by
Gregory Sullivan - Fri, Jan 11, 2008
We're not referring to just any keyword ad. But 1-800-Contacts is suing Lensworld for buying search link advertising using the keyword: 1-800-Contacts. The downstream effect of a win for 1-800-Contacts would essentially make buying keyword ads that feature things like your competitor's name or trademarks illegal. Google, call your lawyers....
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