Kindle Invades Target Stores this Sunday
"Our guest’s response to Kindle has been overwhelmingly positive," said Mark Schindele, senior vice president, Target. "We are thrilled to bring guests nationwide this incredibly light, portable, easy-to-read product that allows them to get all the news and books they want."
The Kindle in Target will carry the same $259 price tag as it does through Amazon and go toe-to-toe in the brick-and-mortar space with the Nook. Barnes and Noble has been selling the Nook in-stores for some time now, and just recently announced that, for a limited time, they would be handing our $50 gift cards with each Nook purchase, which also sells for $259. Let the ebook reader wars begin.