Items tagged with Asustek

Earlier this year, we reported that Frank Azor -- who was one of the original co-founders of Alienware and served as VP and GM for Dell's XPS, G Series and Alienware gaming brands -- was exiting the company to take position at AMD. Today, we have received confirmation from multiple reliable sources that Azor's official replacement has been named, and she is none other than Vivian Lien of ASUS. For those that have been around the enthusiast computing and gaming community for a while, Vivian should be familiar to you. She most recently served as the Global Head of Marketing for ASUS Gaming. Vivian has been with ASUS since 2007, where she has become a powerhouse presence in the marketing... Read more...
Analysts are predicting motherboard and graphics card makers will be taking a hit for the entire first half of 2019 thanks to a downturn in the cryptocurrency mining realm, and shortages of Intel CPUs. Intel has had significant issues with its move to the 10nm process node and will see shortages of some of its current generation 14nm++ processors as well. Due to the processor shortages, motherboard makers will see fewer sales because enthusiasts and PC builders won't need the boards if there are no CPUs to plug into them. Sources claim that inventory levels were up at Asustek, Gigabyte, and other motherboard and graphics card makers in Q3 2018. Increased inventory means less product shipped,... Read more...
Although the market for them is relatively small, we love to check out elaborate, no-holds-barred gaming PCs from time to time--you know, the kind of system that costs about the same amount as a serviceable used car. As fun as it is to check out an ultra high-end gaming rig, we also do it to gauge the user experience and to see just how much better it is (or isn't) versus a mainstream PC. But how great is the experience, really? The answer needs to be darn near perfection, because – let’s face it – a midrange gaming desktop is going to give you a pretty solid gaming experience (and look good doing it) without inflicting nearly the same damage to your wallet. Though the phrase... Read more...
Although the market for them is relatively small, we love to check out elaborate, no-holds-barred gaming PCs from time to time--you know, the kind of system that costs about the same amount as a serviceable used car. As fun as it is to check out an ultra high-end gaming rig, we also do it to gauge the user experience and to see just how much better it is (or isn't) versus a mainstream PC. But how great is the experience, really?  The answer needs to be darn near perfection, because – let’s face it – a midrange gaming desktop is going to give you a pretty solid gaming experience (and look good doing it) without inflicting nearly the same damage to... Read more...
Multiple motherboard manufacturers are warning that precipitously rising HDD prices will impact their sales. Gigabyte has issued guidance that it now expects Q4 shipments to fall by 20 -25 percent, while Asustek predicts a much smaller decline of ~five percent. Analysts believe Asus is underestimating the impact of the price increases, and think the company's sales could fall as much as ten percent. This would be in line with guidance from MSI, ECS, and Asrock. Exposure to the shortage will vary depending on the degree to which a manufacturer relies on retail sales and the price points of their various products. The impact on budget boards in the retail channel, for example, is likely to be catastrophic.... Read more...
After disappointing sales of its nuvifone, we reported back in September that Garmin was considering its options with its smartphone unit. Now, Reuters is reporting that Asus plans to end its mobile phone agreement with Garmin, thereby paving the way for Garmin to exit the smartphone business altogether. A company official for Asustek said more details will be available Tuesday. Although the smartphone market is enjoying huge growth, the Garmin Asus partnership hasn't delivered the volumes either company had hoped for. If you'll recall, the nuvifone was initially met with much anticipation and hype. However, that excitement dwindled as the smartphone faced one delay after another and other offerings... Read more...
Garmin plans to start selling its oft-delayed nuvifone in Asia in late June or early July, Chief Operating Officer Cliff Pemble told shareholders at the company’s recent annual meeting. Unfortunately for the rest of us, Pemble said a release date for North America and Europe is still on hold. In response to a question from an investor, Pemble did say, “We believe we're getting very close.” As you may recall, the nuvifone is a touch-screen smartphone that includes features from Garmin’s line of GPS devices such as turn-by-turn driving directions, traffic warnings, and a search engine to help you find nearby points of interest. Garmin-Asus G60 The nuvifone has been shown in two models—the Linux-based... Read more...
We've always heard that setting your sights high was the best way to come close, but evidently Asus isn't up to speed on that mantra. Currently, it's the world's fifth largest PC maker, and while one might assume that it would aspire to be number one, a recent Reuters report says otherwise. In fact, it's openly aiming to grab the bronze medal by 2011 -- but again, who's satisfied with third place?To be candid, we have all ideas that the CEO would love to overtake Dell, Acer and HP in order to become the planet's largest PC maker, but maybe it's just being realistic here. Indeed, jumping up two spots in the rankings within three years is still a mighty tall order, but with its hot-as-fire Eee... Read more...
Asustek's nifty and inexpensive Eee PC laptop certainly captivated the market and all us assorted tech writers,  so now seems as good a time as any for Asustek to go after other segments of the market.  They've decided people might like their version of a desktop PC, an "all -in-one" like the iMac, and an "E-TV." The E-DT, a desktop PC which will not be sold with a monitor, is scheduled to launch in April or May this year and will be showcased at CeBIT 2008. The first E-DT will adopt an Intel Celeron processor, while later generations will adopt Intel's Shelton'08 platform with Diamondville processors and the 945GC chipset. The company has set the price of the PC at between US$200-300... Read more...
Well, not exactly. But IBM is claiming that Taiwan-based Asus is infringing on several of their patents, and wants the United States International Trade Commission to ban the import of Asus Computer products into the US until they get their pound of patent flesh.  This could get very interesting, because Asus makes computers under their own name, but also makes computers for other big brand names such as Apple and Dell.IBM said the infringing products include notebook computers, servers, routers, and some components. It said the patents cover important aspects of computer systems, including power supplies, computer-cooling and computer-clustering capabilities.Asustek has been trying to establish... Read more...
New labor laws might be forcing Asustek to move their spin-off, Pegatron Technologies, from Taiwan to Vietnam in 2008.  Vietnam has been working hard to attract tech business, and is rumored to be offering excellent tax incentives to companies willing to make the leap.“If the movement plans are settled, it is expected they will trigger a trend for Taiwan-based IT companies to move their production lines to Vietnam in order to reduce the heavy reliance on China, added the sources.”A mass tech industry exodus might cause the Chinese government to re-think their stance on labor laws, or perhaps grant exceptions to certain businesses that are vital to the economic wellbeing of Taiwan.... Read more...
Taiwan-based Asustek announced today a new laptop line, dubbed Eee PCs, that are directly aimed at both existing and developing markets. It's just a solid no-frills inexpensive unit for existing markets, aimed at casual users. In so-called developing markets Asustek expects to sell the computers to large educational and governmental buyers for as little as $200 per unit. In a departure from earlier announcements, Asustek is going to offer Microsoft's Windows operating system, which will add about $35 to the cost of the original free Linux system.   The Eee PCs will carry Asustek's brand name, as the Taiwan firm seeks to follow in the footsteps of hometown rival Acer in trying to develop... Read more...
According to a story on Digitimes today, Asustek has plans to spin-off their notebook unit under its wholly-owned subsidiary Asusalpha Computer while keeping the motherboard and game console businesses under the Asustek umbrella. "Though Dell has placed orders for around one million notebooks with Asustek, the company is demanding that Asustek complete the spinoff of its own-brand notebook unit by the first quarter of 2008 or else future orders from the company may be in question, according to sources at notebook makers. Coupled with the fact that Apple's orders for MacBooks end in November of this year and that future shipments to Toshiba... Read more...
DigiTimes reports that Asustek and C-Media have formed a strategic partnership which will have the motherboard vendor using C-Media's audio IC chipsets from 2007. C-Media's Dolby/Digital Theater System (DTS) audio IC solutions will be used on motherboards with some variants being solely available to Asustek. Overall, this is a key partnership for C-Media as the company is hoping to grow their market share in high-end audio IC's from the current 1-3% up to 10% or better. C-Media Electronics and Asustek Computer will extend their partnership with the adoption of C-Media's Dolby/Digital Theater System (DTS)... Read more...
Digitimes reports that Asustek will soon introduce a new brand, ASmobile, to be used by their whitebook products. The first notebook bearing the ASmobile brand will appear during the fourth quarter of 2006. Asustek is trying to repeat the success they enjoyed when they re-branded their low-price motherboards to ASRock. However, the ASmobile will not be tailored for the low end. Instead of low prices, the ASmobile brand will rely on high quality and customer loyalty, most likely targeting the mid to upper parts of the market. "Recently formed, Asustek's team for the ASmobile brand includes R&D, manufacturing and marketing staffs, the sources indicated. Asustek's move also represents... Read more...
Asustek and Gigabyte, two of the largest motherboard makers in the world, recently announced that they will be joining forces to build a new company that will combine production of their motherboard and graphics card products. This comes after rumors that Gigabyte was in danger of being bought out by their competitor, Foxconn. InfoWorld speculates that while the deal will benefit the industry and keep Gigabyte from being swallowed by a take-over, it may result in less competition and higher prices for end consumers. "Despite lower raw material costs, the two companies will hold more market share and work more closely together. That's a big difference from the past, when motherboard makers... Read more...
What was rumor yesterday seems to be confirmed today.  According to Digitimes, a joint venture between Asus and Gigabyte is in fact in the works.  It's a strategic move which aims to block a potential acquisition of Gigabyte by Foxconn and lower Gigabyte's production cost to help them better compete with ECS and MSI. "The Asustek-Gigabyte joint venture will be established with an initial capital of NT$8 billion (US$244 million), with 51% of the company being controlled by Gigabyte and 49% by Asustek. Under the agreement, the chairman of the joint venture will be appointed by Gigabyte, as well as three directors and one supervisor... Read more...
DigiTimes reports this morning that some motherboard sources are indicating that Asustek might be preparing to merge and acquire the rival motherboard vendor Gigabyte. As the top-selling motherboard vendor, Asustek has been facing stiff competition from Foxconn and would be able to leverage the stronger distribution of Gigabyte to help ensure they remain on the top of Tier-I companies. To put things in perspective, the merger would grant Asustek an overwhelming 45% of the overall worldwide motherboard market. Then again, this is not the first time Gigabyte's name has been involved in merger rumors as we witnessed a similar rumor back in March where MSI was supposedly poised to acquire the... Read more...
While Asustek and Everlight have been tight lipped about it, Digitimes states a Chinese newspaper is reporting that Asustek will start offering a new 12.1-inch notebook that utilizes Everlight's white LED display technology.  The report also states that sales of the new notebook may start as early as next month.  Sony, Fujitsu and Toshiba all offer notebooks with white LED displays, making Asustek the fourth major reseller to sign on.In addition to Asustek, Everlight is currently in product verifications for panel backlight-use white LEDs with two unspecified notebook makers, with notebook display sizes ranging from 12.1-inch to 15.1-inch widescreen, industry sources hinted. Everlight... Read more...
DigiTimes is reporting that Asustek has jumped into the LCD TV ring with a release of their 32-inch TLW32001.  Currently, Asustek is focusing on the Taiwan market to start ,with future markets undecided at this point.  Obviously they don't want to stretch themselves thin right away, but if they have success in this area, it's a safe assumption that there is a good chance the product will become more widely available."Targeting the high-end of the LCD TV market, Asustek will initially only sell its LCD TVs in the Taiwan market, with the company stating it has not yet decided when it will expand its sales to other regions. The company aims to ship 800 units a month, said Benson Lin, general... Read more...