Items tagged with MacBook-Air
Apple has had a busy 2018 having recently debuted the refreshed MacBook Air and Mac mini desktop computer in late October as well as new MacBook Pros over the summer. Along with any new Apple laptop or desktop computer launch always comes new accessories for fans to enjoy. One such accessory is the Blackmagic eGPU Pro that features the Radeon RX Vega 56 GPU inside. This device is meant to give much more graphics processing power to any Mac with a Thunderbolt 3 port. While the manufacturer of the Blackmagic eGPU Pro has made no comment on delaying the device, Apple's webpage for the device has been updated and reflects a delay in shipping until December. No additional details on why the device...
Read more...
Apple is set to launch a new and lower-priced version of the 13-inch MacBook Air in the coming months says notoriously accurate analyst Ming-Chi Kuo of KGI Securities. Kuo penned a pair of notes to investors recently that talked about a new MacBook Air notebook that will be enticing to the budget-minded Apple faithful and education sectors alike. Kuo says that the new machine will launch in Q2 2018 and he predicts that the new, cheaper Mac will push overall sales for MacBooks up 10 to 15% this year. Currently, the cheapest 13-inch MacBook sells for $999. While Kuo has details on when the new machine might launch, however, what he doesn't have detail on is what sort of hardware the cheaper machine...
Read more...
Swedish hacker Emil Kvarnhammar is reporting that an unpublished OS X API — he dubs it a "backdoor" — can be used by nefarious types to gain root access through local users without Administrator status on Mac computers that have not yet been migrated to the 10.10.3 iteration of OS X, which was released just two days ago. "The admin framework in Apple OS X contains a hidden backdoor API to root privileges [that] can be exploited to escalate privileges to root from any user account in the system," Kvarnhammar says in an advisory. "The intention was probably to serve the System Preferences app and systemsetup command-line tool, but any user process can use the same functionality. This is a local...
Read more...
Never take a broken product from a stranger, even that stranger appears to be an employee in a kiosk at your local mall. Shoppers who fell for a prank intended to promote the Lenovo's Yoga 3 laptop (our full review) learned that lesson the hard way when a fake employee 'accidentally' breaks what appears to be a MacBook Air to show that it doesn't bend like the Yoga 3, and then takes off running. It's a hidden video camera campaign created in partnership with agency DigitasLBI, UCB Comedy, and online comedy network Above Average. The goal is to introduce the Lenovo brand and Yoga 3 laptop to a Millennial audience that might not be as receptive to traditional advertising. In the video, UCB members...
Read more...
I've been pretty critical of Microsoft's advertising campaigns, including the ones featuring Jerry Seinfeld and Bill Gates several years ago. They lacked the wit and amusement of Apple's "Mac vs PC" ads at the time, and more importantly, they didn't convey a clear message like Apple did, even if that message was blatantly misguided. However, I'm not so disapproving of Microsoft's newest Surface Pro 3 ad that's running this holiday season, despite the criticism it's receiving. You may have seen it on television already, and if not, check out the 30-second spot below. In it, Microsoft compares the merits of the Surface Pro 3 to that of a MacBook Pro while changing the words to Winter Wonderland....
Read more...
As expected, Apple unloaded a slew of announcements at its WWDC today, including an update of the venerable Mac OS X, a couple of refreshed MacBook Air notebooks with Intel Haswell processors inside, and a totally redesigned Mac Pro. In OS X Mavericks, Apple is eschewing the big cat-themed naming scheme while adding some new features. First, there’s Finder tabs, so when you have multiple Finder windows open, you can just group them together into one windows with multiple tabs; additionally, you can drag items between tabs, which is a nice touch. Another nifty new Finder-related feature is the ability to add tags to a document when you save it, which makes for much easier searching. The...
Read more...
