Items tagged with hasbro

What do you do when you have a massively successful game franchise on your hands? You monetize it with offline products, of course! Epic Games needs no such lesson in these things. It's already teamed up with Hasbro to bring Fortnite to the Monopoly board, and coms next summer, the first of several Nerf blasters built after in-game counterparts will be available. Hasbro provided an early look at the upcoming Fortnite AR-L Blaster. It's a colorful contraption, just like the one in the game, except now Fortnite fans will be able to physically touch it. The upcoming blaster features rapid-fire motorized blasting and flip-up sights so players can "focus their aim as they eliminate opponents and attempt... Read more...
Epic Games struck gold with Fortnite, the incredibly popular battle royale shooter. Despite being a free-to-download title, Epic Game is raking in barrels of cash through in-game purchases. To keep the influx of cash flowing at a steady rate, Epic Games has teamed up with Hasbro to offer Fortnite-themed Nerf Blasters and a Monopoly board game. A Fortnite-themed Monopoly game feels like a natural extension, given that the goal of Monopoly is to ruin your opponents—usually family and friends—and be the last person standing. Only in Monopoly, we're talking about financial ruin, and over a much longer period of time per game (if playing by standard rules, that is). Thrilled to show you... Read more...
It's all fun and games until someone takes a NERF dart to the eye. Any survivor of a NERF war will tell you that NERF foam dart and ball spewing weapons can be a blast. Hasbro and Blizzard Entertainment have teamed up to taunt gamers with a new NERF shooter that fans of the Overwatch game franchise will likely lust after. The weapon is called the NERF Rival Overwatch Reaper Wight Edition Blaster. NERF calls this thing a blaster, indicating it’s a pistol form factor but it's based on the looks of Reaper's shotgun from the game. The design of the weapon is true to the game and isn't made to shoot those NERF darts, but to shoot newer NERF Rival ball-style rounds. The blaster can hurl those... Read more...
Chillax: you can now use “selfie” to score points in Scrabble. A new version of The Official SCRABBLE Player’s Dictionary adds about 5,000 new words, including many tech-related terms. Expect to see “hashtag,” “texter,” and even “geocache,” in your Scrabble games. Of course, there are plenty of non-tech new words that are getting attention. “Mojito,” anyone? Sick of hearing the word "selfie?" Would nine scrabble points change your mind? No? Publicizing some of the more interesting definitions is a hallmark of Merriam-Webster’s PR strategy, so it’s not surprising to see The Official SCRABBLE Player’s Dictionary... Read more...
While many of us are pretending to be mature, composed, and diffident instead of childishly gleeful about the impending release of Angry Birds Star Wars II on September 19th, there’s even more reason to get excited: Rovio will be releasing the game on consoles, so you can enjoy your Star Wars prequel adventures on the big screen as well as on mobile devices. A YouTube video posted by RovioMobile shows that Angry Birds Star Wars II will be available for the Xbox 360, Playstation 3, PlayStation Vita, Nintendo Wii and Wii U, and Nintendo 3DS. They’ll all be out on October 29th in the U.S. and globally on November 1st. Angry Birds Star Wars II appears to be something of a big step for... Read more...
Optimus Prime and the rest of the Transfomers crew might be the victim of identity theft, in a matter of speaking. Hasbro has filed a lawsuit against Asus alleging the company's Transformer Prime tablet is a clear violation of trademarks related to Hasbro's Transfomers brand, which has been revitalized in recent recent years through several big screen flicks. "Hasbro continues to aggressively protect its brands and products and the specific actions we are taking today against Asus underscores yet again Hasbro’s willingness to pursue companies who misappropriate our intellectual property for their own financial gain," Hasbro said in a email to paidContent. The lawsuit was filed in a federal... Read more...
You know 3D's taking off when something like this happens. Hasbro is a company more commonly seen in the toy lanes at your local shopping mart, but they're jumping on the 3D bandwagon as well. They've just launched the My3D, a 360-degree handheld viewer for iPhone and iPod touch. It's a lot like those viewers you used to used as a kid, and it provides "3D" to devices without 3D screens. Apple hasn't placed an actual 3D display on their iDevices, but with a little help from the viewer and some specialized content, a 3D effect can still be had. But here's the real question: will people seriously carry around a My3D goggle set in order to "enjoy 3D" on their iPhone? The hardware itself will be sold... Read more...
On Tuesday, Facebook users in the U.S. and Canada awoke to horror - the shutdown of the extremely popular Scrabulous game, in the wake of a lawsuit filed by Hasbro, the parent company of the official Scrabble game. There shouldn't have been much withdrawal pain, though, since after all, Electronic Arts (EA, which handles the digital rights to Scrabble for Hasbro) had already created a beta version of the official game, right?Except for the fact that the servers couldn't handle the increased load from all the Scrabulous refugees, and crashed."We'll be back up shortly," an apologetic error message read. "We're working on some tech problems and Scrabble will be ready to play as soon as possible!"... Read more...