The NFL Announces Programming Partnerships For Amazon Fire TV, Kindle Fire, And Roku, Joining Verizon, Microsoft and Yahoo

Good news, football fans -- the NFL today announced new distribution partnerships with Amazon Fire TV and Kindle Fire, along with the Roku streaming platform for NFL Now, which is scheduled to launch in August ahead of the 2014 NFL season. NFL Now will be personalized based on each fan's interests, so they can follow the NFL how they want, where they want, and when they want.

You'll be able to pick your favorite team, fantasy players, and which videos you like or don't like. Based on your choices, the content stream will be personalized to deliver customizable news, analysis, and highlights. NFL Now will also grant access to on-demand NFL video content.

"We’re thrilled to bring on a trusted partner and sponsor in McDonald’s, providing them an exciting new channel to reach our fans and their loyal customers," said Brian Rolapp, Executive Vice President of Media for the NFL. "Our agreements with Amazon and Roku drive towards our goal of securing the broadest possible distribution for NFL Now at launch, providing fans a robust NFL video experience no matter what platform or device they are using."

Fire TV Remote

This is also a big win for Amazon's recently launched $99 Fire TV box (see our review). There's a lot of competition in the streaming space, and getting NFL on board can help sway sports fans in choosing Fire TV over competing devices, like Google's Chromecast dongle.

"We are thrilled that NFL Now will be available for Amazon Fire TV and Kindle Fire customers ahead of the 2014 NFL season," said Mike George, Vice President, Amazon Appstore and Games. "The customized viewing experience that NFL Now provides allows the most avid fans (myself included) to have the ease of access to great content that they want most."