Items tagged with Advertising

Never take a broken product from a stranger, even that stranger appears to be an employee in a kiosk at your local mall. Shoppers who fell for a prank intended to promote the Lenovo's Yoga 3 laptop (our full review) learned that lesson the hard way when a fake employee 'accidentally' breaks what appears to be a... Read more...
It looks like Google is soon to get some serious competition in the advertising space, as the Wall Street Journal is reporting that Amazon has something cooking. Called "Amazon Sponsored Links", Amazon's advertising solution would take Google's AdWords head-on, where relevant ads would be displayed based on the... Read more...
Privacy has become an incredibly hot topic in the tech world as cloud computing and online services of many kinds proliferate rapidly while concerns of snooping by the U.S. government escalate. To engender some good faith from its throngs of customers, Microsoft has revamped its service agreements to enact more... Read more...
Oh Verizon Wireless, must you be so nosy? It's one thing for the government to spy on our every movement under the guise of great justice and all that jazz, but in attempt to fatten shareholder's wallets, Verizon is "enhancing" its Relevant Mobile Advertising program by spying on its customers and selling their usage... Read more...
Facebook has long been a major competitor to Google from many different respects, and now, things are set to heat up even more. It's being rumored that at the company's F8 conference to be held later this month, the veil will be taken off of its mobile ad network. This is something that's been rumored for a long time... Read more...
Ever have a funny feeling you're being watched? You're not being paranoid, you're just savvy to the way things work in the Internet era. Between Uncle Sam keeping tabs on your communications to Google trying to learn what makes you tick so that it has something to sell advertisers, you are indeed being watched. With... Read more...
Twitter's job over the course of the next six months is to figure out how to inject 15 new ad types into its microblogging service without turning users away. Reportedly that's the plan, as Twitter finds itself under increased pressure to prove to investors that it can leverage a successful ad platform and become a... Read more...
Microsoft's newly appointed CEO may have received near-universal praise, but that doesn't mean that things are completely rosy internally. As these events always tend to do, there are at least a few folks who aren't exactly thrilled with the way the decision went down. Due to that, a few key executives are heading for... Read more...
Over the past couple of months, Google's made it super-clear that it takes advertising from all angles very seriously. On the "bad ad" front, the company made its New Years' resolution to crack down on bad (eg: scammy) ads public last month, and a mere day later, reports came out that it had removed two Google Chrome... Read more...
When you think of luxury cars, Kia probably isn't a brand that comes immediately to mind. You might even associate Kia with cheap automobiles, though the South Korean car maker has made strides in recent years to build a more solid reputation in the U.S. It has close ties with the NBA and in particular Blake Griffin... Read more...
Google has received a patent that essentially takes the incentive for a consumer to visit a business up a notch--or several notches. Traditionally, the tactics brick-and-mortar businesses have had to use to get people through the door have involved advertising sales, coupons, and offers for validated parking, not to... Read more...
The first of four pieces of DLC to hit Call of Duty: Ghosts is due out at the end of the month (28th for Xbox, later for other platforms), and Activision wants to make sure you understand what makes it so epic. This first DLC is called "Onslaught", and consists of four brand-new multiplayer maps, the first installment... Read more...
If there's one thing Google hates a lot, it's "bad" advertising. We're not talking about "bad" from the angle of being poor in quality or annoying (like Geico's latest TV commercials...), but rather ads designed to mislead, scam, or encourage an accidental click. While Google itself might still earn some serious dough... Read more...
Facebook is facing a lawsuit from two users who allege that the company's "private" messaging is anything of the sort. We've seen a number of these cases over the years, going all the way back to Google's ad-crawling for Gmail, and it's generally known that if you use a service, company's are going to attempt to monetize your input. In Facebook's... Read more...
Like everyone that’s trying to make a living in the online world, Instagram is trying to crack the tough nut of monetizing its free service, but the social image-sharing site may just have figured out a solution. Many sites, such as Google, rely on ad clicks, as well as actions such as “likes”, and... Read more...
Google has received a lot of flak with regards to how it scans user email in order to target them with ads, with Microsoft becoming the biggest critic. That company has even gone as far as to dedicate a website and advertising campaign calling-out the behavior, labeling it "scroogling", and pushing the tagline, "Don't... Read more...
AOL, a company many probably wrote off as dead a few years ago, is actually doing quite well. The company beat expectations and posted revenue of $541.3 million, which is roughly a triple year-over-year improvement on 2012’s second quarter. The company sold about $1.1 billion worth of patents to Microsoft... Read more...
As the story goes, Mark Zuckerberg tried to resist implementing ads in Facebook as long as he could, though for the world's most popular social networking site to make money, the inclusion of ads was always inevitable. Not only was it the right move from a financial standpoint, but so was focusing on mobile... Read more...
From the "Why wasn't it done sooner?" file comes word that the Web's major advertising platforms will soon be blocking ads from being seen on sites designed to distributed pirated materials. The consortium of sorts that's responsible for the movement involves the Interactive Advertising Bureau and seven participants:... Read more...
As we reported just the other day, Motorola's next flagship smartphone will be coming to us in the form of "Moto X". It's set to be 4.7-inches, feature a 720p display, be powered by NVIDIA's Tegra 4i chip (it feels like this chip is taking forever to get into our hands) and a 16 megapixel rear and 5 megapixel front... Read more...
There's been a lot of talk about advertising lately, what with augmented reality ads hitting the mainstream and Google paying AdBlock Plus to get its ads shown anyway, but this new story is definitely the weirdest. Imagine sitting on a bus, or a plane, and leaning your head on the window. You're tired. You've... Read more...
As someone whose income relies entirely on advertising (it's the sole source of revenue for most content sites, even HotHardware), AdBlock Plus has long been a thorn in my side. But on the flipside, I like the fact that it exists, because I do feel that people should have control over their own computers, their browsing and potentially even... Read more...
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