Microsoft Claims Surface And Windows 10 Are Attracting Mac Users In Record Numbers

by Brandon Hill — Monday, December 12, 2016, 10:21 AM EDT

Leading up to the launch of new MacBook Pros in October, it was pretty well understood that Apple’s Mac hardware lineup was a bit stagnant. Its MacBook Pros had been without any meaningful updates in over a year, while its Mac Pro professional desktop [still] has gone over three years without any updates.

Couple that with the fact that the public and critical reception to the new 13- and 15-inch MacBook Pros (with and without the Touch Bar) have been overly critical, it stands to reason that some Mac users are looking for alternatives — even if it means leaving the relative comfort of macOS. One such company that has benefited is Microsoft, which says that its Surface lineup has seen a sales boost thanks to Apple malaise.

“More people are switching from Macs to Surface than ever before,” said Brian Hall, CVP for Microsoft’s Devices Marketing. “Our trade-in program for MacBooks was our best ever, and the combination of excitement for the innovation of Surface coupled with the disappointment of the new MacBook Pro – especially among professionals – is leading more and more people to make the switch to Surface.

“It seems like a new review recommending Surface over MacBook comes out daily. This makes our team so proud, because it means we’re doing good work.”

To pile on, Microsoft also says that November was its best sales month ever for Surface hardware, and that momentum is increasing across the globe. Microsoft hopes to continue this winning streak with its updated Surface Book and the innovative new 28-inch Surface Studio all-in-one PC (which is now shipping to customers).

“You should expect the best and we expect to give you the best, today and tomorrow,” added Hall. “We will continue to create new experiences for you that will change the way you create, collaborate and have an impact on your world in 2017, and beyond.”

Tags: Apple, Microsoft, Mac, (nasdaq:msft), surface pro 4, surface book, surface studio

Brandon Hill

Brandon received his first PC, an IBM Aptiva 310, in 1994 and hasn’t looked back since. He cut his teeth on computer building/repair working at a mom and pop computer shop as a plucky teen in the mid 90s and went on to join AnandTech as the Senior News Editor in 1999. Brandon would later help to form DailyTech where he served as Editor-in-Chief from 2008 until 2014. Brandon is a tech geek at heart, and family members always know where to turn when they need free tech support. When he isn’t writing about the tech hardware or studying up on the latest in mobile gadgets, you’ll find him browsing forums that cater to his long-running passion: automobiles.

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