Amazon’s Second Annual ‘Prime Day’ Sales Blowout Kicks Off July 12th

Black Friday and Cyber Monday aren't the only two shopping events where you can save big bucks on electronics and all sorts of other items, not if Amazon has any say in the matter. The massive web retailer has begun promoting its second annual Prime Day, an online shopping extravaganza that's exclusive to Prime members.

Amazon's kicked off its first Prime Day last year in celebration of the site's 20th anniversary. It turned out to be Amazon's biggest event ever, to be topped only by this year's Prime Day, which is scheduled for July 12. If you're a Prime member, you'll be able to shop deals on all devices across nearly all categories with more than 100,000 items marked down worldwide.

Prime Day

"Prime Day is a unique opportunity to discover new items and great deals, on top of our already low prices. Following last year’s record sales, we have dramatically increased the inventory behind many deals. In fact, in the U.S. we have nearly double the TV units compared to Black Friday and Cyber Monday combined," said Greg Greeley, Vice President Amazon Prime.

Though Amazon is earmarking a massive selection of items for sale, it anticipates that many of the offers will sell out. To help get the deal you want, Amazon recommends downloading its shopping app to receive notifications on favorite items. There's already a great deal on the BLU R1 HD Android phone (8GB) for $49 and $59 for the 16GB version.

BLU HD Phone

We highlighted some of the more interesting tech deals last year, but when the dust settled, there was some grumbling on the web that the sale didn't live up to the hype. Whether or not that's the case this year remains to be seen, though Amazon promises there will be lots more items marked down with twice as many small business sellers around the world participating in the event this time around. And don't forget those DASH buttons.