Items tagged with Marcelo Claure

It looks though the third time was a charm for T-Mobile and Sprint. After two previous attempts at tying the knot, T-Mobile and Sprint today officially announced that they have agreed to merge in an effort to create a powerhouse wireless company delivering 5G internet the masses.  The move is no doubt an attempt to better compete with Verizon Wireless and AT&T, America's first- and second-place wireless carriers respectively. T-Mobile is currently a distant third place when it comes to wireless subscribers, while Sprint sits in fourth place. The combined company will be called T-Mobile, and it will be led by the T-Mobile's current executive team to spread more Un-carrier goodness.... Read more...
Sprint employees may want to bargain with their children for a cut of their Halloween candy and bring their spoils to work. It's either that or pack some spare change for the vending machines. That's because Sprint CEO Marcelo Claure is is aggressively looking to cut costs, and one way he plans to do that is by eliminating free snacks for employees.It sounds like a trivial thing, but in the corporate world, it's those little things that can go a long way towards maintaining employee morale. Nevertheless, the snacks are gone, thus ending a perk that Claure implemented earlier this year. It's also a perk that would have cost Sprint around $600,000 per year.Overall, Sprint reported $26 billion in... Read more...
Sometimes it's better not to take the bait and get sucked into an Internet fight. Sprint boss Marcelo Claure is learning that the hard way after being drawn into battle with T-Mobile CEO John Legere on what can be considered his home field -- Twitter. If you're at all familiar with Legere, you know he loves to use Twitter to poke fun at rival wireless carriers, and he's turned himself into a bit of a rockstar using social media. We already covered the details leading up to this point, but to quickly recap, Sprint recently announced a new "All-In" unlimited phone plan designed to simplify everything by offering an entire package -- phone lease and all -- for $80 per month. The advertisement for... Read more...
It was pretty much a given that an Internet fight would eventually break out between T-Mobile's outspoken CEO John Legere and whoever would be the first to get fed up with his inflammatory comments. The lucky 'winner' ended up being Sprint boss Marcelo Claure, who ripped off a series of Twitter posts blasting Legere and his "uncarrier bulls**t." The tiff seemingly started when Legere posted a condescending tweet about Sprint's new All-In unlimited plan followed by the hashtag #SprintLikeHell. He wrote, "I give credit to Sprint for swinging the bat when they do -- but All-In is a swing and a miss guys!!." Apparently that was the tweet that broke the... Read more...
Sprint has put a lot of time and effort into promoting truly unlimited data, and to the wireless carrier's credit, it's a big selling point over the competition. Heck, it's the sole reason I'm a Sprint subscriber today, otherwise I'd be enjoying better coverage over on Verizon. Be that as it may, Sprint boss Marcelo Claure hinted that changes are coming, either in the form of price hikes or eliminating unlimited data altogether."There will be a time when it might not be economically viable for us to offer unlimited [data], but for now we're okay. For the next few months, unlimited continues," Claure said. "We might increase prices towards the latter part of the year, and we might eliminate it... Read more...
Earlier this month, Masayoshi Son, CEO of Sprint's parent firm SoftBank Corp., said the wireless carrier would adopt its "street fighter" tactics behind the leadership of newly appointed chief Marcelo Claure. It was also reported that Sprint was testing out new pricing plans as it prepares to battle T-Mobile, AT&T, and Verizon. Apparently pleased with the results, Claure is ready to roll out what he calls "very disruptive" rates next week. During a town hall call on Thursday, Claure identified his three priorities for reshaping Sprint. In order of importance, his priorities are to cut back prices, improve the network, and decrease operational costs. "We're going to change our plans to make... Read more...