product to consumers later this year. In the meantime, it has begun sending out units to developers. In keeping with its veil of secrecy, Magic Leap is said to be requiring that developers lock the headset in a safe when not in use. That is not a request or a suggestion, but something developers actually have to agree to. It is a bit of a weird request, though perhaps not all that surprising given how secretive Magic Leap has been since the beginning. After all this time, and as we head towards a consumer launch, we still do not know a whole lot about the One headset, at least in terms...
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Word surfaced late last year that the Magic Leap One AR headset would be launching in 2018. At the time, one of the key details missing about the Magic Leap One headset was exactly how much it would cost. CEO Rony Abovitz wouldn’t specifically announce a price during an interview he gave recently, but he did say that the AR headset would have pricing comparable to a "premium computer." That's far from an exact price but presumably, that means over $1,000. Abovitz also stated during the interview that the company would likely have multiple tiers of headsets to reach different buyers. If you want hard numbers for pricing and a more exact launch date than the vague "2018" date we have...
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Magic Leap just announced today that its Magic Leap One Creator Edition headset will start shipping in 2018, although it stopped short of disclosing an exact date when customers will be able to purchase. The company wrote a message on its blog that says: I am so excited to share with all of you a first look at Magic Leap One, Creator Edition. We will be shipping in 2018, so stay tuned for more events, info on how to buy, the opening of our creator/developer portal, and just more cool and fun stuff. In early 2018, please also look for "Origins" - a bit of a fun backstory on how we got here and where we are going. The Magic Leap team and I look forward to co-creating the future with you. Have a...
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The “leaked” photo of Magic Leap’s prototype “PEQ0” may just be all smoke and mirrors. Magic Leap CEO Rony Abovitz claims that the leaked photo is of a test rig they use in their office, not its rumored AR product. Abovitz tweeted that the photo demonstrated a “R&D test rig where we collect room/space data for our machine vision/machine learning work.” He noted that the rig is intended to help developers better understand lighting, texture, and surfaces. Abovitz insisted that the actual AR glasses and accompanying machinery are much sleeker than the “leaked” photo. No photos have been released by Magic Leap to corroborate this claim. The only images the public has seen are the illustrations...
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Magic Leap’s mythical mixed reality hardware was just recently spotted in a leaked photo. The photo comes just a week before an important board meeting that could make or break the mysterious company’s future. First off, who is Magic Leap? The Florida-based company is purportedly developing head-mounted augmented reality (AR) retinal displays. It is unclear exactly how Magic Leap plans to make its mark in an ever-growing VR and AR market, but one researcher who studied the company’s patent suggested that Magic Leap is utilizing stacked silicon waveguides. The company unfortunately released several video clips that proved to be fake and offered little insight into its technology. Image, credit:...
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We reported late this week that Magic Leap's seriously impressive augmented reality teaser posted earlier this year was completely faked, which didn't strike too much people as a surprise. Even so, the company led people to believe that it was a genuine demo, when in fact 100 percent of it was created by a special effects firm. Screen capture of Magic Leap 'demo' Despite this revelation, Magic Leap's CEO Rony Abovitz is ignoring the debacle to focus on the future. In a new post on Magic Leap's website, Abovitz says that his company completed its first "product equivalent" headset, which means that a consumer-ready version can now be built. Further, he says that there's a lot of validation and...
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Right around nine months ago, augmented reality (AR) company Magic Leap released a one and a half minute video clip titled, "Just Another Day in the Office at Magic Leap." The company wanted to showcase what was possible with a mixed reality headset it's been working on, and admittedly the video was a pretty awesome demonstration except for one little thing—it was fake. We had our doubts it was real, noting at the time that "the demo looks a little too good be the real deal," and we were right, unfortunately. This is one of those cases where we would have been delighted to be wrong. The video, in case you missed it the first time around, features a player who has his work environment transformed...
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Augmented Reality seems to be all the rage these days. Last week at GTC 2015, we saw some rather interesting augmented/virtual reality demos from Google and some of its software development partners. Using the Project Tango Developmental Tablet, demos were shown of Zombie Gunship Reality and an in-door navigation app that directs you to your destination via on screen arrows. But perhaps the most amazing use of augmented reality that we’ve seen yet — at least with regards to gaming — comes from Magic Leap, a company that has received half a billion in venture capital funding from Google and a number of other backers. Magic Leap apologized for not making an appearance at the Technology, Entertainment,...
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A lot of interest is being shown in a startup company called Magic Leap. The company is working on augmented reality glasses that will be able to create digital objects that appear to exist in the real world around the user. It is a device that Google is interested enough in that it is leading a $542 million funding round for the startup company. "We are looking forward to Magic Leap's next stage of growth, and to seeing how it will shape the future of visual computing,” said Android and Chrome leader Sundar Pichai, who will join Magic Leap’s board of directors. Magic Leap’s eyeglasses-like device focuses on augmented reality, which is a live feed of graphics and information...
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