AT&T Rejigs Mobile Plans With More Data, Free Calls/Texting To Canada And Mexico
AT&T is introducing new Mobile Share Value plans that aim to give customers more data for less money. The more data you buy, the better the value, and if you subscribe to a new 15GB plan or higher, AT&T will sweeten the pot with unlimited talk and texting to Mexico and Canada, the nation's second largest wireless carrier announced today.
Plans start at $20 per month for 300MB of data. That's not much, though if you toss another Hamilton at AT&T ($30 per month), your data allotment jumps to 2GB. After that, it's $50 per month for 5GB, $100 per month for 15GB, and $140 for 20GB. If you still more data, AT&T said it will offer 25GB, 30GB, 40GB, and 50GB plans, though didn't say for how much. Business customers will be able to purchase up to 200GB per month.
None of those prices include the device access charge. For the 300MB through 5GB plans, the fee is $25 per line with AT&T Next. That drops to $15 per line when you bump up to a 15GB or 20GB plan. However, AT&T says that customers who purchase a device on its installment payment plan, AT&T Next, or brings their own phone will continue to receive a $25 per line discount for unlimited calling and texting on 15GB plans and up, while AT&T Next customers on other Mobile Share Value plans will receive a $15 monthly discount.
"There’s never been a better time to be an AT&T customer. Last week, we announced a new offer to bundle DirecTV and AT&T wireless service. Monday, we announced an offer that gives $500 in credits for DirecTV customers when they switch to AT&T wireless service," said David Christopher, chief marketing officer, AT&T Mobility. "Tomorrow, we roll out new plans for everyone, including a plan that gives 50 percent more data than on our most popular plan. And we’re not done yet."
AT&T completed its acquisition of satellite TV provider DirecTV last month for $49 billion. Since then, AT&T has released a string of deals and promotions, which as Mr. Christopher points out, includes bundled wireless and TV packages and a hefty credit for customers who switch wireless carriers over to AT&T.
Plans start at $20 per month for 300MB of data. That's not much, though if you toss another Hamilton at AT&T ($30 per month), your data allotment jumps to 2GB. After that, it's $50 per month for 5GB, $100 per month for 15GB, and $140 for 20GB. If you still more data, AT&T said it will offer 25GB, 30GB, 40GB, and 50GB plans, though didn't say for how much. Business customers will be able to purchase up to 200GB per month.
None of those prices include the device access charge. For the 300MB through 5GB plans, the fee is $25 per line with AT&T Next. That drops to $15 per line when you bump up to a 15GB or 20GB plan. However, AT&T says that customers who purchase a device on its installment payment plan, AT&T Next, or brings their own phone will continue to receive a $25 per line discount for unlimited calling and texting on 15GB plans and up, while AT&T Next customers on other Mobile Share Value plans will receive a $15 monthly discount.
"There’s never been a better time to be an AT&T customer. Last week, we announced a new offer to bundle DirecTV and AT&T wireless service. Monday, we announced an offer that gives $500 in credits for DirecTV customers when they switch to AT&T wireless service," said David Christopher, chief marketing officer, AT&T Mobility. "Tomorrow, we roll out new plans for everyone, including a plan that gives 50 percent more data than on our most popular plan. And we’re not done yet."
AT&T completed its acquisition of satellite TV provider DirecTV last month for $49 billion. Since then, AT&T has released a string of deals and promotions, which as Mr. Christopher points out, includes bundled wireless and TV packages and a hefty credit for customers who switch wireless carriers over to AT&T.
