AT&T Rejigs Mobile Plans With More Data, Free Calls/Texting To Canada And Mexico

AT&T is introducing new Mobile Share Value plans that aim to give customers more data for less money. The more data you buy, the better the value, and if you subscribe to a new 15GB plan or higher, AT&T will sweeten the pot with unlimited talk and texting to Mexico and Canada, the nation's second largest wireless carrier announced today.

Plans start at $20 per month for 300MB of data. That's not much, though if you toss another Hamilton at AT&T ($30 per month), your data allotment jumps to 2GB. After that, it's $50 per month for 5GB, $100 per month for 15GB, and $140 for 20GB. If you still more data, AT&T said it will offer 25GB, 30GB, 40GB, and 50GB plans, though didn't say for how much. Business customers will be able to purchase up to 200GB per month.

AT&T Store

None of those prices include the device access charge. For the 300MB through 5GB plans, the fee is $25 per line with AT&T Next. That drops to $15 per line when you bump up to a 15GB or 20GB plan. However, AT&T says that customers who purchase a device on its installment payment plan, AT&T Next, or brings their own phone will continue to receive a $25 per line discount for unlimited calling and texting on 15GB plans and up, while AT&T Next customers on other Mobile Share Value plans will receive a $15 monthly discount.

"There’s never been a better time to be an AT&T customer. Last week, we announced a new offer to bundle DirecTV and AT&T wireless service. Monday, we announced an offer that gives $500 in credits for DirecTV customers when they switch to AT&T wireless service," said David Christopher, chief marketing officer, AT&T Mobility. "Tomorrow, we roll out new plans for everyone, including a plan that gives 50 percent more data than on our most popular plan. And we’re not done yet."

AT&T completed its acquisition of satellite TV provider DirecTV last month for $49 billion. Since then, AT&T has released a string of deals and promotions, which as Mr. Christopher points out, includes bundled wireless and TV packages and a hefty credit for customers who switch wireless carriers over to AT&T.