Items tagged with ATI

If you want a trip down PC gaming memory lane, look no further than this MSDN blog post from this DirectX Developer Blog. DirectX has been around in one form or another since 1996, which is starting to really make us feel old. Over those 2+ decades, Microsoft's DirectX team has tested hundreds of graphics cards as they have honed their API with subsequent generations. So, what did these engineers do with the old hardware once they finished testing? Did they just toss them in the trash? Did they send them on a slow boat to China to sit at an e-waste facility? Nope, they've been stored in boxes "in someone else's office" over the years, separated by the year they were released (and/or tested).... Read more...
An AMD "lifer" is saying goodbye and is moving on to a new venture outside of the company. AMD veteran Chris Hook, who currently serves as the company's Senior Director of Global Product Marketing is leaving the company that he has called home since 2001. Hook joined ATI (before the AMD acquisition) in his late 20s and quickly moved up the ranks to help promote the company's wide range of computing and graphics products. He has served in his current role since October 2017, and previously oversaw marketing specific to the Radeon graphics brand (aka Radeon Technologies Group). In a Facebook post, Hook joked that when he first joined the company, "ATI still had a smoking room, there was only... Read more...
AMD's fourth quarter results for 2012 are in, and they're as bad as everyone has been expecting. The only good news is that since everyone has been expecting it, the company's stock shouldn't take too hard a hammering. Total revenue for the year was $5.42B, down 17.5% year-on-year. Gross margins fell from 45% to 23% thanks to a much higher cost of sales. AMD ended 2012 with a $1.1B net loss, compared to a $486M income in 2011. Computing Solutions (CPU sales) revenue fell to $4B for the year, down from $5B in 2011. Graphics revenue was down 10% year-on-year, to $1.41B in sales, as opposed to $1.565B for 2011. There are a few glimmers of positive news. Computing solutions revenue was down sharply,... Read more...
Gaming is something we've done quite a bit of over the years, but sitting down to pick a list of the most addictive games ever proved surprisingly tricky. Addictive games aren't necessarily the top sellers, or record-smashing behemoths. Sometimes, their appeal is measured in near-perfect execution of a narrow concept, while other games keep us up 'til 3 AM because, despite their flaws, they offer a compelling, challenging experience... Digital Obsession: The Most Addictive PC Games Ever... Read more...
Gaming is something we've done quite a bit of over the years, but sitting down to pick a list of the most addictive games ever proved surprisingly tricky. Addictive games aren't necessarily the top sellers, or record-smashing behemoths. Sometimes, their appeal is measured in near-perfect execution of a narrow concept, while other games keep us up 'til 3 AM because, despite their flaws, they offer a compelling, challenging experience. Orcs Must Die 2 has eaten more of my life than I want to admit in front of my employers. Here is our criteria: No mobile/pocket/Facebook games:  I've been a Tetris fanatic for decades, while games like FarmVille and Angry Birds enjoy huge audiences.... Read more...
Ever since the Wii U was announced, there've been conversations on the type of CPU it used and what sort of performance gamers could expect from it. Deep off-the-record comments from game developers indicated that the Wii U's horsepower was on par with, or perhaps a bit behind the Xbox 360 and PS3, which naturally raised questions about just how "next-generation" the Wii U would be. Now, Wii and PS3 hacker Hector Martin (aka Marcan) has answered some of these questions and raised a few others. According to him, the Wii U's CPU is a triple-core design clocked at 1.24GHz. Marcan identifies the base design as a PowerPC 750, which makes a great deal of sense. Nintendo used PowerPC 750-derived processors... Read more...
Grim tidings abound at AMD this quarter, confirming some of our worst fears and raising serious questions about the company's ability to continue as a going concern. Revenue for the quarter was $1.27 billion, a decrease of 10% sequentially and 25% year-on-year. The company reported a net loss of $157M and has announced a new restructuring (read: massive layoffs) plan. The company's gross margin plummeted to 31%, down from 45% last quarter. The decline in gross margin was driven by an inventory write-down on the value of the unsold hardware AMD was carrying at the end of Q2. Despite this, AMD's inventory levels remain worryingly high. The company is currently sitting on $744M of unsold hardware,... Read more...
As of today, AMD has a new set of high-end professional GPUs available -- and a new shot at the professional GPU crown. It's a move the company hopes will allow it to take a greater share of the professional 3D business. AMD's battle against Nvidia in the professional graphics market is similar to the company's struggles against Intel ten years ago. In both cases, initial AMD gains have been partly reversed; Jon Peddie Research estimates that AMD now holds just 15% of the professional market, down from 18.4% six months ago. The new W9000 and W8000 cards we're reviewing today are replacements for AMD's nearly two-year-old FirePro 3D V9800 and V8800. Memory bandwidth has increased by 80% and double-precision... Read more...
As of today, AMD has a new set of high-end professional GPUs available -- and a new shot at the professional GPU crown. It's a move the company hopes will allow it to take a greater share of the professional 3D business. AMD's battle against Nvidia in the professional graphics market is similar to the company's struggles against Intel ten years ago. In both cases, initial AMD gains have been partly reversed; Jon Peddie Research estimates that AMD now holds just 15% of the professional market, down from 18.4% six months ago. Nvidia, meanwhile, has been largely idle. The company's high-end parts, the Quadro 4000, 5000, and 6000, are all based on the original Fermi architecture. By moving first... Read more...
For over 10 years, the desktop and mobile graphics space has been dominated by two players: Nvidia and AMD/ATI. After 3dfx collapsed, there was a brief period of time when it looked as though Imagination Technologies might establish itself as a third option. Ultimately, that didn't happen -- the company's tile-based rendering solution, Kyro, failed to gain much mass-market support and faded after two generations. Now, there's a flurry of evidence to suggest that Imagination Technologies plans to re-enter PC market, but from the opposite direction. Rather than building expensive discrete solutions, IT is focused on deploying GPUs that can challenge Nvidia and AMD solutions in tablets, mobile phones,... Read more...
If you're a mobile gamer, today's announcement is pretty darn exciting. Ever since it unveiled its new Kepler architecture earlier this year, Nvidia has been talking up the GK104's improved performance/watt. It doesn't take much in the way of a clairvoyant talent to see how the new chip could kick mobile discrete GPU performance up a few notches, and based on what Nvidia has shown thus far, that's precisely what's happened.  The new 680M series is designed to drive considerably higher performance than its predecessors. Comparative performance in 3DMark 11 Performance Preset Source -- Nvidia Stats alone, in this case, don't tell the whole story. On paper, the GTX 680M is a modest step above... Read more...
It's been six weeks since Eric Demers, AMD's CTO of graphics, left the company to pursue other opportunities, and another former ATI employee has followed his example. Godfrey Cheng, who recently served as one of AMD's Director of Client Technologies, has left the company. Cheng was part of AMD's high-profile Llano launch and reportedly chose to leave after it became clear that AMD wasn't going to follow Rick Bergman's ideas for how to best leverage AMD's graphics and APU assets. How much truth there is to that assertion is unclear. Bergman's departure was certainly surprising, but the slides AMD showed at Financial Analyst Day in February confirmed the shape of the slides Bergman showed in June... Read more...
The FirePro V3900 is AMD's latest budget solution for the professional graphics market. We covered the card's launch last month. It's a formidable step up from the V3800 it replaces. Budget card launches may lack some of the excitement of high-end product debuts, but lower-end cards like the V3900 account for a significant percentage of AMD's total GPU sales. The V3900 is interesting for another reason -- it's AMD's latest salvo in its ongoing campaign to steal professional market share away from rival Nvidia. Workstation-class GPU sales are overwhelmingly dominated by Team Green, but AMD has slashed its professional prices in an attempt to siphon market share... AMD FirePro V3900: Pro Performance,... Read more...
The FirePro V3900 is AMD's latest budget solution for the professional graphics market. We covered the card's launch last month; it's a formidable step up from the V3800 it replaces. Budget card launches may lack some of the excitement of high-end product debuts, but lower-end cards like the V3900 account for a significant percentage of AMD's total GPU sales. The V3900 is interesting for another reason -- it's AMD's latest salvo in its ongoing campaign to steal professional market share away from rival Nvidia. Workstation-class GPU sales are overwhelmingly dominated by Team Green, but AMD has slashed its professional prices in an attempt to siphon market share. The FirePro V3900 is aggressively... Read more...
AVADirect announced that it now includes ATI HD 7770 and 7750 graphics cards in its product lineup. The company actually has quite a few; there are three 7750s (from ASUS, Gigabyte, and MSI) and no fewer than eight 7770s (from ASUS, Gigabyte, MSI, Sapphire, and XFX). AVADirect suggests that the although it’s offering the 7770 and 7750 as alternatives to the NVIDIA GTX 560 Ti and GTX 550 Ti cards, respectively, it doesn’t feel that the performance is exactly comparable and that the value should be measured in terms of dollar value for performance. But for “those on a tight budget, or all you heat-hating enthusiasts that want great performance without the large price tag”,... Read more...
When AMD held its Analyst Day a few weeks ago, the company focused on how it was fundamentally changing its approach to semiconductor research and product development. Years of attempting to compete with Intel drained company coffers and exposed it to tremendous competitive pressure. Consumers unquestionably profited -- Intel's prices for various parts dropped dramatically in the early 2000s as AMD entered specific markets -- but Sunnyvale took a ferocious beating in the process. Forbes has published a major article on the company's turbulent last few years and current plans. It credits Dirk Meyer with saving the company after Hector Ruiz's tenure as CEO ended in mid-2009, but quotes no less... Read more...
AMD has confirmed that Eric Demers, AMD's graphics Chief Technology Officer and head of the graphics business unit, has left the company to "pursue other opportunities." His job will be taken over by Mark Papermaster until a replacement is found. AMD notes in a prepared statement that it "remains fully committed to our critical graphics IP development and discrete GPU products.  We have a tremendous depth of talent in our organization, a game plan that is resonating with our customers and our team, and we are continuing to bring graphics-performance-leading products to market.  We will attract the right technology leader for this role." Demers is just the latest executive to leave AMD--in... Read more...
It took a little over a month after the debut of the ATI Radeon HD 7970, but AVADirect now offers 7970 graphics cards from multiple manufacturers. The latest and greatest in graphics from AMD, the 7970 will offer a nice bump in performance for AVADirect systems. Although cards from more manufacturers will be added by and by, AVADirect customers can currently choose from ASUS ($651.92), Sapphire ($651.50), and XFX ($691.76) branded HD 7970 cards. The press release (below) notes that although it’s been tough to find 7970s thus far, AMD told AVADirect that availability will be increasing.    AVADirect Adds ATI Radeon HD 7970 Graphics Cards Twinsburg, OH - January 27th, 2012 - AVADirect,... Read more...
AMD announced its fourth quarter and 2011 results yesterday. The figures aren't bad in and of themselves, but the company's overall position headed into 2012 is decidedly uncertain. Yearly revenue was flat at $6.57B, with total net income for fiscal 2011 at $495M, up four percent from 2010. "AMD shipped more than 30 million APUs in 2011, resulting in record annual notebook revenue," said Rory Read, AMD president and CEO. "The unmatched combination of computing and graphics capabilities in our low-power "Brazos" platform has made it our fastest ramping platform ever, paving the way for continued growth in key segments and geographies. Our server business has regained momentum, delivering two consecutive... Read more...
What's this? A new netbook? In a world where netbooks are all but forgotten? That's right -- Asus, the company largely responsible for launching this sector into the mainstream, is hitting back with a new one. It's the Eee PC 1225B, which ships with Windows 7 Home Premium, AMD's Brazor platform and an ATI Radeon HD 6320 / 6290 integrated graphics chip. The HDMI port enables 1080p output, and there's even DirectX 11 support, which isn't exactly easy to find on a netbook. Other specifications include up to seven hours of battery life, Bluetooth 3.0, 802.11b/g/n Wi-Fi, DLNA support (for wireless media streaming), an 11.6" display and a Fusion E-450 APU running at 1.65GHz. You could opt for the dual-core... Read more...
When Crysis 2's DX11 support finally arrived post-launch via several large patches, Crytek CEO Cervat Yerli described the option as a "gift," having apparently forgotten that the game was marketed with DX11 support from day one. The updated visuals and textures may have mollified some PC buyers, but research done by the Tech Report indicates that Crytek's DX11 implementation is highly dubious at best. Normally a simple slab like this would consist of a handful of huge triangles. The DX11 version could star in its own title, World of Concrete. Image courtesy of Tech Report Using an AMD tool called GPU PerfStudio, it's possible to see which objects and surfaces have been tessellated and where the... Read more...
When AMD launched the Barts GPU that powers the Radeon 6850 and 6870 last year, it added support for what it described as a new type of antialiasing—Morphological AA (MLAA). Intel, who originally developed MLAA in 2009, has released a follow-up paper on the topic--including a discussion of how the technique could be handled by the CPU. While this might seem contrary to conventional wisdom, it could allow an integrated CPU+GPU to make better use of existing execution resources. The first thing to understand about MLAA is that it isn't a traditional form of antialiasing at all. Traditional antialiasing (supersampling or multisampling) is performed after lighting is calculated and textures... Read more...
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