Apple Fourth Quarter Financials Ramp On Hefty China iPhone Sales, Wider Availability Of Apple Watch
And that wasn’t all; gross margins also ticked up slightly from 38 percent to 39.9 percent and Apple’s international business continues to improve by leaps and bounds, now accounting for a whopping 62 percent of its quarterly revenue.
Moving specially to Apple’s product portfolio, iPhone sales increased by 22 percent year-over-year, while the resultant revenue also spiked by 36 percent. That revenue spike was no doubt helped but the fact that the average selling price (ASP) for iPhones increased from $603 this time last year to $670. But perhaps the most remarkable statistic to take away from the iPhone numbers is that sales were up an incredible 99 percent in China year-over-year.
iPads, which were once a shining star for Apple, continue to extinguish light at a rapid pace. Apple managed to sell 9.8 million iPads during fiscal Q4, but this represented a 20 percent decline year-over-year.
As for the company’s Mac lineup, it reported a 4 percent increase in revenue and an all-time quarterly record of 5.7 million units sold.
“Fiscal 2015 was Apple’s most successful year ever, with revenue growing 28% to nearly $234 billion. This continued success is the result of our commitment to making the best, most innovative products on earth, and it’s a testament to the tremendous execution by our teams,” said Apple CEO Tim Cook. “We are heading into the holidays with our strongest product lineup yet, including iPhone 6s and iPhone 6s Plus, Apple Watch with an expanded lineup of cases and bands, the new iPad Pro and the all-new Apple TV which begins shipping this week.”
Looking forward to its holiday quarter (fiscal Q1), Apple is forecasting revenue of between $75.5 billion and $77.5 billion, gross margins of between 39 to 40 percent and it expects to incur operating expenses of up to $6.4 billion.