IDF Day 2: Eric Kim: "We Love TV"

Name: IDF Day 2: Eric Kim: "We Love TV" - Page 2
Brand: IDF

by Daniel A. Begun — Wednesday, August 20, 2008, 10:10 PM EDT

Canmore

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The hardware component of this ecosystem is the just announced, Intel Media Processor CE3100 SOC (formerly know by the codename "Canmore"). The chip is designed to playback high-end video and audio. The design includes an IA core, three memory channels, and an integrated 3D graphics engine. It is a single SOC package, requires less than 10 watts of power, and does not need a fan for cooling. Kim said that Intel has been "seeding" the chip for six months and Intel is only a few weeks away from mass production.

Kim showed a demo with two HD videos playing simultaneously--one was MPEG4 video, the other was H.264. He was able to independently control the playback speeds of each clip without it having any impact on the other's playback. The chip has full support for Linux and Web 2.0 (whatever that means), according to Kim. In 2009, the next generation SOC will be based on a 45nm process and will have an Atom core.

In order to complete this ecosystem, full industry-wide support is needed. Based on the individuals who joined Kim for a brief panel discussion, it looks like the industry is well on its way to embracing this concept. Members of the discussion included:

Albert Cheng, Executive Vice President, Digital Media, Disney-ABC Television Group
Tasuku Yazaki, General Manager of Sony’s Vaio product planning department
Tony G. Werner, Chief Technology Officer, Comcast Cable
Irwin Gotlieb, CEO of GroupM (a.k.a. "The King of Advertising")
Patrick Barry, Vice President, Connected TV for Yahoo!