Samsung Allegedly Built A Mobile Chip Team With Ties To Qualcomm, What About Exynos?
It could be for this reason that the company has allegedly formed a new "application processor solution development team." This information comes from Korean tech and electronics site TheElec, who writes that Samsung's mobile business unit is now headed by EVP Choi Won-joon after the company's annual reorganization. Choi will also be the head of the new processor development team, if this information is accurate.
It's interesting, because Samsung already has a chip design unit. Samsung System LSI is the name of the Samsung division that concerns itself with creating application processors and other logic chips. You could reasonably assume that the new team is primarily going to focus on optimizing Exynos CPUs for the task of mobile computing, but TheElec says that's not likely the case.

The average smartphone user doesn't obsess much about smartphone speed, but the gap between Apple's finest and even the best Exynos SoCs is a yawning chasm. Rumor has it that the Galaxy S23 will be the first to use Snapdragon processors around the world. If that's true, then Samsung is definitely concerned about performance, and it may well be the case that Choi wants Samsung's mobile unit to start building its own processors.