Items tagged with floc
After more than a year of testing, Google is abandoning plans to replace support for third-party tracking cookies with the "Federated Learning of Cohorts," otherwise known as FLoC, basically an algorithm that sorts people into groups with others who have similar browsing habits. Google isn't embracing third-party...
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Google’s Federated Learning of Cohorts (FLoC) is the company’s attempt to improve privacy around the web by replacing third-party cookies that dominate user tracking. In recent weeks, the FLoC has received quite a bit of scrutiny from WordPress and other organizations. It seems Amazon is the latest to join the...
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Big corporations seem to always think they know what is best for consumers, and often jam policies down their throats whether they want them or not. Case in point, Google is moving away from traditional tracking cookies in its Chrome browser to a system called Federated Learning of Cohorts, or FLoC, which has drawn...
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Google is on a mission to crumble the third-party cookie infrastructure that the web is largely based on, as it relates to lucrative targeted advertising efforts, and rebuild things with an initiative called FLoC, or Federated Learning of Cohorts. Not without controversy, Google's FLoC ad-tracking has drawn an...
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Earlier this year, Google announced the Federated Learning of Cohorts, or FLoC, which would improve user privacy around the web. While this has led to some scrutiny, such as a Department of Justice antitrust probe, it will hopefully bring a safe and responsible end to third-party cookies. The technology is now rolling...
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Google could potentially face an antitrust lawsuit if the United States Depart of Justice ultimately determines its pivot away from supporting third-party tracking cookies gives it an unfair advantage in the lucrative online advertising space. Nothing has been determined either way, but there is apparently a probe...
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Back in January, Google gave us an early taste of what it is calling Federated Learning of Cohorts or FLoC. With the tech industry -- led by players like Apple -- moving more towards a privacy-centric approach to handling customer data and internet surfing habits, change was bound to happen.
Instead of...
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Cookies of the edible kind are delicious and comforting, whereas cookies of the technological kind can save, store, and track data in web browsers across browsing sessions. Companies can use them for good or bad things depending on the implementation from a website, like Twitter, Facebook, or others. When it comes to...
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