Items tagged with Burger King

On August 18, Ogilvy, an ad campaign company, dropped an ad for Burger King, which stirred up some ire among Twitch streamers and the gaming community alike. In the offending ad (linked below), an account called THE_KING_OF_STREAM_US goes across different Twitch channels, donating a certain amount of money corresponding to a menu item at Burger King. On many Twitch streams, viewers can donate money to enable text-to-speech. The media team behind this, DAVID Madrid, knew this and took advantage of it, collecting clips as they went.  Title: The King of Stream Client: Burger King Team: @weareDAVIDmad Burger King turned Twitch's donation feature into a marketing campaign. Check out more #ClientWork,... Read more...
Sometimes I get a hankering for a juicy burger, and if I happen to pass by a Burger King, a Whopper (with extra pickles, don't @me) will suffice. It looks like I'm not the only one. Apparently the Autopilot feature in Tesla vehicles can confuse circular Burger King restaurant signs with stop signs, and will slow down accordingly. This is part of a new "Traffic Light and Stop Sign Control" feature that Tesla is beta testing, though to be clear, it's not supposed to slow down for restaurant signs, Burger King or otherwise. Burger King ran with the idea anyway, and for a brief period, was offering a free Whopper to Tesla owners who shared a picture of their smart car stopped at one of its locations.... Read more...
Google is not the least bit amused by Burger King's attempt to engage with Google Home smart speakers using the wake phrase "Okay Google" in a new ad campaign. In an interesting twist, Burger King, which did not collaborate with or involve Google in its marketing stunt in any way, claims that Google made changes to prevent the commercial from waking Google Home devices. Let us back up a moment. The problem with creating ads to showcase smart home speakers like Google Home is that they're constantly listening for wake phrases, even when they come from the television. During the Super Bowl, a 60-second commercial aired promoting the AI assistant powering Google Home, with the phrase "Okay Google"... Read more...
We’ve heard plenty of stories about Google Home and Amazon Echo being unintentionally set off by TV commercials that trigger their “wake words”. Most recently, Google Home devices were awakened by a 60-second Google Super Bowl commercial that featured the AI assistant. Given that “OK Google” was said 16 times throughout the commercial, it should come as no shock to you that Google Home devices started going into meltdown mode across the country. While those gaffes were unintended, but annoying, what happens when a company deliberately tries to take advantage of your AI assistant for advertising purposes? That’s exactly what Burger King is doing with a new TV ad. The commercial is just 15 seconds... Read more...
Companies that aren't extra careful with their social media accounts can end up with egg on their faces, and sometimes it just boils down to having a strong enough password. This is a point Twitter wants to drive home with its users following a couple of high profile hacker attacks on Burger King, which was hijacked and overrun with McDonalds content, and Chrysler, which saw its Jeep Twitter feed hacked by prankster who posted the brand had been sold to Cadillac. Maybe Burger King's password was Whopper123 and maybe it wasn't, but either way, Twitter felt now was a good time to talk about password security. "Over the past couple of days, there's been a fair amount of conversation about account... Read more...