In 1984, Hasbro and Takara-Tomy released The Transformers upon an unsuspecting world, and this six-year-old was hooked. Led by Optimus Prime, a red and blue cabover Peterbilt semi truck that turned into a friendly alien robot, the Autobots had to defend Earth from the evil Decepticons. At least, that was the case...Read more...
Fans of the Halo video game franchise will appreciate what Hasbro has cooked up under a new partnership with 343 Industries. The partnership will see a new range of Nerf blasters that look like weapons used in the widely popular Halo franchise, and the upcoming game Halo Infinite expected the land this year for Xbox...Read more...
What do you do when you have a massively successful game franchise on your hands? You monetize it with offline products, of course! Epic Games needs no such lesson in these things. It's already teamed up with Hasbro to bring Fortnite to the Monopoly board, and coms next summer, the first of several Nerf blasters built...Read more...
Epic Games struck gold with Fortnite, the incredibly popular battle royale shooter. Despite being a free-to-download title, Epic Game is raking in barrels of cash through in-game purchases. To keep the influx of cash flowing at a steady rate, Epic Games has teamed up with Hasbro to offer Fortnite-themed Nerf Blasters...Read more...
It's all fun and games until someone takes a NERF dart to the eye. Any survivor of a NERF war will tell you that NERF foam dart and ball spewing weapons can be a blast. Hasbro and Blizzard Entertainment have teamed up to taunt gamers with a new NERF shooter that fans of the Overwatch game franchise will likely lust...Read more...
Chillax: you can now use “selfie” to score points in Scrabble. A new version of The Official SCRABBLE Player’s Dictionary adds about 5,000 new words, including many tech-related terms. Expect to see “hashtag,” “texter,” and even “geocache,” in your Scrabble games...Read more...
While many of us are pretending to be mature, composed, and diffident instead of childishly gleeful about the impending release of Angry Birds Star Wars II on September 19th, there’s even more reason to get excited: Rovio will be releasing the game on consoles, so you can enjoy your Star Wars prequel adventures on the big screen as well...Read more...
Optimus Prime and the rest of the Transfomers crew might be the victim of identity theft, in a matter of speaking. Hasbro has filed a lawsuit against Asus alleging the company's Transformer Prime tablet is a clear violation of trademarks related to Hasbro's Transfomers brand, which has been revitalized in recent...Read more...
You know 3D's taking off when something like this happens. Hasbro is a company more commonly seen in the toy lanes at your local shopping mart, but they're jumping on the 3D bandwagon as well. They've just launched the My3D, a 360-degree handheld viewer for iPhone and iPod touch. It's a lot like those viewers you used to used as a kid, and...Read more...
On Tuesday, Facebook users in the U.S. and Canada awoke to horror - the shutdown of the extremely popular Scrabulous game, in the wake of a lawsuit filed by Hasbro, the parent company of the official Scrabble game. There shouldn't have been much withdrawal pain, though, since after all, Electronic Arts (EA, which handles the digital rights...Read more...