Xbox One Chalks Up Fourth Consecutive Monthly Sales Victory Over Rival PS4

by Brandon Hill — Friday, November 11, 2016, 11:15 AM EDT

Microsoft is feeling pretty good about its gaming console business, and with good reason. The company announced today that the Xbox One has outsold the PlayStation 4 for the fourth consecutive month in the United States according to The NPD Group. Microsoft has never had such a lengthy string of victories over the PlayStation 4 since both consoles debuted three years ago.

When we reported on the Xbox One’s third consecutive sales victory last month, we reckoned that sales of the newly launched PlayStation 4 Slim would reverse the losing streak for Sony. However, Microsoft has still been able to maintain its sales victories.

“Thanks to the passion of Xbox fans worldwide and their continued excitement for Xbox One S, Xbox One was once again the best-selling console in October in the U.S., U.K. and Australia,” said Xbox Marketing Chief Mike Nichols.

Nichols went on to indicate that class-exclusive hardware features and a strong gaming lineup have also contributed to the Xbox One’s newfound resurgence in the marketplace. “With over 100 award-winning exclusive games, the fastest and most reliable gaming network with Xbox Live, built-in UHD 4K Blu-ray and 4K video streaming support and HDR for gaming and video, Xbox One S is the ultimate games and 4K entertainment system,” Nichols added.

“New game launches like Gears of War 4 and Battlefield 1, and continued engagement with an exceptionally strong catalog of games on Xbox One, helped increase the number of Xbox Live multiplayer gamers by 52 percent compared to last year.”

Can Microsoft keep the winning streak alive for the month of November? The company is currently running a promotion that give customers who purchase a new Xbox One or Xbox One S bundle one free additional game (either via physical disc or digital download). And Black Friday deals for the Xbox One S are already being advertised (for example, Target will have the Xbox One S Battlefield 1 bundle for $249.99 with a free $40 Target gift card).

Sony, however, is not exactly rolling over for Microsoft. There will also be competing Black Friday deals on the PlayStation 4, and the powerful PlayStation 4 Pro just launched this week which could give Sony a sales boost this month.

Tags: ps4, PlayStation 4, xbox one, (nasdaq:msft)

Brandon Hill

Brandon received his first PC, an IBM Aptiva 310, in 1994 and hasn’t looked back since. He cut his teeth on computer building/repair working at a mom and pop computer shop as a plucky teen in the mid 90s and went on to join AnandTech as the Senior News Editor in 1999. Brandon would later help to form DailyTech where he served as Editor-in-Chief from 2008 until 2014. Brandon is a tech geek at heart, and family members always know where to turn when they need free tech support. When he isn’t writing about the tech hardware or studying up on the latest in mobile gadgets, you’ll find him browsing forums that cater to his long-running passion: automobiles.

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