Google Leap Of Faith, Invests $542 Million In Visual Display Augmented Reality Company Magic Leap

A lot of interest is being shown in a startup company called Magic Leap. The company is working on augmented reality glasses that will be able to create digital objects that appear to exist in the real world around the user. It is a device that Google is interested enough in that it is leading a $542 million funding round for the startup company.

"We are looking forward to Magic Leap's next stage of growth, and to seeing how it will shape the future of visual computing,” said Android and Chrome leader Sundar Pichai, who will join Magic Leap’s board of directors.

Magic Leap’s eyeglasses-like device focuses on augmented reality, which is a live feed of graphics and information superimposed on a real-world environment. While most virtual reality devices, such as the Oculus Rift, involve two distinct images shown separately, Magic Leap's device will allegedly project an image right into the wearer's eyes that will make 3D objects appear to be part of the real world. It is a concept that could work with Google Glass, which could be the reason why Google has taken an interest in it.


Image Source: Magic Leap

But aside from Google, there were other companies that participated in the funding rounds for Magic Leap that includes Qualcomm, Legendary Entertainment, and Vulcan Capital. Magic Leap will use the new funds to ramp up hiring, accelerate product development, commercialize the device, and expand its content ecosystem.

"We are excited and honored to have such an extraordinary group of investors to help us bring our vision and products to the world," said Magic Leap CEO and founder Rony Abovitz. "Magic Leap is going beyond the current perception of mobile computing, augmented reality, and virtual reality. We are transcending all three, and will revolutionize the way people communicate, purchase, learn, share and play."

No further information was provided about Magic Leap's device or when it might be available for purchase. 

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