Phishing scams are all the rage these days. And as the scammers get more sophisticated, it's not just noobs who get their info and their money stolen. E*Bay's subsidiary PayPal is preparing to offer a key fob for its users to make stealing your info only half the battle.
Might help. Maybe someday we can get back to the good old days, when people just stuck a pistol under your nose and demanded your wallet. The direct approach is best, they always say.