...its PlayStation 3 (PS3) videogame console continued to lag Nintendo Co Ltd's hot-selling Wii, and the game division fell deep into the red as it was forced to sell the PS3 at a loss.
Sony raised its forecast for operating profit to 450 billion yen ($3.9 billion) for the year to March 2008 from 440 billion, compared with a consensus of 431.5 billion yen in a poll of 21 analysts by Reuters Estimates.
If Sony charges enough to recover their costs, no one buys it. If they cut prices, they lose even more money on increased sales. Maybe they could kidnap Master Chief, or pay EA Sports to make the cheerleaders in Madden Football look like humans to finally get their killer app. Nothing else seems to work.