Items tagged with augmented reality

Apple is not making a fuss about its latest acquisition, though it could prove a big deal in the long run. The Cupertino outfit acquired SensoMotoric Instruments, a German maker of eye-tracking glasses that was founded in 1991 as a spin-off from academic and medical research at the Free University of Berlin. In addition to being headquartered in Germany, it also has offices in Boston, Massachusetts and San Francisco, California in the United States.SMI's eye-tracking hardware is used in a variety of applications, including virtual and augmented reality, early autism detection in children, in-car... Read more...
A good deal of "alternate reality" talk in recent years has revolved around virtual reality, but as time goes on, it becomes increasingly clear that augmented reality is going to be the one that makes the biggest splash. At least in the near term. Last year, the success of Pokemon GO proved that AR has some serious potential, and now, the biggest companies in the industry are pushing their own AR efforts hard. One example is Facebook, which announced at its F8 developer's conference this week a brand-new AR platform, with a small group of developers being granted access to it right now. On stage,... Read more...
It's no secret that AMD loves virtual reality, with many folks at the company exhibiting real passion about its possibilities in the future. The sky's the limit, as they say -- or it at least it could be once we figure out what we can do about those pesky cables! If a survey was conducted among HTC Vive and Oculus Rift owners, we'd no doubt hear back that most people would rather get rid of their cables more so than they'd like to see other upgrades. When you're worried about tripping over cables, or worse, need a dedicated cable handler, it can begin to suck the fun out of VR immersion. Current... Read more...
Apple may look to the field of augmented reality to help set its upcoming iPhone 8 device apart from the competition. Perhaps just as importantly, infusing AR into the iPhone 8 would set its next flagship phone apart from previous iPhone models, a not unimportant goal after Apple faced criticism for the lack of innovation that went into designing the iPhone 7 and iPhone 7 Plus. That is not to say the iPhone 7 and iPhone 7 Plus are bad phones. Far from it—they're the best iPhones to date, and some would consider them the best smartphones available. But compared to previous models, Apple's latest... Read more...
It has now been two years since Microsoft first introduced HoloLens, a set of goggles that meshes the real world with virtual 3D elements. The technology is called augmented reality and outside of Pokemon Go and a handful of nifty demos, we've yet to see to how truly awesome the experience can be. Part of the reason is the hardware. Two years later, HoloLens is still a $3,000 development kit, though that won't be the case forever. Alex Kipman, the Brazilian-born Microsoft executive who invented HoloLens, talked with CNET about his creation and some of the future plans surrounding it. He said that... Read more...
Do you really need a $3,000 device to keep track of your keys, your shoes, or to tell you if your milk jug is near empty? Well, if Microsoft has its way, you’ll be using devices like the HoloLens to keep track of everyday items that might otherwise be misplaced during your daily routines. A newly uncovered Microsoft patent filing describes a system in which an augmented reality (AR) headset is used to track items, be they at home or at work. In addition, the company believes that AR could be used to monitor the status of consumable goods like your orange juice or even eggs: For example, searching... Read more...
Alternate reality technologies (virtual reality, augmented reality, mixed reality) are taking the industry by storm. While relatively few consumer applications exist at this point, the field is set to explode as more and more companies jump on board. Count Snapchat among them. The photo and video sharing service that turned the messaging world upside down has acquired Cimagine, an Israeli startup with an augmented reality platform for retail stores. Cimagine has a handful of notable clients that it works. The biggest is Coca-Cola, which Cimagine says utilizes its augmented commerce platform to... Read more...
Lenovo introduced the Google Project Tango Augmented Reality-infused Phab 2 Pro smartphone back in June and the product marked a number firsts for both the manufacturer and the industry as a whole. The Phab 2 Pro is the first consumer retail device to support Google Project Tango AR technology, with a multi-camera and sensor array that gives the smartphone the ability to sense and "see" the environment around it, and then map and render virtual augmentations in the environment for the user. The Lenovo Phab 2 Pro is also one of the largest Android smartphones on the market currently, with a ginormous... Read more...
We reported late this week that Magic Leap's seriously impressive augmented reality teaser posted earlier this year was completely faked, which didn't strike too much people as a surprise. Even so, the company led people to believe that it was a genuine demo, when in fact 100 percent of it was created by a special effects firm. Screen capture of Magic Leap 'demo' Despite this revelation, Magic Leap's CEO Rony Abovitz is ignoring the debacle to focus on the future. In a new post on Magic Leap's website, Abovitz says that his company completed its first "product equivalent" headset, which means that... Read more...
In search of the next big money maker, Apple is considering a foray into augmented reality, a sector company CEO Tim Cook thinks will be really big. The company's interest is described as being in the exploratory phase at this point, as it look at whether there exists a significant market opportunity for a set of AR glasses that would wirelessly connect to iPhone devices, the latter of which is Apple's true cash cow. The secret project is similar to what Google attempted with Glass. Google didn't get all that far with it, at least not on the consumer end of the spectrum, though Google's shortcoming... Read more...
This past June, Lenovo invited select press to an event in San Francisco where the company unveiled two upcoming products: Phab2 Pro, and Moto Z. We took a look at the (seriously awesome) Moto Z a couple of months ago, and now, we have the Phab2 Pro to look forward to next month. We'd understand it if you felt a little bored of mobile releases lately, because there's just so many of them, and it's sometimes hard to figure out the true differences between one model and another. But Phab2 Pro is worth your attention, as it will become the first commercially-available phone built on Google's Tango... Read more...
There are a handful of truly influential companies, firms that have changed the world and continue to do so. Apple is one of them, so when Apple CEO Tim Cook talks about the next big in technology, there's good reason to listen, even if you don't agree with what he's saying. During a recent question and answer session with Republican Senator Orrin Hatch in Utah, one of the things Cook talked about was augmented reality and its path to mass adoption. Whatever your feelings about Apple, few would disagree that it's a major driver of consumer culture. Apple helped popularize the PC as a home appliance... Read more...
Earlier this week, Apple CEO Tim Cook made some rather positive comments on the current state and potential future for augmented reality (AR) technology. In an interview, Cook stated that he sees AR as being the "bigger bet" over virtual reality (VR), and it's not hard to agree. VR at this point is more expensive than AR, regardless of the solution you use. And as you might expect, the cheaper systems available often offer a less than compelling experience. On the other hand, AR can be used by anyone with a smartphone, and there are myriad scenarios for it, whether it be for gaming or commercial... Read more...
There's no denying that modern virtual reality can provide one of the most interactive experiences on the planet, and can transport you to another universe like nothing else. However, VR can be expensive and very disorienting for users. If we're talking about mobile VR, such as with Samsung Gear VR, the cost-of-entry is minimal, but the experiences are also not quite on par with full-fledged systems like the Oculus Rift or HTC Vive. It's for that reason that many believe AR, or augmented reality, has the brighter future. We've seen proof from Pokémon GO that the world is ready to... Read more...
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