Kindle Invades Target Stores this Sunday

Shipping to stores in plenty of time for Father's Day (which falls on June 20th this year), Amazon's Kindle ebook reader will be available in all Target locations starting this Sunday, June 6th, the retail chain announced this week. Target will become the first brick-and-mortar retailer to carry the Kindle.

"Our guest’s response to Kindle has been overwhelmingly positive," said Mark Schindele, senior vice president, Target. "We are thrilled to bring guests nationwide this incredibly light, portable, easy-to-read product that allows them to get all the news and books they want."

The Kindle in Target will carry the same $259 price tag as it does through Amazon and go toe-to-toe in the brick-and-mortar space with the Nook. Barnes and Noble has been selling the Nook in-stores for some time now, and just recently announced that, for a limited time, they would be handing our $50 gift cards with each Nook purchase, which also sells for $259. Let the ebook reader wars begin.