Items tagged with ea sports

Looks like Electronic Arts is not holding back this year with its sports games. The video game publisher is expecting to make around $1 billion in revenue from downloadable content and is also taking steps to crack down on cheaters for its various sports titles. Madden NFL 15 is one of the key games to EA’s strategy. Aside from players paying $60 for the standard game, EA is pumping out a plethora of add-on content such as Ultimate Team players, jerseys, coaches, playbooks, and stadiums. The Madden Ultimate Team packs, which can be purchased with Madden Points, are a huge moneymaker for EA that comes with at least one gold or elite player, nine other players, and some. Analysts, such as... Read more...
"It's in the game." That's the slogan that EA Sports has harped on for years. But now, it's only in the game if you buy a game new, or if you cough up even more dough as a used game buyer. We don't necessarily cover too much of the video gaming space here at Hot Hardware, but this particular shift in business practice was simply too glaring (and frankly, important to the entire industry) to pass over. EA Sports has done to sporting franchise companies in the game space what Walmart has done to mom and pop groceries stores: made 'em hurt, bad. EA Sports is basically the only company still out there making AAA sports games, and consumers rarely think to look beyond the "Madden" football franchise... Read more...