Amazon In Gloat Mode After Prime Day Shatters Single Day Sales Records

By the numbers, Amazon's second annual Prime Day was a smashing success. Compared to last year's Prime Day, customers this time around ordered 60 percent more good on a worldwide basis, and 50 percent more in the U.S. alone. It was the biggest single shopping day ever for Amazon devices, with every device category outselling what they'd done during Amazon's inaugural Prime Day last July, including Fire TV, Fire tablets, Kindle e-readers, and Alexa-enabled gadgets.

"Prime itself is the best deal in the history of shopping, and Prime Day was created as a special benefit exclusively for our Prime members," said Greg Greeley, Vice President, Amazon Prime. "We want to thank our tens of millions of members around the world for making this the biggest day in the history of Amazon. We hope you had as much fun as we did. After yesterday’s results, we’ll definitely be doing this again."

Prime Day Truck

There was some criticism around the web last year following Amazon's first ever Prime Day, as many felt the deals and level of inventory didn't live up to the hype. Nevertheless, it was a hugely successful event for the world's largest web retailer, and it didn't stop online shoppers from returning for another round of savings.

On a global basis, Amazon sold more than two and a half times more Fire TV devices than it did during last year's Prime Day event, with its Fire Stick proving the most popular of them all. Shoppers purchased more than 90,000 TVs, over two million toys, and more than a million pairs of shoes, Amazon said. Sales of Kindle e-readers numbered in the hundreds of thousands.

This year's Prime Day was a also big on mobile. Prime member orders on the Amazon app doubled compared to last year, with more than a million customers using the app for the first time to shop for and watch deals.

Amazon Fire Stick

Customers around the world showed interest in a variety of items. While the Fire Stick was the best seller overall, in the U.S. it was the Instant Pot 7-in-1 Multi-Functional Pressure Cooker that sold best. U.K. shoppers flocked to the Oral-B Pro 6000 CrossAction Electric Toothbrush, while Italy was most focused on the Lexar JumpDrive. Germany and Austria both purchased more Tefal Jamie Oliver Frying Pans than anything else, and in France and Belgium it was the Game of Thrones DVD season 1-4 set that sold best.

It was also a record-breaking day for sellers and small businesses hawking their goods on Amazon. Collectively, they fulfilled three times as many orders during Prime Day 2016 than they did during last year's event. Given the positive numbers across the board, it's a good bet that Prime Day will return next July.