Items tagged with Advertising

Samsung is embracing the concept of having to spend money to make money. To wit, Samsung in 2011 spent just $78 million advertising mobile phones in the U.S., three times less than Apple, which invested $235 million into its domestic marketing effort. That ratio changed dramatically last year, as Samsung increased its advertising dollars to... Read more...
Instagram CEO and Co-Founder Kevin Systrom (pictured) dealt with a bad misfire by penning a blog post with a perfect title: “Thank you, and we’re listening”. The company made waves, to say the least, by altering its terms of service and privacy policy this week to make it seem as though Instagram was... Read more...
In a change that will prove laughably unpopular, Instagram has altered its terms of service so that it can sell your photos to other companies for the purposes of advertising. The new policy stresses that users own their content, but the language is clear that Instagram can take what you own and do with it just about... Read more...
It's a patent that sounds like a plot description for a science-fiction movie or the result of Apple's Siri and Google's AdSense mating. With it, Verizon could program its set-top boxes to survey a room to determine relevant ads to display either on your television or mobile phone. Sound a bit scary? It kind of is... Read more...
In what's likely to come as a surprise to no one, Facebook has called for an end to its close relationship with Farmville-creator Zynga. Unlike other game developers that use Facebook as their platform of choice, Zynga had access to promotional advantages that others didn't have. Essentially, if Zynga scratched Facebook's back, Facebook would... Read more...
Show of hands: Who’s sick of the Sponsored Stories and other encroaching ads on Facebook? Everybody? Although Facebook is free because Zuck & Co. have a massive advertising machine going, it can get a little obnoxious, and the Facebook advertising train is not slowing down. Soon, Facebook will leverage user... Read more...
At long last, Facebook has finally unveiled a new mobile ad platform for app developers to grow their business and "reach and re-engage their users," the social networking site announced on its developers page. For the time being, only a select set of beta partners have access to the mobile ad network while Facebook... Read more...
Limited Run describes itself as a "platform specifically designed for labels, musicians, and artists, selling digital and physical products." The company (known as Limited Pressing on Facebook) offers a framework for artists to build their own small scale music stores, take orders, and distribute product either... Read more...
Don't go hitting the panic button if you suddenly notice ads in your Gmail account, you're not the victim of a virus or any other malware looking to wreak havoc on your system. So what's going on? Apparently Google got the bright (and potentially lucrative) idea of testing out display ads in Gmail user accounts. "We're always trying out new... Read more...
NBC Universal pulled the plug on an a two-year-old advertising arrangement with Google, according to a Los Angeles Times report. The search giant had been selling ad space on NBC Universal's Syfy, Oxygen, MSNBC, Sleuth, and Chiller channels. "We're not currently contributing inventory into the Google marketplace, but we continue to work with... Read more...
It seems impossible to escape advertising, and California, looking for any possible way to close its budget gap, may make it still more difficult. The state is considering electronic license plates. The reason for the digital-age change, though, is strictly monetary: advertising. The plates would appear to be standard license plates when the... Read more...
According to a recent study from Duke University, the use of TiVo and other DVRs hasn’t hurt television advertising or changed consumers’ buying behavior. In fact, Carl Mela, a professor in Duke’s Fuqua School of Business, said the ability to fast-forward through commercials has had no effect on buying behavior. Mela also... Read more...
At last, the war is over. We hope. For months now, AT&T and Verizon Wireless have been airing advertisements poking fun at one another, and oftentimes, being downright rude to one another. A lawsuit even popped up between the pair late last year, but that was eventually dropped. Still, the ads didn't stop, and while Verizon has been boasting... Read more...
Oops. In what seems to be an incident related to the ethnic homogeneity of Poland, a photo on Microsoft's Polish site was altered, from showing a black man to showing a white one. Modified Version of PictureMicrosoft has since apologized for the change, which drew much criticism online. However, it did not offer an... Read more...
Google is virtually synonymous with search. So much so in fact that the company has little need to advertise. Not all sales pitches are quite as easy as selling Google ads, however. Getting businesses to buy Google’s online suite of office applications is taking a bit more work. To help spread the word about its online suite of office applications,... Read more...
In recent months, Microsoft’s ads have tried to convince us that Apple computers are expensive and not worth the high price. Now, Microsoft is targeting Google’s search engine with its latest marketing campaign. The software giant is preparing to launch an $80 to $100 million ad campaign for Bing (previously known as Kumo). Bing is the company’s... Read more...
Pandora's free Internet streaming radio service just got a little less free. Well, it still doesn't cost you anything, but it is no longer commercial free. Pandora made the following announcements on its Twitter feed today: "Yes, for those asking, we have implemented a few audio ads. Not to worry, they won't be frequent or long. We gotta pay... Read more...
Well, I guess someone at the music company finally has seen YouTube, and figured out it's easier to sell banner ads and give music away for free than it is to hunt down every college student who went to Kazaa and grabbed two Pink Floyd album cuts... "The new service, known as SpiralFrog, represents a departure from the 99-cent per-song... Read more...
Datafuse.net is reporting another blip on the radar for troubled XBox 360.  This time around it appears Microsoft is advertising 20GB of storage for saved games, but in reality, it adds up to 13GB.  In actuallity, this isn't a bad thing as the drive reserves the remaining space for backward support of older gaming titles.  ... Read more...
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